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IBM Commerce Blog | April 18, 2015

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Top 5 Reasons to Attend IBM Empower 2015

April 15, 2015 |

IBM Empower 2015, IBM’s premier conference dedicated exclusively to procurement and supply management strategies and technologies, will be held May 11-13, 2015 in San Diego, California. More than 200 senior procurement leaders from Fortune 1000 and Global 2000 companies Utilizes Data Science to Predict Perfect Match and Fine-tune Marketing Efforts

April 15, 2015 | is a matchmaking service for people of Indian and South Asian descent, managing brands that include and The company has customers all over the world, in such areas as the United Kingdom, the United States, Dubai,

Everyone is Talking About SmartWatches. How is That Relevant to Your Brand?

April 14, 2015 |

The most anticipated Apple Watch is days away from being delivered to the worlds’ doorsteps and it has generated more and more interest for this type of wearables. But how is this getting you closer to your customers? How can

The Business Case for Personalization

April 14, 2015 |

The following is a guest post by Kevin Young, Vice President of Marketing at Monetate, an IBM Business Partner.

A handwritten thank-you note. A skinny latté from the barista who has your usual drink committed to memory. The

Banorte Leverages Multi-Channel, Highly Customized Marketing to Boost Retention and Competitiveness

April 13, 2015 |

In the financial services sector, commercial success and competitive advantage increasingly depend on being customer-focused. Understanding what clients really need, and making the right offer at the right time to help them achieve their goals, can transform a bank into