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Smarter Commerce | August 22, 2014

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Monthly Archives: March 2010

Social media seeking clarity…

March 31, 2010 |

Everyone wants to be in social media. And I was being asked every day, what are you doing about social media in Unica’s marketing? To add some structure to our internal discussion, we adapted and developed this definition


Tracking Facebook ROI with Impression Attribution

March 30, 2010 |

Everyone has their favorite Facebook fan pages, for various reasons. John Deere–with over 154,000 fans–is a particular favorite of mine.  Take a look at their photo pages and you can find about 2,600 photos of happy John Deere customers …

The Email Locker: 8 Years In The Spam Trenches | Part 1

March 30, 2010 | | 9 Comments

Annalivia Ford recently joined Unica’s Email Operations team. She brings with her almost a decade of ISP experience. During the past 5-6 years, she’s been the voice of AOL, a beacon of hope to deliverability foot soldiers around the world, …

Interview Series – Part 1: Special Guests Eric Peterson and John Lovett on Social Media Analytics

March 29, 2010 |

About a month ago our very own Boaz Ronkin wrote a blog post outlining the top 10 questions we at Coremetrics get on a regular basis regarding the topic of social media analytics. The post received A LOT of comments

Facebook’s Kick-Ass: Restricted Worlds Collide

March 29, 2010 |

Let’s start with a confession: I went to the movies last night—and I went to see Hot Tub Time Machine! Yes, I admit it, I laughed till my belly ached, my eyes teared and my bladder wobbled on the …

A Smarter hub for Dublin

March 29, 2010 | | 6 Comments

I had the opportunity to be involved with the launch of IBM’s new Smarter Cities Technology Centre in Dublin.  Public and private sector are partnering together to make this a reality in Ireland.

IBM opens its first Smarter Cities Technology

Lycos Email Client Upgraded

March 25, 2010 | | 6 Comments

Starting on March 23rd Lycos began to roll out a new email client. The new front end is powered by Zimbra, an open source collaboration suite.

The roll-out of the new email client is happening in stages and is …

Tagging iPhone application

March 24, 2010 |

With iPhone applications becoming more pervasive, many of you who have iPhone applications or who are planning to have one may have few questions about application event tracking. So I thought I’d take a moment to answer some of the

Coremetrics Client Summit: Top Five Reasons to Attend

March 24, 2010 |

Coremetrics Client Summit is around the corner (April 27-29, 2010, in Austin, Texas).  Come hear our featured keynote speaker, Jeremy Gutsche, Founder of, talk about what’s hot (and what’s so last year), how to spot trends before your …

Gmail’s March Madness

March 24, 2010 | | One Comment


The NCAA Tournament started last Thursday which means that sports fanatics all over the country are consuming massive quantities of $0.99 Doritos, developing calluses changing channels frantically and going cross-eyed staring at their brackets. What I didn’t count on was …