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Smarter Commerce | April 17, 2014

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Personalization On An Unprecedented Scale

April 10, 2014 |

As consumers demand more personalized brand experiences, marketing leaders worldwide need more effective means to build and expand brand relationships and drive revenue. To accelerate IBM’s leadership in marketing automation, IBM has announced its intent to acquire Silverpop, a …

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How To Make A Brilliant First Impression At A Conference

April 9, 2014 |

Following is a guest post by Sally Hogshead, Hall of Fame Speaker, Author, and Creator of the Fascination Advantage® personality assessment at HowToFascinate.com.

sally hogshead

What kind of impression do you make? Do people remember you, and want to connect …

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THE Place To Build A SaaS Strategy That Works When Moments Matter

April 9, 2014 |

I expect a lot these days from the businesses with which I interact, don’t you? Recently, flying home from a business trip, I purchased in-flight Wi-Fi service from my tablet device. Let me just say, the process was not as …

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A Fool With A Tool Is Still A Fool

April 7, 2014 |

When I was quite young, my parents bought me a toy that was very typical for pre-kindergarten boys at the time. It consisted of a small wooden workbench-like table with several pegs of various colors and sitoy1zes tightly fitted …

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What’s The Big Idea?

April 4, 2014 |

What’s bigger than big? The IBM-sponsored TEDxTampaBay “This is Big” event, for one. On Thursday, May 15, immediately following the Smarter Commerce Global Summit, attendees will be treated to even more dazzling speakers, presentations, performers, videos and, since we’re …

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