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IBM Commerce Blog | May 6, 2015

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Helping brands act a little less like Businesses, a little more like Friends

May 6, 2015 |

No matter how busy my day gets, there’s one ritual I never miss: my morning walk down to the local coffee shop. I’ve been going to the same spot for so long that I’ve really gotten to know the baristas

Harnessing the Power of Customer Analytics at IBM Amplify 2015

May 1, 2015 |

Today more than ever, social media and mobile keep us connected on the go. People have access to the world’s greatest resources right at their fingertips. Harnessing the power of customer analytics is no longer just a nicety; it’s a

Does Anybody Know What Time It Is?

May 1, 2015 |

We all like to chase the latest shiny object. I would buy a new motorcycle every other week if my wife and sanity did not intercede. And when the television ad came on for the flashy new Apple Watch I

Delivering Smarter Loyalty Programs with IBM Commerce

April 30, 2015 |

The following is a guest post by Jane Ricciardelli, CMO of Exchange Solutions.

Loyalty programs are table stakes for retailers these days. But, with all the money that marketers spend on loyalty promotions and programs, do they truly

5 Things You Don’t Know About Commerce that Impact Conversion

April 30, 2015 |

E-commerce is a key revenue channel for many companies across all industries. Yet it is also the source of invisible revenue leakage. These drip-losses are the results of bad experiences when customers abandon after encountering problems with offerings, transactions, navigation,