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IBM Commerce Blog | May 29, 2015

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5 Customer Experience Tips (from Real Customers)

May 26, 2015 | | One Comment

Whether your business is B2B, B2C or B2B2C, today, every business must be C2B—customer to business. The customers should guide your strategy for delivering valuable engagement. Here are 5 customer experience tips that I learned from listening to our key

How to Integrate Leads, Customers, and Experiences for Insurance Success!

May 22, 2015 |

At Amplify 2015, I attended several insurance-focused sessions, including co-hosting an industry dinner and co-facilitating an insurance industry breakout session focused on superior customer marketing. I came away from the conference with three main observations:

  1. Insurers are eager to improve

Coastal Pacific Food Distributors

May 20, 2015 |

Memorial Day is a time for remembering and honoring the men and women who have served and are serving their country in uniform. Coastal Pacific Food Distributors has the privilege of serving those men and women back, and not just

Social Influencers Make Predictions on the Future of Commerce

May 19, 2015 |

In 1985, the world envisioned a future of hover boards and self-tying shoe laces. Come 2015 and we still don’t have those technologies. But don’t discount our ability to predict the future. While these technologies came from the imagination of

A New Way to Engage: Seeing Millions…as Individuals

May 18, 2015 |

The offer is clear. “See this brave new world through a whole new lens.” It’s how Chris Wong, Vice President, Strategy and Product Management, IBM sees his world.

At Amplify 2015, Wong took the stage for the Marketing Keynote to