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Smarter Commerce | December 26, 2014

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Mobile Matters: Get Three Trends for a Winning 2015

December 22, 2014 |

It’s that time of year when retailers stock their shelves with the aim of plugging their best promotions and anticipating floods of customers scrambling to make the most of holiday sales. That’s nothing new.

But for the first time ever,

Will your oven help you lose 15 pounds? The IoT future

December 16, 2014 |

Imagine your car making an appointment with the dealer before the brake line corrodes,  your medicine cabinet re-ordering your toothpaste before you squeeze out the last drop or your oven reminding you to bake lasagna less often–so that you can

What To Do If You Missed The Holiday Mark?

December 16, 2014 |

The pace of change in retail is only becoming faster. As we all rush to prepare for the next peak in traffic and sales, we risk not giving ourselves enough time to evaluate what worked and what didn’t, or seeing

How Do You Show Your Customers You Know Them?

December 15, 2014 |

The following is a guest post by Roger Barnette, President of IgnitionOne.

Today’s marketplace is flooded with messages, each competing for attention from an increasingly distracted audience. Marketers are not only battling against competitors for their prospect’s attention,

Three Shopping Data Takeaways for a Winning 2015

December 15, 2014 |

The handwriting is on the wall. To win in 2015, I recommend acting on what the data reveals. The digital shopping data from this holiday season is pointing to what I consider three prime opportunities for retailers and other customer-facing