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IBM Commerce Blog | June 30, 2015

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#NewWaytoEngage Tweetchat – June 30: Holiday Readiness

June 24, 2015 |

It’s almost July. Can you believe it?! The sun is out, the days are long, and the kids are finally finished with another year of school. Given that the pace of life has hopefully slowed down for you a bit,

Using Social Media to Create a Better Customer Experience

June 23, 2015 |

The following is a guest post by Shep Hyken, CSP, CPAE, Shepard Presentations, LLC

The customer’s voice is louder than ever. When there is a problem or complaint, he or she no longer tells the company (if they are

Father’s Day 2015 Drives Mobile Sales of Sports Apparel and Specialty Gifts

June 22, 2015 |

For some of my buddies the highlight of Father’s Day is a family outing to Fenway Park while others count down the days until they unwrap a new set of irons, a crisp new button down shirt, or some shiny

How to Acquire the Right Customers

June 19, 2015 |

Today’s customers are more demanding and empowered than ever before. They are fast-paced and interact with brands across multiple channels. For marketers, this surge in digital interactions has introduced a host of challenges. Organizations should be able to meet customer

Commerce at a “Glance”: Putting Shoppers in Control through Wearables

June 18, 2015 |

With the release of the Watch, Apple has leant significant credibility to and revved up the momentum behind the wearable movement.

The interaction paradigm with wearables is centered around a glance. A watch’s screen is too small to search/browse a