Image Image Image Image Image Image Image Image Image Image

Smarter Commerce | October 2, 2014

Scroll to top

Top

In procurement, collaboration drives performance

September 29, 2014 |

Whether it’s tackling complex categories, improving global team management or driving innovation, collaboration plays a critical role in procurement performance.

In fact, collaboration is the top strategy Chief Procurement Officers (CPO) use to “drive results” according to the benchmark report, …

Three Multivariate Testing Opportunities You Are Likely Not Taking Advantage of Today

September 29, 2014 |

Recently IBM ExperienceOne and distinguished business partner Maxymiser hosted a joint webinar on multi-variate testing. In it, IBM Vice President Kevin Bishop (@brandmaster63) and Maxymiser Founder and President Mark Simpson (@MarkJ_Simpson) walked through three key opportunities …

Marketing is in good hands with these four transformation tips

September 26, 2014 |

Greetings from the Windy City. I left our Chicago ExperienceOne Customer Forum with a warm glow. Our discussions were honest, rich and varied — covering the full range of challenges and opportunities we all face on the job. We talked …

Integrating location awareness into your omnichannel strategy

September 25, 2014 |

Brands today have so many different ways they can engage with customers, and as customers we don’t think about the channels we use to interact with a brand. Our expectation is to receive a seamless experience across all touch points. …

Consolidation in the medical device industry

September 24, 2014 |

“This year it will likely be less about stock multiple expansion and more about continued improvement in end markets, combined with new product introductions. I also think, and I have said this before, there is going to be more of