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Smarter Commerce | August 22, 2014

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Monthly Archives: October 2009

How to measure social media accurately

October 30, 2009 |

Social media is a powerful way for organizations to connect with passionate customers, prospects and website visitors. Too many social media programs, however, are implemented without a reliable process to quantify their impact on top- or bottom-line goals. How successful …

Happy Wordless Wednesday! Joe Davis Talks About our Special Offer

October 28, 2009 | | One Comment

Straight talk from our CEO: hear about our 100% money-back guarantee and free migration offer for any Omniture client.

Effective PPC Campaign Cloning

October 13, 2009 |

In the world of Search Engine Marketing, one of the many “must have” features in an SEM application is the ability to quickly grow one’s portfolio of keywords to increase coverage – either using relevant keyword suggestions or the ability

Make Every Analytics Report Actionable

October 12, 2009 |
We use various kinds of reports to understand a customer’s behavior toward products, white papers, landing pages etc., and how they respond to marketing campaigns on different channels like SEM, email, display ads, affiliates and others. Single Channel Management (SCM) …

How Can I Understand the True Value of My Ad Spend

October 7, 2009 |

Happy Wordless Wednesday! Watch our CFO, Terry Schmid, talk about ad spend from the financial guy’s perspective. Got comments? Post them here, please.

Hey, Those Are People on Your Site: Why Counting Clicks Doesn’t Work

October 6, 2009 | | One Comment

Who decided that counting clicks is the only way to go if you want to know how your business is performing? And when did we, as consumers, readers, bloggers, and tweeters abdicate our rights to be viewed as people (individual …