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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: March 2010
Social media seeking clarity…
Everyone wants to be in social media. And I was being asked every day, what are you doing about social media in Unica’s marketing? To add some structure to our internal discussion, we adapted and developed this definition
“Social …
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Tracking Facebook ROI with Impression Attribution
Everyone has their favorite Facebook fan pages, for various reasons. John Deere–with over 154,000 fans–is a particular favorite of mine. Take a look at their photo pages and you can find about 2,600 photos of happy John Deere customers …
The Email Locker: 8 Years In The Spam Trenches | Part 1
Annalivia Ford recently joined Unica’s Email Operations team. She brings with her almost a decade of ISP experience. During the past 5-6 years, she’s been the voice of AOL, a beacon of hope to deliverability foot soldiers around the world, …
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Tagged Annalivia Ford, Anti-Spam, AOL, Deliverability, Email Best Practices, Email Deliverability, Interview
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Interview Series – Part 1: Special Guests Eric Peterson and John Lovett on Social Media Analytics
About a month ago our very own Boaz Ronkin wrote a blog post outlining the top 10 questions we at Coremetrics get on a regular basis regarding the topic of social media analytics. The post received A LOT of comments …
Facebook’s Kick-Ass: Restricted Worlds Collide
Let’s start with a confession: I went to the movies last night—and I went to see Hot Tub Time Machine! Yes, I admit it, I laughed till my belly ached, my eyes teared and my bladder wobbled on the …
A Smarter hub for Dublin
I had the opportunity to be involved with the launch of IBM’s new Smarter Cities Technology Centre in Dublin. Public and private sector are partnering together to make this a reality in Ireland.
IBM opens its first Smarter Cities Technology …
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Lycos Email Client Upgraded
Starting on March 23rd Lycos began to roll out a new email client. The new front end is powered by Zimbra, an open source collaboration suite.
The roll-out of the new email client is happening in stages and is …
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Tagged Deisgn Optimization, Email Clients, ISP Rendering Optimization, Lycos Mail
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Tagging iPhone application
With iPhone applications becoming more pervasive, many of you who have iPhone applications or who are planning to have one may have few questions about application event tracking. So I thought I’d take a moment to answer some of the …
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Coremetrics Client Summit: Top Five Reasons to Attend
Coremetrics Client Summit is around the corner (April 27-29, 2010, in Austin, Texas). Come hear our featured keynote speaker, Jeremy Gutsche, Founder of Trendhunter.com, talk about what’s hot (and what’s so last year), how to spot trends before your …
Gmail’s March Madness
The NCAA Tournament started last Thursday which means that sports fanatics all over the country are consuming massive quantities of $0.99 Doritos, developing calluses changing channels frantically and going cross-eyed staring at their brackets. What I didn’t count on was …
Video Alert: Macys.com Talks to BloombergTV’s “Market Pulse”
Want to know how Kent Anderson, president of Macys.com, thinks about delivering a multichannel experience to Macy’s customers? Or how Macys.com supports the overall brand experience? Watch this interview with Anderson and Monica Bertran, anchor of BloombergTV’s “Market Pulse.”
and…
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Tagged BloombergTV, Kent Anderson, Macy's, Macy's brand, macys.com, Market Pulse, Multichannel
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Peers and colleagues no more…
As my first post on this new blog, first an introduction. I am Paul McNulty, the CMO here at Unica. As the CMO I am constantly faced with the marketing realities of a B2B software company. But, I also have …
New Day, New Tech – Do Something Different, Do It Better
We’re all so focused on our day-to-day responsibilities that we can’t see the forest through the trees. I recently spent a few hours with a client who was consumed with analyzing her campaign results. Although the most recent campaigns performed …
Your search advertising hit a ceiling? Break away from the pure-play trap – part 2
In the previous post, I argued that paid search programs centered on standalone PPC management tools with loose ties to web analytics were likely to hit a ceiling. Because such tools focus on the search practitioner, as opposed to …
How Much Should Online Marketers Worry About Evolving Privacy Rules?
Part of the reason we love interactive marketing is its potential to be so relevant and personal as to rise above the noise and, dare we hope, actually be welcomed and appreciated by consumers. While interactive marketers today struggle with …
Images, Paths & Spam Filtering
At one time or other we’ve all asked that age old question what’s in a name? Well it’s not an old age any more, it’s the 21st century and the question to ask today is “what’s in a path?” In …
Video Alert! Talking Marketing Optimization with Bloomberg BusinessWeek
Our client, Shop Direct, recently sat down to talk to Bloomberg Businessweek about online marketing optimization. Enjoy!
…
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Multichannel Marketing – 2 years later: Direct is becoming highly digital, real-time, in- and outbound (part 2/3)
In part 1 of this series I summarized the crossroads at which digital marketing has arrived in 2010. In this part we will look at the surprising advances that direct marketing has made in the past two years.
The …
Don’t Do The Robo-DM
As my fever for the flavor of a tweet increases I’ve found new friends, colleagues and fans following me on twitter. Being a polite tweeter I’ve followed these folks back to make sure that I’m constantly flipping between my email …
Facebook and Seton Hall University: Crazy Like a Fox
Recently, I asked the question: “How do YOU use Facebook?” I got some interesting responses, including one from our client Rob Brosnan at Seton Hall University, who calls it “an important engagement and cultivation channel”—and says they have the …
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