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IBM Commerce Blog | April 27, 2015

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Shift the Focus of Marketing from Execution to Better Decisions

April 23, 2015 |

I’ve been talking to quite a few marketing organizations lately. In those conversations I’m constantly struck by how many teams spend the vast majority of their time and energy — in some cases more than 70% — simply building content

The Greening of Europe’s Roadways with Electromobility

April 22, 2015 |

“I’ll never buy an electric car because I don’t want to get stuck in the middle of nowhere with no place to recharge it.” You likely have friends who have said words similar to these. Maybe you’ve said them yourself.

How to Survive the IoT Decade

April 21, 2015 |

IBM announced a new IoT business division, and I got a lot of emails as a result. The simplified explanation for what’s happening is IBM is putting organizational focus on the largest technology boom since the Internet itself. We’re

Risky Business: Waiting Too Long to Automate Supplier Risk Management

April 21, 2015 |

There is clearly a consensus in the procurement world that risk mitigation belongs at the top of the CPO’s agenda. Yet, quite surprisingly, 60 percent of procurement professionals have reported that they have not deployed solutions to help automate and

Staying Ahead of the Marketing Curve at IBM Amplify 2015

April 20, 2015 |

It’s a great time to be a marketer. Not only do we have more communication tools then ever at our disposal, but we have more sophisticated ways to track marketing’s impact on revenue. This ability to capture virtually every customer