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Smarter Commerce | December 18, 2014

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What To Do If You Missed The Holiday Mark?

December 16, 2014 |

The pace of change in retail is only becoming faster. As we all rush to prepare for the next peak in traffic and sales, we risk not giving ourselves enough time to evaluate what worked and what didn’t, or seeing

How Do You Show Your Customers You Know Them?

December 15, 2014 |

The following is a guest post by Roger Barnette, President of IgnitionOne.

Today’s marketplace is flooded with messages, each competing for attention from an increasingly distracted audience. Marketers are not only battling against competitors for their prospect’s attention,

Three Shopping Data Takeaways for a Winning 2015

December 15, 2014 |

The handwriting is on the wall. To win in 2015, I recommend acting on what the data reveals. The digital shopping data from this holiday season is pointing to what I consider three prime opportunities for retailers and other customer-facing

Perfecting the Customer Experience for 13,000 Brides on 12/13/14

December 11, 2014 | | One Comment

The following is a guest post by Jerry Baklycki, Director of Web & Marketing Systems, David’s Bridal.

While most of you were likely losing sleep over Black Friday and Cyber Monday preparations and execution, my team and I

The Journey to Value: 2014 IBM IBV Chief Procurement Officers (CPO) Study

December 10, 2014 |

To determine the links between procurement and business performance, the IBM Institute for Business Value (IBV) recently completed a survey of more than 1,000 CPOs and senior procurement executives at global companies across 41 countries.

The IBM IBV 2014 Chief