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Smarter Commerce | September 22, 2014

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Strategic AB and Multivariate Testing Webinar

September 19, 2014 |

Join us for the IBM and Maxymiser webinar on “How to Make Better Marketing Decisions with Strategic AB and Multivariate Testing Webinar”.

Title: How to Make Better Marketing Decisions with Strategic AB and Multivariate Testing”.

When: September 25, 2014, 1-2

Change is in the air for the medical device industry

September 17, 2014 |

At IBM we tend to devote a lot of attention to the speed of innovation and the constant changes in the technology impacting our clients across the globe. Words like Big Data, Cloud, Social and Mobile have entered …

Visualizing usability to ‘hear’ untapped Voice of the Customer insight

September 16, 2014 |

Customers rarely tell you directly what you need to hear to improve your website user experience, but their actions speak louder than words. Each website visitor arrives armed with different goals, behavioral patterns and expectations, yet all leave a trail …

Identifying moments that matter: the key to growing customer lifetime value

September 15, 2014 |

The following is a guest post by Anurag Wadehra, Chief Marketing Officer at LivePerson.

Consumers are becoming increasingly vocal about where brands are failing them, and today, social networks and messaging apps are amplifying their complaints for potentially …

Don’t web designers shop online?

September 12, 2014 |

Okay, I’ll admit it. I do a fair amount of shopping online. Even when I intend to make my purchase in a store, I’ll often do my research online before visiting the store. After all, I can usually get to …