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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: October 2009
How to measure social media accurately
Social media is a powerful way for organizations to connect with passionate customers, prospects and website visitors. Too many social media programs, however, are implemented without a reliable process to quantify their impact on top- or bottom-line goals. How successful …
Happy Wordless Wednesday! Joe Davis Talks About our Special Offer
Straight talk from our CEO: hear about our 100% money-back guarantee and free migration offer for any Omniture client.
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Make Every Analytics Report Actionable
We use various kinds of reports to understand a customer’s behavior toward products, white papers, landing pages etc., and how they respond to marketing campaigns on different channels like SEM, email, display ads, affiliates and others. Single Channel Management (SCM) …
Hey, Those Are People on Your Site: Why Counting Clicks Doesn’t Work
Who decided that counting clicks is the only way to go if you want to know how your business is performing? And when did we, as consumers, readers, bloggers, and tweeters abdicate our rights to be viewed as people (individual …