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Smarter Commerce | March 7, 2015

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The Journey that Matters: Delivering a Superior Customer Experience

March 3, 2015 |

The following is a guest post by IBM Business Partner, Nick Preese, Customer Experience Manager at BlueSky Technology Partners, Inc.



“It is good to have an end to journey toward; but it is the journey that

Is Your Customer-Focused Site Driving Customers Away?

March 2, 2015 |

The following is a guest post by IBM Business Partner, Scott Meyer, CEO of Ghostery.

The goal of every consumer website is to make the user experience easy, interesting, and seamless – to convert visitors to loyal fans, and keep

Mobile, Customer Insights and Networking Dominated IBM Interconnect 2015

February 27, 2015 | | One Comment

After four days in Vegas, 40 miles of walking the convention center, and countless conversations and handshakes these are the three things I take away from attending IBM InterConnect 2015:


Mobile dominated the conversations

Mobile as a topic

Keeping Up With Today’s Evolving Loyalty Demands

February 27, 2015 |

The following is a guest post by Julia Leyrer, Marketing Analyst at 500friends, A Merkle Company.


Loyalty marketing is more and more prominent in today’s retail landscape. It is becoming common knowledge that customer acquisition costs are increasingly

Telefonica leads the digital transformation in Latin America

February 26, 2015 |

Hello from Las Vegas! We are hosting more than 20,000 industry leaders and technology experts this week at IBM Interconnect, The Premier Cloud and Mobile Conference, and engaging in rich and meaningful conversations on customer engagement solutions. There are endless