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IBM Commerce Blog | July 29, 2015

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Increase Customer Lifetime Value and More by Understanding the Journeys Your Customers Travel

July 27, 2015 |

Today, I’ll discuss how the insight gained by a better understanding of the paths your customers travel as they interact with your brand can lead to significantly improved business results and, ultimately, higher customer lifetime value.

This is the final

Pay Dirt: Five Reasons Why Omni-channel Works Best with Multicarrier

July 24, 2015 |

The following is a guest post written by John Tremonte, Alliance Sales Executive at Pitney Bowes.

E-Commerce represents both opportunity and risk to the brick and mortar retailer. From online content to delivery logistics, the retail supply network (no

MFT Excellence: The Future of Managed File Transfer

July 23, 2015 |

Files deliver the information that drives many business processes. Transferring them efficiently and securely is business critical. Managed File Transfer (MFT) brings security, reliability and governance to the movement of these files, inside and outside a business.

 

Whether you’re in

Caring for Your Customers: Architecting Your Customer-Driven Growth Engine

July 22, 2015 |

The following post is by Jeanne Bliss, guest host in our Commerce Conversations series.

 

I’ll start with some key points that will enable your organization’s customer care work to become valued and considered critical to driving growth. I

Imagine a New Way to Work: The Role of a Customer Experience Designer

July 21, 2015 |

Meet Ann.

Ann is a customer experience designer. She’s a relatively new face in most marketing organizations, particularly in those teams that are focused on just getting the next promotional email, SMS or mobile push out the door.

So what