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Smarter Commerce | November 25, 2014

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Best-in-Class Supplier Management Drives Value to your Business

November 25, 2014 |

Release of IBM Emptoris Supplier Lifecycle Management (Version 10.0.3)

One of the core challenges for procurement organizations Global 2000 companies is connecting often disperse sources of supplier information, both internal and external, to gain a singular, more global view of

Customer insight with analytics in the Bluemix Cloud

November 21, 2014 |

Recently, I discovered how to take advantage of Big Data & Analytics services available in the Cloud by pairing them with customer profiles, demographics, and behavioral data for customer insight. These services help improve segmentation and customer targeting for marketing

It’s all about the Personal Experience!

November 21, 2014 |

Black Friday and Cyber Monday offer an extreme example of how consumers are changing how they research purchases and transact with brands and what they expect from the customer experience. In his recent blog, Rod Martinez asked whether Black

What does a high-quality, meaningful customer experience look like?

November 20, 2014 |

 The following is a guest post by Alon Waks, leader of the Product Marketing and Go-To-Market teams at LivePerson.

“80% of companies surveyed said that they offer superior customer service, but only 8% of their customers agreed with

Putting your finger on the pulse of the holiday shopping season: Introducing IBM ExperienceOne Benchmark Live

November 20, 2014 | | One Comment

If you’ve watched television, opened your email, or searched a website in the past two weeks (and I know you have) you have already noticed the onslaught of promotions touting a chance to get a jump on the Black Friday