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Smarter Commerce | November 23, 2014

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Putting your finger on the pulse of the holiday shopping season: Introducing IBM ExperienceOne Benchmark Live

November 20, 2014 | | One Comment

If you’ve watched television, opened your email, or searched a website in the past two weeks (and I know you have) you have already noticed the onslaught of promotions touting a chance to get a jump on the Black Friday

Are Your Customer Analytics Driving Customer Engagement and Revenue?

November 19, 2014 |

Today’s consumers are interacting with brands in more ways than ever, with online, mobile, in-store and call center channels all in the mix. According to IBM’s “Greater Expectations: Consumers are asking for tomorrow, today” report, 81% of consumers

Deliver the Perfect Holiday

November 19, 2014 |

Every fall I tell myself I’m going to get an early jump on holiday shopping. Although my intentions are good I never manage to get started more than a couple of weeks before Christmas and always find myself scrambling in

Five Actions Retailers Can Take Based on IBM’s Holiday Predictions

November 18, 2014 |

The following is a guest post by Bryan Eisenberg, founder and CMO of IdealSpot.

Data ultimately tells a story about people. Those people have a vast array of thoughts, opinions, preferences, feelings, needs and motivations. The actions those people

Speed Matters: Are you fast enough to catch this year’s holiday shopper?

November 18, 2014 |

The following is a guest post by Maureen Little, Senior Vice President of Business and Corporate Development at Turn.

Capture Holiday 2014’s Growth Potential

At the cusp of the busy holiday shopping season, marketers – especially retailers –