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Smarter Commerce | April 23, 2014

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How to Overcome Google’s Paid Search Keyword (Not Provided) update

April 23, 2014 |

Google is known to cause massive stir in the online world with its algorithmic updates. It strives hard to continue to keep its customers engaged and has been exceptionally successful in the process. Google has consistently launched new updates to …

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Marketing And Technology – Playing In The Same Sandbox – An AMA Boston Fireside Chat On April 24

April 21, 2014 |

While the ‘art of selling’ was once left in the hands of marketing and sales gurus with little input from the tech whizzes, times have changed. Today, marketers rely heavily on data to engage customers and predict buying behavior. This …

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Three Fatal Business Case Blunders And How To Avoid Them

April 17, 2014 |

The following is a guest post by Amit Duvedi, Vice President, Business Strategy Value Management for Coupa Software.

So your department wants to buy some technology to undertake a business process transformation? Take a number and get in …

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Online Customer Experience Management

April 15, 2014 |

Following is a guest post by Bobby Jacob, Managing Consultant, Radian Consulting.

E-businesses continue to invest in website redesign projects for one simple reason: when done right, they can drive dramatic improvements including higher conversion rates, incremental sales, …

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Why ‘Beacons’ Are Just The Beginning For Personalized Engagement

April 10, 2014 |

”Beacons,” or ”iBeacons” as the Apple variant of the proximity-detecting devices have been called, are all the rage with marketers looking to personalize experiences for their customers. The devices have become a hot topic lately because, with its release of …

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