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Smarter Commerce | August 2, 2014

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Let’s talk turkey

July 28, 2014 |

This week on #MediaChat: holiday readiness.

In these dog days of summer, consumers are on the hunt for sunscreen, bathing suits, and outdoor furniture. And thanks to the heat and humidity, Christmas couldn’t be further from the minds of summer …

Perfect 10

July 25, 2014 |

I am often asked to participate in local CMO events around the world and I love the opportunity to meet firsthand with our clients and local teams. I recently spoke with marketing leaders in Bucharest, Romania. It was my first …

Predict or prescribe?

July 24, 2014 |

Here’s a question for you: when you see a doctor, do you want him to make a prediction or give you a prescription? Do you want him to describe the bad outcomes that might befall you and let you guess …

Introducing a whole new level of advanced B2B communications

July 23, 2014 |

What kind of communications architecture does it take to keep up with the demands of a real-time global value chain? Today’s organizations need a way to keep disruptions to a minimum and make sure every aspect of trading partner communications …

Challenges and opportunities of cloud, Big Data, mobile, and social

July 22, 2014 |

Today’s business environment is facing a convergence of massive shifts. Cloud, big data, mobile and social are reshaping the global business landscape. These dynamics are presenting compelling new opportunities for organizations ready to gain a competitive advantage.

It’s a perfect …