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IBM Commerce Blog | March 26, 2015

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Four Best Practices for Optimizing Lead Generation and Qualification

March 24, 2015 |

The following is a guest post by Tom Masotto, Vice President of Business Development, ON24, Inc, an IBM Business Partner.

According to the 2015 Demand Gen Report Benchmark Study, 73% of marketers say webinars are their most

The Internet of Things: Marketing’s Holy Grail

March 23, 2015 | | One Comment

The first time I got on the Internet, I was in high school. It was 1995, and it was via a dial-up modem. Not really knowing what to do on the Internet, I went web surfing, but in ‘95 there

How Happy Are Your Online and Mobile Customers? Discover the 5 Critical Needs for Business Success

March 20, 2015 |

Are you delivering relevant, consistent experiences to your customers? You might think you are, but you might be wrong. According to an IBM study of marketing professionals, brands in the US see about $83 billion USD in lost sales

Thank You for Making it Easy to Give You My Money

March 19, 2015 |

It’s not often I’m surprised by good customer service; what’s more likely is my expectation of bad service is delivered. I recently purchased boots online at a well-known U.S. department store. Now, buying boots online can be hit or miss.

Combining Customer Experience Management and Lifecycle Analytics for Unprecedented Results

March 18, 2015 |

IBM ExperienceOne offers advanced customer experience management and lifecycle analytics solutions that are key to understanding customer behavior. Each solution yields unique insights on its own, but today I’m excited to share a truly unique level of analysis that comes