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IBM Commerce Blog | July 31, 2015

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#NewWaytoEngage Tweetchat – August 5: How to Win with Commerce in the New Age of the Customer

July 28, 2015 |

We’re all living it – eCommerce is changing the way the world does business. The marketplace has changed dramatically, and there’s no going back. You can embrace this change, or lose to the competition. At IBM, we’ve seen 3 key

A New Way to Engage in the Age of Machine Learning

July 28, 2015 |

Can a thinking machine make a human connection? Questions like that helped drive the development of the modern computer age. Most recently immortalized in The Imitation Game, the Academy Award nominated film about the life and work of Alan

From Abstract to Clarity – How to Win over Your Customer’s Loyalty with Insights into Optimizing Their Experience

July 27, 2015 |

This is the age of the customer! And the number one reason customers leave a brand is due to poor customer experience. Being left behind is unappealing and can be costly for a brand.

Most organizations acknowledge that customer experience

Increase Customer Lifetime Value and More by Understanding the Journeys Your Customers Travel

July 27, 2015 |

Today, I’ll discuss how the insight gained by a better understanding of the paths your customers travel as they interact with your brand can lead to significantly improved business results and, ultimately, higher customer lifetime value.

This is the final

Pay Dirt: Five Reasons Why Omni-channel Works Best with Multicarrier

July 24, 2015 |

The following is a guest post written by John Tremonte, Alliance Sales Executive at Pitney Bowes.

E-Commerce represents both opportunity and risk to the brick and mortar retailer. From online content to delivery logistics, the retail supply network (no