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Smarter Commerce | September 15, 2014

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Needs and speeds

September 8, 2014 |

Do you shop in stores anymore? Of course you do. Only 6.4% of U.S. retail sales are online according to the U.S. Census Bureau. But you have the Internet, you have a Smartphone, you have Facebook and Snapchat and Instagram. …

Be responsive to your customers by optimizing for mobile

September 5, 2014 |

Shoppers are browsing the Internet on an increasingly diverse set of devices, including desktops, laptops, tablets, smartphones, TVs, and soon-on a plethora of wearable devices. And, shoppers want to take the easiest approach to engage with sellers, which, most of …

Course correction:

September 3, 2014 |

Today’s aerospace and defense (A&D) companies are dealing with a variety of challenges from multiple external forces and threats from within. Defense budgets are shrinking, competition is fierce, and riskier market conditions are pushing companies to focus on protecting profit …

Bring a meaningful, human connection back to customer experience

September 2, 2014 | | One Comment

The following is a guest post by Anurag Wadehra, Chief Marketing Officer at LivePerson.

There’s no disputing that, today, brands want to connect to customers in ways that are meaningful and memorable.

Bryan Kramer’s latest “Human to …

Creating loyal customers

August 29, 2014 |

Smart marketers and retailers know it’s more affordable – and more profitable – to retain customers than to find new ones. Personalizing the online shopping experience is an excellent way to create deeper relationships with customers in order to retain …