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Smarter Commerce | December 22, 2014

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Mobile Matters: Get Three Trends for a Winning 2015

December 22, 2014 |

It’s that time of year when retailers stock their shelves with the aim of plugging their best promotions and anticipating floods of customers scrambling to make the most of holiday sales. That’s nothing new.

But for the first time ever,

What To Do If You Missed The Holiday Mark?

December 16, 2014 |

The pace of change in retail is only becoming faster. As we all rush to prepare for the next peak in traffic and sales, we risk not giving ourselves enough time to evaluate what worked and what didn’t, or seeing

How Do You Show Your Customers You Know Them?

December 15, 2014 |

The following is a guest post by Roger Barnette, President of IgnitionOne.

Today’s marketplace is flooded with messages, each competing for attention from an increasingly distracted audience. Marketers are not only battling against competitors for their prospect’s attention,

Three Shopping Data Takeaways for a Winning 2015

December 15, 2014 |

The handwriting is on the wall. To win in 2015, I recommend acting on what the data reveals. The digital shopping data from this holiday season is pointing to what I consider three prime opportunities for retailers and other customer-facing

Perfecting the Customer Experience for 13,000 Brides on 12/13/14

December 11, 2014 | | One Comment

The following is a guest post by Jerry Baklycki, Director of Web & Marketing Systems, David’s Bridal.

While most of you were likely losing sleep over Black Friday and Cyber Monday preparations and execution, my team and I