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IBM Commerce Blog | March 30, 2015

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How hard will you fight for an exceptional customer experience?

March 26, 2015 | | 2 Comments

I was skimming Twitter on my iPhone early one morning when I came across a 50% off sale for a popular clothing retailer, so I headed to their site. I instantly fell in love with a black & white sweater

Content Plus Data Equals Exceptional User Experience in an Omni-channel World

March 25, 2015 |

The following is a guest post by Jarrod Lay, Practice Manager at Sirius Computer Solutions, an IBM Business Partner.

Whether you are responsible for the P&L of digital properties or part of a team supporting web sites, mobile

Four Best Practices for Optimizing Lead Generation and Qualification

March 24, 2015 | | One Comment

The following is a guest post by Tom Masotto, Vice President of Business Development, ON24, Inc, an IBM Business Partner.

According to the 2015 Demand Gen Report Benchmark Study, 73% of marketers say webinars are their most

The Internet of Things: Marketing’s Holy Grail

March 23, 2015 | | One Comment

The first time I got on the Internet, I was in high school. It was 1995, and it was via a dial-up modem. Not really knowing what to do on the Internet, I went web surfing, but in ‘95 there

How Happy Are Your Online and Mobile Customers? Discover the 5 Critical Needs for Business Success

March 20, 2015 |

Are you delivering relevant, consistent experiences to your customers? You might think you are, but you might be wrong. According to an IBM study of marketing professionals, brands in the US see about $83 billion USD in lost sales