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Smarter Commerce | August 20, 2014

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4 ways to create engagement and personalized experiences for your customers

August 11, 2014 |

Mobile has forever changed the landscape of consumer marketing. According to the 2014 IBM Annual Online Retail Holiday Readiness Report, mobile share of traffic is predicted to reach 43% by November 2014 – up from 34% in 2013. This …

In stock, in sight, out of reach, out of luck

August 11, 2014 | | One Comment

Yesterday evening, I traveled to my local big box home improvement retailer to pick up a couple items I needed for a project I was trying to complete that night. This retailer is only a few minutes from our house. …

Digital Engagement Optimization for dummies

August 8, 2014 |

What is Digital Engagement Optimization and what should it mean to retailers and service providers? While it sounds ostentatious, what it means, simply stated, is understanding how your customers are interacting with your web, mobile, and social channels and using …

Dating, going steady, or married?

August 6, 2014 |

I’ve long been fascinated by the consumer dynamic of brand loyalty…not product-level brand loyalty, but rather, loyalty to a particular retailer. brand experience, omni-channel, omnichannel, retailBut, I’m not talking about the kind of loyalty that’s created with clear competitive differentiators such as assortment, price, …

Don’t worry, be ready

August 5, 2014 |

For IT professionals working within healthcare organizations, delivering the right solutions and services to the business has never been easy, but the current, ongoing confluence of key IT trends with specific healthcare requirements means that now is no time for …