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IBM Commerce Blog | March 31, 2015

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How to integrate cloud, mobile and analytics for insurance success!

March 27, 2015 |

At InterConnect 2015, I attended several insurance-focused sessions, including co-hosting an industry luncheon and co-facilitating an insurance industry round table focused on “customer-activated operations.”


I came away from the conference with three main observations:

  1. Insurers are still reticent to

Fashion Meets Figures with IBM Tealeaf

March 26, 2015 |

The IBM Tealeaf digital customer experience management and behavior analysis tools and IBM Digital Analytics help retailers see their digital channels through the eyes of their customers.



For more information on IBM’s Customer Analytics solutions, visit:

How hard will you fight for an exceptional customer experience?

March 26, 2015 | | 2 Comments

I was skimming Twitter on my iPhone early one morning when I came across a 50% off sale for a popular clothing retailer, so I headed to their site. I instantly fell in love with a black & white sweater

Content Plus Data Equals Exceptional User Experience in an Omni-channel World

March 25, 2015 | | One Comment

The following is a guest post by Jarrod Lay, Practice Manager at Sirius Computer Solutions, an IBM Business Partner.

Whether you are responsible for the P&L of digital properties or part of a team supporting web sites, mobile

Four Best Practices for Optimizing Lead Generation and Qualification

March 24, 2015 | | One Comment

The following is a guest post by Tom Masotto, Vice President of Business Development, ON24, Inc, an IBM Business Partner.

According to the 2015 Demand Gen Report Benchmark Study, 73% of marketers say webinars are their most