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Smarter Commerce | November 21, 2014

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Are Your Customer Analytics Driving Customer Engagement and Revenue?

November 19, 2014 |

Today’s consumers are interacting with brands in more ways than ever, with online, mobile, in-store and call center channels all in the mix. According to IBM’s “Greater Expectations: Consumers are asking for tomorrow, today” report, 81% of consumers

Deliver the Perfect Holiday

November 19, 2014 |

Every fall I tell myself I’m going to get an early jump on holiday shopping. Although my intentions are good I never manage to get started more than a couple of weeks before Christmas and always find myself scrambling in

Five Actions Retailers Can Take Based on IBM’s Holiday Predictions

November 18, 2014 |

The following is a guest post by Bryan Eisenberg, founder and CMO of IdealSpot.

Data ultimately tells a story about people. Those people have a vast array of thoughts, opinions, preferences, feelings, needs and motivations. The actions those people

Speed Matters: Are you fast enough to catch this year’s holiday shopper?

November 18, 2014 |

The following is a guest post by Maureen Little, Senior Vice President of Business and Corporate Development at Turn.

Capture Holiday 2014’s Growth Potential

At the cusp of the busy holiday shopping season, marketers – especially retailers –

Procurement Innovation and Intelligence: Through the Cloud

November 17, 2014 |

It seems one cannot browse a business or procurement publication these days without reading about “the cloud.” The buzz around cloud offerings is so intense, perhaps some clarity gets lost on how procurement organization can actually benefit from it.