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IBM Commerce Blog | May 27, 2015

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How to Integrate Leads, Customers, and Experiences for Insurance Success!

May 22, 2015 |

At Amplify 2015, I attended several insurance-focused sessions, including co-hosting an industry dinner and co-facilitating an insurance industry breakout session focused on superior customer marketing. I came away from the conference with three main observations:

  1. Insurers are eager to improve

A New Way to Engage: Seeing Millions…as Individuals

May 18, 2015 |

The offer is clear. “See this brave new world through a whole new lens.” It’s how Chris Wong, Vice President, Strategy and Product Management, IBM sees his world.

At Amplify 2015, Wong took the stage for the Marketing Keynote to

In It to Win It – The New Way to Engage with C2B

May 15, 2015 |

At the IBM Amplify 2015 conference, just held in San Diego, there was a lot of talk about C2B businesses. The days of simple B2B or B2C are over. C2B is about those brands that put their customers at the

Making our client’s lives easier with a click-to-connect ecosystem

May 14, 2015 |

On Monday we kicked off our week-long conference IBM Amplify in San Diego. Apart from jamming out with Aloe Blacc, enjoying a beer oceanside, and connecting with friends from all over the world, I am excited to share the exciting

Driving More Meaningful Engagements with Customer Experience Analytics

May 13, 2015 | | One Comment

There is a significant gap between what brands believe their customers are experiencing and what their customers say they actually experience. 81% of consumer brands say they have a holistic view of their customers while 37% of consumers agree with