Smarter Commerce | Smarter Commerce Blog

Live @ IBM Smarter Commerce Summit: The Chief Executive Customer Is In Charge

Todd Watson, May 21, 2013

At this morning’s opening general session of the IBM Smarter Commerce Global Summit, there was clearly a consistent and pervasive theme: The Chief Executive Customer has arrived and expects to be treated as such. With over 3,000 people gathered in the sweeping Delta Ballroom here at the Gaylord Opryland, the morning session inaugurated with a short but directive-punched video: For companies to make sense of this new world, they need to understand it all from different contexts: Time, place, channel. Putting the business in context of the customer means they’ll better understand their clients, and be in a position to better serve them.

Craig Hayman, May 21, 2013

IBM changed the world of commerce - making it Smarter Today, IBMers worldwide are engaged with over 2000 global brands helping them innovate in how they interact with their customers.

Smarter Commerce, May 20, 2013

Smarter Commerce in Action - A Q&A With SHOP.CA An interview with Trevor Newell, Co-founder and president, SHOP.CA. 1. What does Smarter Commerce look like at SHOP.CA? Smarter Commerce is integrated social-commerce at SHOP.CA. As we are becoming Canada's number one online shopping destination, helping Canadian consumers have fun with their friends while they shop, share and earn rewards. Customer Loyalty through the SHOP.

John Stelzer, May 20, 2013

Last Brand Impressions Matter Most Recently, I blogged about the importance of the post-purchase brand experience in deepening or undermining the brand relationship that a consumer has with a retailer. I cited a U.S. consumer survey that our Institute of Business Value (IBV) conducted in the fall of 2012.

Tami Cannizzaro, May 18, 2013

Brian Solis: Don’t Be a Digital Dinosaur Bryan Kramer interviews Brian Solis, Principal Analyst at Altimeter Group, to find out how to survive and thrive in this new era of connected consumerism. Get to know Generation C, and learn why investing in new and emerging channels isn’t nearly enough to improve engagement with them.

Guest, May 17, 2013

Tony Stark Has Nothing on Me!Following is a guest post by David Nour, the founder of Relationship Economics® and upcoming host of the Smarter Commerce Global Summit 2013 in Monaco. You can find more of David’s writing on the Relationship Economics official blog. I have to admit, I’m envious of Tony Stark’s lifestyle in Iron Man2.

Todd Watson, May 16, 2013

L’Oréal USA Gets Makeover With IBM Cloud Analytics In advance of the IBM Smarter Commerce Global Summit in Nashville next week (see my last post for some background), IBM announced a major three-year agreement today with L’Oréal USA for expert procurement services using an advanced cloud analytics solution that will transform how L’Oréal USA buys from its network of North American suppliers.

Armen Najarian, May 15, 2013

Cloud First: Has SaaS adoption reached a tipping point?Recently, I had the honor of appearing on a live webcast moderated by Jeff Kaplan, recognized cloud analyst and founder of the Cloud Computing Showplace, and featuring Jeremie Davis, IS Director with Danone North America – the NA division of French-based Groupe Danone.

Richard Douglass, May 14, 2013

“Crowdselling” – Understanding the B2B Customer in Context Unlike in consumer sales, when you’re a manufacturer selling to another business – especially for high unit value items – you’re not selling to one person. You’re selling to a “crowd”: a design engineer, a procurement analyst, a line of business exec, and so on.

Josh Hardy, May 13, 2013

Manual B2B Transactions… What are They Costing You?In my last blog, I provided some shocking stats on the volume and continued reliance on manual business-business (B2B) transactions such as purchase orders (POs) and invoices.

Guest, May 10, 2013

A Closer Look At Crowdsourcing Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog. Whether you like it or not, you are either crowdsourcing or being sourced. The information we are generating in a big data world is starting to funnel into tightly curated areas of interest to companies and people.

Patrick D. Quirk, May 9, 2013

How Procurement Delivers Value to the Global Organization The IBM Procurement organization influences and effectively manages more than $54 billion in spend, $20 billion of which is on behalf of IBM clients. As Vice President, Operations at IBM, Patrice Knight leads a global team focused on procurement transformation and operational excellence with spend in more than 100 countries globally.

Brock Douglas, May 8, 2013

Data is driving the customer experience Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data across channels.

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