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Smarter Commerce | July 25, 2014

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The trading partner network is down… again. Now what?

July 18, 2014 |

The trading partner network is down for maintenance updates – and it seems like it always happens at the worst possible time. That’s because there’s no good time for downtime in today’s always-on global economy. How many times has this …

Make your contact center a profit center

July 17, 2014 |

Good news travels fast, but bad news travels even faster. It’s just a part of doing business in the digital age. Social media channels such as Facebook and Twitter, and mobile devices like smartphones and tablets, make it easier than …

The dilemma of trading partner network downtime

July 16, 2014 |

In my past life as an IT applications-focused professional, I remember when various companies I worked for would use a late Saturday or Sunday night time slot, like midnight to 1:00 a.m., to take down various applications, or the network, …

Tip your cap (and hit play) to celebrate these All Stars

July 16, 2014 |

As temperature sizzle in the US, it’s time for a tip of my (Mets) cap to the boys of summer who are readying their bats for the annual MLB All Star game (July 15 at Minneapolis’ Target Field). This battle …

Are you a ‘best friend brand?’

July 15, 2014 |

The following is a guest post by Dave Walters, Strategic Marketing Evangelist, Silverpop, an IBM Company.

A brand’s relationship with its customers is constantly evolving. Today’s customer expects these relationships to be more personal and relevant than ever …