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Smarter Commerce | October 1, 2014

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In procurement, collaboration drives performance

September 29, 2014 |

Whether it’s tackling complex categories, improving global team management or driving innovation, collaboration plays a critical role in procurement performance.

In fact, collaboration is the top strategy Chief Procurement Officers (CPO) use to “drive results” according to the benchmark report, …

Three Multivariate Testing Opportunities You Are Likely Not Taking Advantage of Today

September 29, 2014 |

Recently IBM ExperienceOne and distinguished business partner Maxymiser hosted a joint webinar on multi-variate testing. In it, IBM Vice President Kevin Bishop (@brandmaster63) and Maxymiser Founder and President Mark Simpson (@MarkJ_Simpson) walked through three key opportunities …

Integrating location awareness into your omnichannel strategy

September 25, 2014 |

Brands today have so many different ways they can engage with customers, and as customers we don’t think about the channels we use to interact with a brand. Our expectation is to receive a seamless experience across all touch points. …

Consolidation in the medical device industry

September 24, 2014 |

“This year it will likely be less about stock multiple expansion and more about continued improvement in end markets, combined with new product introductions. I also think, and I have said this before, there is going to be more of

What if you could…

September 23, 2014 |

What if the best assortment for your customers was also the best assortment for your stores? What if you could increase margins and improve price perception, both, at the same time? What if you knew which promotions would be successful, …