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Live @ IBM Smarter Commerce Global Summit: The Dannon Company Uses IBM Big Data Analytics To Drive Yogurt Market Gains

Todd Watson, May 22, 2013

You only need take one quick glance around the IBM Smarter Commerce Global Summit here at the Gaylord Opryland facility here in Nashville to recognize how busy the Smarter Commerce customer reference team has been these past few months in anticipation of the event. Everywhere you turn — hanging from the ceilings, on the walls, on the floors — are customer testimonials announcing the value IBM customers are getting from their Smarter Commerce Solutions. Today at the event, another such case study was announced by The Dannon Company, Inc., the leading selling yogurt company in the U.S.

Todd Watson, May 22, 2013

Live @ IBM Smarter Commerce Global Summit: IBMChief Procurement Officer Study Reveals Top-Performing Procurement Teams Drive 15% Higher Margins For me, it’s always a good day when IBM announces one of its new studies. Like any other modern marketer, I’m a big believer in data and market research, and of course, as a blogger, it’s always good to be able to deal in facts obtained via reliable market research.

Patrick D. Quirk, May 22, 2013

The Bottom Line: IBM is Procurement Yesterday, I had the chance to address a large group of procurement professionals during the Emptoris Empower keynote session at the IBM Smarter Commerce Global Summit in Nashville, TN.

Todd Watson, May 21, 2013

Live @ IBM Smarter Commerce Summit: The Chief Executive Customer Is In Charge At this morning’s opening general session of the IBM Smarter Commerce Global Summit, there was clearly a consistent and pervasive theme: The Chief Executive Customer has arrived and expects to be treated as such.

Craig Hayman, May 21, 2013

IBM changed the world of commerce - making it Smarter Today, IBMers worldwide are engaged with over 2000 global brands helping them innovate in how they interact with their customers.

Patrick D. Quirk, May 21, 2013

Highlights of the 2013 IBV CPO Study Earlier today at the IBM Smarter Commerce Global Summit in Nashville, the Institute of Business Value (IBV) released its 2013 Chief Procurement Officer Study. To my knowledge, the study is the largest of its kind to examine the procurement organizations at global companies. IBV surveyed more than 1,100 procurement executives in 22 countries around the world for the study.

Smarter Commerce, May 20, 2013

Smarter Commerce in Action - A Q&A With SHOP.CA An interview with Trevor Newell, Co-founder and president, SHOP.CA. 1. What does Smarter Commerce look like at SHOP.CA? Smarter Commerce is integrated social-commerce at SHOP.CA. As we are becoming Canada's number one online shopping destination, helping Canadian consumers have fun with their friends while they shop, share and earn rewards. Customer Loyalty through the SHOP.

John Stelzer, May 20, 2013

Last Brand Impressions Matter Most Recently, I blogged about the importance of the post-purchase brand experience in deepening or undermining the brand relationship that a consumer has with a retailer. I cited a U.S. consumer survey that our Institute of Business Value (IBV) conducted in the fall of 2012.

Tami Cannizzaro, May 18, 2013

Brian Solis: Don’t Be a Digital Dinosaur Bryan Kramer interviews Brian Solis, Principal Analyst at Altimeter Group, to find out how to survive and thrive in this new era of connected consumerism. Get to know Generation C, and learn why investing in new and emerging channels isn’t nearly enough to improve engagement with them.

Guest, May 17, 2013

Tony Stark Has Nothing on Me!Following is a guest post by David Nour, the founder of Relationship Economics® and upcoming host of the Smarter Commerce Global Summit 2013 in Monaco. You can find more of David’s writing on the Relationship Economics official blog. I have to admit, I’m envious of Tony Stark’s lifestyle in Iron Man2.

Todd Watson, May 16, 2013

L’Oréal USA Gets Makeover With IBM Cloud Analytics In advance of the IBM Smarter Commerce Global Summit in Nashville next week (see my last post for some background), IBM announced a major three-year agreement today with L’Oréal USA for expert procurement services using an advanced cloud analytics solution that will transform how L’Oréal USA buys from its network of North American suppliers.

Armen Najarian, May 15, 2013

Cloud First: Has SaaS adoption reached a tipping point?Recently, I had the honor of appearing on a live webcast moderated by Jeff Kaplan, recognized cloud analyst and founder of the Cloud Computing Showplace, and featuring Jeremie Davis, IS Director with Danone North America – the NA division of French-based Groupe Danone.

Richard Douglass, May 14, 2013

“Crowdselling” – Understanding the B2B Customer in Context Unlike in consumer sales, when you’re a manufacturer selling to another business – especially for high unit value items – you’re not selling to one person. You’re selling to a “crowd”: a design engineer, a procurement analyst, a line of business exec, and so on.

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