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IBM Commerce Blog | May 22, 2015

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In It to Win It – The New Way to Engage with C2B

May 15, 2015 |

At the IBM Amplify 2015 conference, just held in San Diego, there was a lot of talk about C2B businesses. The days of simple B2B or B2C are over. C2B is about those brands that put their customers at the

Making our client’s lives easier with a click-to-connect ecosystem

May 14, 2015 |

On Monday we kicked off our week-long conference IBM Amplify in San Diego. Apart from jamming out with Aloe Blacc, enjoying a beer oceanside, and connecting with friends from all over the world, I am excited to share the exciting

Driving More Meaningful Engagements with Customer Experience Analytics

May 13, 2015 | | One Comment

There is a significant gap between what brands believe their customers are experiencing and what their customers say they actually experience. 81% of consumer brands say they have a holistic view of their customers while 37% of consumers agree with

IBM Empower: The Future of Procurement

May 13, 2015 |

If you read the biographies of great leaders throughout history, so many seem to agree that we create our own destiny, we create our own future. Abraham Lincoln said, “the best way to predict your future is to create it”

How is Your Marketing Team Working to Better Design Customer Experiences?

May 13, 2015 | | One Comment

Increasingly more marketers are tasked with improving and orchestrating their organization’s overall customer experience. It makes sense. The marketing organization’s overall focus is on customer acquisition, retention and creating loyalty which requires marketers to understand who their customers are, what