Smarter Commerce | Smarter Commerce Blog

Brian Solis: Don’t Be a Digital Dinosaur

Tami Cannizzaro, May 18, 2013

Bryan Kramer interviews Brian Solis, Principal Analyst at Altimeter Group, to find out how to survive and thrive in this new era of connected consumerism. Get to know Generation C, and learn why investing in new and emerging channels isn’t nearly enough to improve engagement with them. His newest ebook will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. We live in an era where connectedness is a way of life. Smartphones and tablets are everywhere, online access is ubiquitous, and social networks are becoming the default means of communication.

Guest, May 17, 2013

Tony Stark Has Nothing on Me!Following is a guest post by David Nour, the founder of Relationship Economics® and upcoming host of the Smarter Commerce Global Summit 2013 in Monaco. You can find more of David’s writing on the Relationship Economics official blog. I have to admit, I’m envious of Tony Stark’s lifestyle in Iron Man2.

Todd Watson, May 16, 2013

L’Oréal USA Gets Makeover With IBM Cloud Analytics In advance of the IBM Smarter Commerce Global Summit in Nashville next week (see my last post for some background), IBM announced a major three-year agreement today with L’Oréal USA for expert procurement services using an advanced cloud analytics solution that will transform how L’Oréal USA buys from its network of North American suppliers.

Armen Najarian, May 15, 2013

Cloud First: Has SaaS adoption reached a tipping point?Recently, I had the honor of appearing on a live webcast moderated by Jeff Kaplan, recognized cloud analyst and founder of the Cloud Computing Showplace, and featuring Jeremie Davis, IS Director with Danone North America – the NA division of French-based Groupe Danone.

Richard Douglass, May 14, 2013

“Crowdselling” – Understanding the B2B Customer in Context Unlike in consumer sales, when you’re a manufacturer selling to another business – especially for high unit value items – you’re not selling to one person. You’re selling to a “crowd”: a design engineer, a procurement analyst, a line of business exec, and so on.

Josh Hardy, May 13, 2013

Manual B2B Transactions… What are They Costing You?In my last blog, I provided some shocking stats on the volume and continued reliance on manual business-business (B2B) transactions such as purchase orders (POs) and invoices.

Guest, May 10, 2013

A Closer Look At Crowdsourcing Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog. Whether you like it or not, you are either crowdsourcing or being sourced. The information we are generating in a big data world is starting to funnel into tightly curated areas of interest to companies and people.

Patrick D. Quirk, May 9, 2013

How Procurement Delivers Value to the Global Organization The IBM Procurement organization influences and effectively manages more than $54 billion in spend, $20 billion of which is on behalf of IBM clients. As Vice President, Operations at IBM, Patrice Knight leads a global team focused on procurement transformation and operational excellence with spend in more than 100 countries globally.

Brock Douglas, May 8, 2013

Data is driving the customer experience Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data across channels.

John Stelzer, May 7, 2013

Backstage With Omni-Channel Retailing More and more retailers are evolving from multi-channel (i.e., selling through more than one channel, but where those channels operate independently) to cross-channel (i.e., bridging siloed systems to give the consumer a seamless brand experience and while enabling improved execution across channels).

Guest, May 6, 2013

What's Marketing Science, and Why Should CMOs Care?The following is a guest blog by Laurie Friedman, IBM Communications. CMOs face an endless blitz of big data flowing from inside and outside the company. The inability to deal with this data - to find, organize and analyze it - is preventing marketers from engaging with consumers as individuals on a massive scale. Social media isn't the only culprit clogging up digital arteries. Prof.

Chris Hayes, May 6, 2013

B2B Collaboration: A High Priority for Smarter Commerce According to a study from the Aberdeen Group, the number of companies starting initiatives for collaboration has doubled in the last two years. Their research indicates that collaborating with customers and partners are both in the top five actions being taken by survey respondents.

Ted Rubin, May 3, 2013

Return on Relationship: Why Companies Need to Embrace Social@Scale Note: Sprinklr engaged 30 of the top minds in enterprise social media to help you understand best practices in enterprise social media management. You can download the full PDF here. The following was my contribution. Since my social mantra has always been about Return on Relationship™, it’s refreshing to see a shift in the corporate mind-set regarding the business use of social media.

Comments are closed.