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Smarter Commerce | September 30, 2014

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In procurement, collaboration drives performance

September 29, 2014 |

Whether it’s tackling complex categories, improving global team management or driving innovation, collaboration plays a critical role in procurement performance.

In fact, collaboration is the top strategy Chief Procurement Officers (CPO) use to “drive results” according to the benchmark report, …

Three Multivariate Testing Opportunities You Are Likely Not Taking Advantage of Today

September 29, 2014 |

Recently IBM ExperienceOne and distinguished business partner Maxymiser hosted a joint webinar on multi-variate testing. In it, IBM Vice President Kevin Bishop (@brandmaster63) and Maxymiser Founder and President Mark Simpson (@MarkJ_Simpson) walked through three key opportunities likely not utilized in …

What if you could…

September 23, 2014 |

What if the best assortment for your customers was also the best assortment for your stores? What if you could increase margins and improve price perception, both, at the same time? What if you knew which promotions would be successful, …

3 tips to take your omnichannel marketing strategy to the next level

September 22, 2014 |

Omnichannel marketing has never been more critical in the quest to build customer relationships. Consistent messages across all channels is important, but even more critical is making sure those messages are relevant in the moment. The IBM Digital Analytics Benchmark

I’d pay more not to change

September 19, 2014 |

loyaltyI recently had a superlative customer experience with an online retailer…one that demonstrated how customer loyalty can be earned. Though I’d had no particular loyalty to them in the past, this recent experience caused me to realize that I’d actually …