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Smarter Commerce | August 23, 2014

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Monthly Archives: December 2009

So, what’s a web analytics STRATEGY vs. a TACTIC?

December 27, 2009 |

Your boss may say: “In 2010 let’s be more strategic with our web analytics. Let’s not get lost in the tactics”

OK, so what’s a web analytics strategy vs. tactic then?

It’s the End of the World as we know it, and the future looks cool

December 14, 2009 |

I think REM got it right with this song, a description of a major change in the world. As a child of the 80′s and growing up in the 90′s I get the unique experience of growing up with the …

Implementation Success – Critical Success Factors

December 9, 2009 |

Often creating critical success factors for an implementation project is skipped all together or is a laundry list of functionality.  When this activity is given its proper importance it can transform a project.  Why, you may ask?  Because when an …

Don’t miss this webinar: Web analytics for driving your entire business (not just your website)

December 8, 2009 |

This Thursday, Angie Brown from Elsevier is presenting live in a webinar within the Web Analytics Association’s webcast series.  She is going to share some very clever examples of her web analytics work at the publishing giant.

I had …

Social Media Metrics to Fit Your (Secret) Business Goals

December 7, 2009 |

Social media are challenging and humbling. The discussion of how marketers should use them is often clouded by vague recommendations, niche anecdotes, and buzzword mania.

The confusion has also impacted marketing analysts. More than ever they are facing questions of …

The Personalization Gap

December 3, 2009 |

Online channels offer marketers the potential to finally communicate with customers and prospects in a truly <pick your well-worn, two decade-old buzzword: 1-to-1, dialog, right offer/person/time> manner. The flood of data individuals produce as they respond to online campaigns (or …

A Wizard for Paid Search (PPC) Optimization

December 2, 2009 |

This wizard is for any marketer looking to get more results from their search engine pay-per-click (PPC) campaigns (and who isn’t?).

It walks the analyst through a series of steps for increasing results, e.g. by eliminating wasted spending, identifying missed …