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Smarter Commerce | August 29, 2014

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Monthly Archives: June 2009

Giving Credit Where Credit Is Due: Attribution

June 29, 2009 | | One Comment

William Greene, Senior Business Analyst
I’ve been working here at Coremetrics for several years now and have found that optimization of all forms of paid marketing often provides some of the quickest return on investment for our clients. This is …

Ghosts of Online Marketing Past, Present and Future

June 25, 2009 |

It’s difficult to stay on top of ever-changing behavioral patterns in addition to understanding and mastering the increasing number of online channels such as blogs, RSS feeds, etc. At the same time, marketers are still trying to capitalize on more …

Considering Behavioral Targeting? Full Disclosure Is Key

June 22, 2009 | | One Comment

For the past several years, behavioral targeting has been a fail-safe tactic available to marketers for effectively targeting consumers online.  Remember that woman who came to your site yesterday?  You know the one – she compared specs on a few …

Can You Measure Cross-Channel Impact On Your Business ?

June 18, 2009 |

Many businesses have a number of ways—web sites, stores or kiosks, catalogs or mail order, call centers–of reaching their customers. But how can we figure out how these channels influence each other and come up with a true understanding of …

Marketing attribution: breaking through the org chart

June 17, 2009 |

The topic of marketing attribution has been gaining public attention, as more marketers realize they must do a better job of analyzing the performance of their campaigns and initiatives (good attribution discussions are available here and here).

If you …

Web Analytics, Targeted Ads and Privacy

June 9, 2009 |

We just launched an application called Coremetrics AdTarget™. AdTarget lets our clients leverage their existing Coremetrics analytics tags to syndicate their customer activity data to any of our partner ad targeting networks that they contract with. Customers will be

Coremetrics is now Google-certified for impression tracking

June 4, 2009 |

And now for some exciting news: we are officially a Google-certified third party research vendor. This certification covers a wide range of Google properties, including Google Content Network, YouTube, Ad Manager and Dart Doubleclick.

(07/23/2009 Update: You can find us