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IBM Commerce Blog | April 1, 2015

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The Facts and Figures in Customer Experience and Digital Marketing Execution

April 1, 2015 |

A marketer’s ability to innovate and effectively exploit customer digital information is crucial for survival in today’s turbulent business environment. A new Econsultancy research report called The Consumer Conversation: The experience void between marketers and their customers commissioned by IBM

What’s In a Word? Multi-, Cross- and Omni-Channel Order Management

March 30, 2015 | | 2 Comments

js_1 In January, I watched in awe and delight as the Ohio State Buckeyes won this year’s first College Football Playoff National Championship game. In the litany of sports commentary that followed, I heard some announcers poke fun at the university

How to integrate cloud, mobile and analytics for insurance success!

March 27, 2015 |

At InterConnect 2015, I attended several insurance-focused sessions, including co-hosting an industry luncheon and co-facilitating an insurance industry round table focused on “customer-activated operations.”


I came away from the conference with three main observations:

  1. Insurers are still reticent to

Fashion Meets Figures with IBM Tealeaf

March 26, 2015 |

The IBM Tealeaf digital customer experience management and behavior analysis tools and IBM Digital Analytics help retailers see their digital channels through the eyes of their customers.



For more information on IBM’s Customer Analytics solutions, visit:

How hard will you fight for an exceptional customer experience?

March 26, 2015 | | 2 Comments

I was skimming Twitter on my iPhone early one morning when I came across a 50% off sale for a popular clothing retailer, so I headed to their site. I instantly fell in love with a black & white sweater