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Smarter Commerce | October 30, 2014

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From abandonment to opportunity: How to get your customers to Disney World faster

October 28, 2014 |

We all know what it’s like to shop online, because most of us do it ourselves frequently. As consumers, we’re getting smarter about browsing, comparing options, asking for advice on social media, reading online reviews, and finding the best deals.

Don’t let criminals hide in the noise

October 27, 2014 |

Today’s headlines are filled with news on data breaches and the public wonders how this can keep happening. The frequency and impact of these news-making breaches is evidence that criminals are gaining sophistication and are getting even better at hiding

Lifecycle release update: Quickly find and take action with customers who abandon the purchase lifecycle

October 27, 2014 |

In a series of blog posts over the next couple of weeks, I want to share details with you about exciting enhancements now available with our lifecycle analytics solutions, IBM Digital Analytics Lifecycle and IBM Tealeaf cxLifecycle.

For those

Our ecosystem delivers power to the people

October 27, 2014 |

I just attended another IBM ExperienceOne customer forum, this time in hometown New York City. While there, I had the pleasure of meeting once again with the great folks from RiverPoint, one of our awesome IBM Business Partners.

Our

Short-term win; long-term loss

October 24, 2014 |

good choiceWhen I see clients making short-term decisions that have a high likelihood of long-term negative repercussions, I can’t help but speak up. I encountered just such a case at the recent 2014 Shop.org Summit in Seattle in a discussion with