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Smarter Commerce | April 21, 2014

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Why ‘Beacons’ Are Just The Beginning For Personalized Engagement

April 10, 2014 |

”Beacons,” or ”iBeacons” as the Apple variant of the proximity-detecting devices have been called, are all the rage with marketers looking to personalize experiences for their customers. The devices have become a hot topic lately because, with its release of …

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Personalization On An Unprecedented Scale

April 10, 2014 |

As consumers demand more personalized brand experiences, marketing leaders worldwide need more effective means to build and expand brand relationships and drive revenue. To accelerate IBM’s leadership in marketing automation, IBM has announced its intent to acquire Silverpop, a …

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How To Make A Brilliant First Impression At A Conference

April 9, 2014 |

Following is a guest post by Sally Hogshead, Hall of Fame Speaker, Author, and Creator of the Fascination Advantage® personality assessment at HowToFascinate.com.

sally hogshead

What kind of impression do you make? Do people remember you, and want to connect …

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THE Place To Build A SaaS Strategy That Works When Moments Matter

April 9, 2014 |

I expect a lot these days from the businesses with which I interact, don’t you? Recently, flying home from a business trip, I purchased in-flight Wi-Fi service from my tablet device. Let me just say, the process was not as …

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“Avoiding The Fool-With-A-Tool Syndrome”

April 7, 2014 |

In my last blog “A Fool With A Tool Is Still A Fool,” I described how I first encountered this phrase and how it applies to business. Here, I provide 5 rules for avoiding the fool-with-a-tool syndrome

Rule #1: Never

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