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Smarter Commerce | August 21, 2014

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Monthly Archives: November 2009

Smartphones Light Up Holiday Shopping

November 25, 2009 |

These days it’s hard to turn around without seeing an ad for a new smartphone. After the iPhone kick-started the mobile web two years ago we’re finally seeing worthy competitors that are able to deliver a satisfying web experience on …

Using Google Ad SiteLinks with Coremetrics

November 16, 2009 | | 3 Comments

What’s Google Ad SiteLinks?

I’ve had a lot of clients ask me recently about Google Ad SiteLinks. Most of the questions I get are on tracking the SiteLinks traffic in Coremetrics Search, as well as how search managers can use …

Investigating a Drop in Conversion: A Quick How To

November 9, 2009 |

William Greene, Senior Business Analyst

Some of the hardest things for less experienced web analysts to investigate are often some of the most basic; questions such as “why did my conversion drop?” or “why did my bounce rate suddenly increase?” …

A Wizard for Web Analysts

November 5, 2009 |

Modern web analytics solutions can answer almost any question. But until recently, practitioners had been left to their own devices when it came to figuring out what series of questions to ask. So, each practitioner has had to reinvent “analysis” …