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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: September 2009
Want to Personalize Your Customers’ Experience? Watch this Video
Happy Wordless Wednesday, everyone! I’d like to share my thoughts on how you can make your customers’ experience more compelling and more tailored to their needs. Got ideas of your own? Send them my way.
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Does your web analytics matter? Part 3: the art (cont.)
This is the final piece (I promise) in a three-part blog series on web analytics that matters, which — as the previous posts suggested — is a mixture of art (asking the right business questions) and science (having answers that …
Wordless Wednesday: Where’s an Online Marketer to Start?
Well, I’m down in Vegas for the annual Shop.org Summit. But I’m posting this short video of Michelle Killebrew, senior marketing manager, offering some tips and tricks for how to get started with an online marketing program. Seems like …
Posted in Uncategorized
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The Future of RFID Smart Cards Looks Bright
As part of an ongoing series of guest posts to the Smarter Planet blog, the following contribution is from ReadWriteWeb.
In recent posts we’ve looked at three of the world’s leading RFID-powered Smart Cards: Japan’s cutting edge Suica Card…
Posted in Uncategorized
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News You Can Use: Five Tips for Keeping a “Mom and Pop” Mentality While Going Global
When niche marketers compete with behemoths, it’s more important than ever to focus on customer relationships and deliver the ultimate in customer service.
Ace Mart Restaurant Supply Company is a family-owned business founded in 1975 to service small restaurants that …
Does your web analytics matter? Part 2: the art
The previous post in this three-part series discussed how organizations that derive significant ROI from their web analytics practices (and we’re talking about real, tangible ROI – the one that CFOs grin about), typically stand out from the crowd in …
What is Relentless Marketing?
In honor of “Wordless Wednesday” (OK, so this post isn’t entirely wordless, but bear with me), I’m sharing a video of our CEO, Joe Davis, talking about what relentless marketing means to him. I’m going to post more videos in …
Optimizing Online Merchandising
The Challenge:
You have a large variety and quantity of SKUs on your Web site. How do you find out what’s driving interest, what’s converting, and what to promote more aggressively?
The Solution:
Build a Dynamic Group Explore report that …
Posted in Smarter Marketing
Tagged Analytics, conversion, filter, lifetime customer value, merchandizing, sales, SKUs, Smarter Marketing, transactions, underexposure
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Customer Service – The Unpicked Orchard
William Greene, Senior Business Analyst
When I first start working with a new client I always ask them “what are you trying to accomplish on the web?” For many clients this isn’t as easy to answer as it would seem …
Posted in Uncategorized
Tagged customer service, low hanging fruit, Optimization, segmentation
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