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IBM Commerce Blog | April 28, 2015

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CPO Roundtable Series: Linking Procurement Operations with Enterprise Goals in 2015

April 27, 2015 |

The following is a guest post by Andrew Bartolini, Chief Research Officer at Ardent Partners.

Over the past several months, Ardent Partners and IBM have worked to bring together several best-in-class chief procurement officers around specific themes with

20 eCommerce Terms in Simple Language

April 24, 2015 |

Marketers today are overwhelmed by the number of acronyms and terminology that they need to keep on top of in order to successfully do their job. So many calculations with different data points secured from various content properties – it’s

Customer Experience Management: ROI that Speaks for Itself

April 24, 2015 |

The mobile world we live in has transferred the power of authority from the hands of the elite few to the empowered many. Being able to make mobile transactions anytime and anywhere gives customers the speed and convenience to shop

B2B Modernization: The Path to Value and Visibility

April 23, 2015 |

When it comes to B2B integration, organizations everywhere have a choice ahead of them. Do they continue on the same traditional route or take the road to modernization that transforms B2B integration into a more strategic asset for future business

Shift the Focus of Marketing from Execution to Better Decisions

April 23, 2015 |

I’ve been talking to quite a few marketing organizations lately. In those conversations I’m constantly struck by how many teams spend the vast majority of their time and energy — in some cases more than 70% — simply building content