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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: February 2010
Online-marketing optimization is a team sport!
I have to say, I am growing increasingly annoyed with the silo’d nature of the discussion that seems to still be dominating our web analytics industry.
We have been so silo’d that, for example, even something as adjacent to web …
Feb 18th, Webcast on Top 5 Changes to Search Marketing in 2010
Search marketing optimization might appear like a single dimensional affair to an outsider, i.e. to optimize ranks for SEO, and to optimize bids for PPC.
What could be so hard about that?
But insiders know that search is quite a …
Recipes for Web Analysis – Podcast with Beyond Web Analytics
So much has been written about the little world of web analytics, that it is getting increasingly difficult to come up with useful new contributions.
But the Beyond Web Analytics trio, Adam Greco, James Dutton, and Rudi Shumpert, managed to …
Posted in Smarter Marketing
Tagged Adam Greco, Gary Angel, Greg Dowling, James Dutton, Jim Sterne, John Lovett, Josh Manion, Rudi Shumpert
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Fans, friends, and the sad Super Bowl ad
Last Sunday, I watched the New Orleans Saints win the Super Bowl. It was a terrific game – well deserved for a team and a city that have experienced so much grief. Of course, part of the national attention was …
The [Sad] Face of the New Marketer
It’s rare that I read a press release and think, “Wow—that’s sad.” But that was exactly my reaction Wednesday when I saw the results of our study, “The Face of the New Marketer,” which was conducted by Bloomberg …
Social media analytics: Your top-10 questions
The Social Media Analytics webinar I’ve had this week with the AMA was a great success, generating a lot of interesting questions (you can review the webinar recording here). As a follow up, I wanted to share ten key …
Opening the floodgates: What the need to measure social media says about us
Yesterday, Alli Libb of the American Marketing Association and I hosted a webinar on Social Media Analytics (recording available here). The meeting drew over 1,400 marketing professionals who not only listened to the presentation, but also participated in a …