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IBM Commerce Blog | August 5, 2015

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Five Reasons You Should Be Mapping Your Customer’s Journey

August 3, 2015 |

[Co-authored by Dan Gesser, IBM’s Marketing and Customer Engagement Subject Matter Expert.]

A recent study from Gartner suggested that by 2016, 89% of CMOs expect to differentiate on customer experience. There is no denying that in the world of

Consolidation: MFT Needs to Scale

July 31, 2015 | | One Comment

If your company is considering consolidating several of your departmental file gateways, it’s vital to think about the scale and consider adopting a scalable infrastructure. File transfers are expanding in volume, size, and complexity. It’s important to consider the demands

Musings from the Field: The Future of Procurement

July 30, 2015 |

Several weeks ago, I attended the IBM Empower conference in San Diego, IBM’s premier conference dedicated solely to procurement strategies and technologies. A big theme that resonated at the conference was “the future of procurement.” You can read a bit

Awaken: It’s Worth the Risk #NewWayToEngage

July 30, 2015 |

The following is a guest post by Terry L Duperon, Retail Brand Development and Sales and Distribution Expert at Retail ProSales.

When IBM asked me to participate at Amplify 2015 to give an Ignite talk, I was inspired

Reduce Fraud and Customer Disputes

July 29, 2015 |

Customers expect a great experience across all channels in your organization. Customer experience has become a key differentiator for many organizations. What happens when there is a customer dispute or when fraud occurs on your website? You need the tools