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Smarter Commerce | February 1, 2015

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3 Tips to Help Marketers Create an Amazing Customer Experience

January 30, 2015 |

The following is a guest post from Dave Faupel, Vice President of Marketing Communications, Silverpop, an IBM Company.

The buyer journey is constantly evolving – today’s buyers are interacting with brands online more than ever, via multiple channels

What Happens in Vegas Should NOT Stay in Vegas: InterConnect 2015

January 23, 2015 |

We are rapidly approaching the premier cloud and mobile event of the year, IBM InterConnect 2015 in sunny Las Vegas (February 22-26), and the IBM B2B Integration, File Transfer, and Financial Operations team couldn’t be more excited to share this

Introducing Customer Analytics Solution Patterns to Drive Five Common Business Goals

January 22, 2015 |

As online traffic and sales continue to increase, accelerated by the explosion of mobile devices, omni-channel interactions have become the norm. As always, businesses want to acquire the right customers, deliver outstanding customer experiences, understand their customers’ journeys, serve and

How to make everyone happy with WebSphere Commerce

January 21, 2015 |

The following post is a continuation of ‘Inside IBM: The Smarter Commerce Series.’

In order to stay one step ahead of customers’ needs – and two steps ahead of the competition — marketers must control the web pages, mobile sites,

E-Invoicing: Complicated? Certainly, But You Will Need To Do It

January 20, 2015 |

While change is a constant in most industries, every so often major shifts occur that can radically change certain processes, operations, or whole industries.  These shifts may be driven by legislation, by the capabilities provided by a new technology, or