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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: April 2010
The New Face of Facebook – What the Changes Mean for Marketers
At the F8 Conference last week, Facebook made several major announcements. More importantly these announcements have some big implications for marketers (and for consumers and their privacy). Here are some quick highlights:…
Real-Time Data, For Real-Time Marketers
The science of email Marketing is changing and evolving because of tectonic shifts taking place in the digital communication landscape. The surging popularity of social networking web sites and applications is creating a new sphere for consumers to engage with …
Delivery Delays for AOL.com
We’ve been monitoring what appears to be a deliverability delay at the ISP. Since about 7am PST/10am EST, mail bound for AOL has been delayed without any bounces sent back to the mailer. This scenario is generally indicative of a …
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Giving Your Customers What They Ask For
William Greene, Senior Business Analyst
Lately on this blog we have had a lot of excited discussion about the summit and forward thinking regarding social media. Behind the scenes though we are still working hard at bread and butter analytics …
Retailers Take Note: iPad, iPhone Already Dominate Mobile Shopping
I just finished reading Natalie Zmuda’s Advertising Age article, IPad Posed to Revolutionize Retail Industry. It’s a provocative piece with obvious implications for the entire retail industry, but also for the way in which people shop and spend their …
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Williams-Sonoma: Why Online Marketing Is Math and How Analytics Powers Profits
I had the pleasure of spending the evening with John Koryl, SVP, eCommerce Marketing & Analytics, Williams-Sonoma (and by the way, if you haven’t tried Williams-Sonoma’s amazing stuffed pancakes yet, do yourself a favor and order some today. They’re amazing …
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Tagged Analytics, John Koryl, Online Marketing, Williams-Sonoma
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Watch Joe Davis Keynote Live on April 28
We’re putting the finishing touches on Coremetrics Client Summit and the excitement is building! The agenda is packed with practical information that we think you’ll be able to use right away, along with a healthy dose of strategy and vision …
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Tagged coremetrics client summit, Joe Davis CEO, keynote, Webcast
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Benchmark Analysis – Avoiding Email Marketing’s Middle Path
Mr. Miyagi is chalk full of great advice when it comes to Email Marketing. Let’s contemplate this little gem: “Walk on road, hm? Walk left side, safe. Walk right side, safe. Walk middle, sooner or later get squish just …
Google Buzz – The 3 Implications for Marketers
The arrival of Google Buzz last month represents another twist in the already confusing social media landscape.
Personally, I don’t think Buzz will displace my existing hubs of social networking – Facebook for personal friends and LinkedIn for colleagues, and …
Twitter Analytics in Unica NetInsight
Today Unica announced the addition of innovative social media marketing capabilities for users of our online marketing solutions. Among these capabilities are Social Media Analytics for Unica’s web analytics solution, NetInsight. And one component of these capabilities is the integration …
Facebook Application and API Analytics in Unica NetInsight
Unica announced the addition of innovative social media marketing capabilities today. Among these capabilities are Social Media Analytics for Unica’s web analytics solution, NetInsight. Specifically, one of the components of the Solutions Pack released today encompasses analytics for Facebook …
Posted in Smarter Marketing
Tagged Analytics, Applications, Facebook, Metrics, Social Media
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Facebook Fan Page and Tab Analytics in Unica NetInsight
One of the most exciting developments in web marketing over the past twelve months has been that the website is now considered only one of multiple components of a company’s web presence. Among the many other web presences that companies …
Through The Mobile/Social Looking Glass
“Come, come, and sit you down; you shall not budge; You go not till I set you up a glass Where you may see the inmost part of you.” – Hamlet | Friday is a perfect day to start the …
Five Ways to Increase Returns from Search Marketing (SEM)
The team at Online Marketing with RSS Ray kindly invited me to present on BrightTALK yesterday on five ways to increase returns from SEM.
This was a welcome opportunity for me to detail my recommendations for how to optimize …
Monetizing Twitter: Promoted Tweets Make their Debut
Today Twitter announced its much ballyhooed plan for making money off its hockey stick-like growth and huge fan base. And guess what? Their plan revolves around advertising, which the Twitter team is calling “Promoted Tweets.” Read Mashable’s article on the …
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Need another Reason to Come to Client Summit? How About Facebook ROI?
Yesterday, Rob Brosnan (@brosnaro) from Seton Hall University and Boaz Ronkin (@boazronkin) published a very interesting post about how our fellow marketers are investing in Facebook. And perhaps more importantly, how they’re measuring their return on that investment.
Take …
Web Analytics Highlights and Semphonic ThinkTank at MIS 2010, May 16-19
Watch this short video to learn about the unique highlights that web analysts and managers can expect at MIS 2010. Don’t miss especially the Semphonic Think Tank workshops to be held on the Wednesday of the conference.
Is Gartner right? Is it difficult to measure CRM ROI and if so, does it matter?
In its recent report, CRM in 2020: The Gartner CRM Team’s Perspective, Gartner analysts discuss how many companies are measuring return on investment from their CRM systems. The general consensus is “not many”; in part because companies have difficulty …
Posted in Smarter Marketing
Tagged Citrix, CRM, eBay, Gartner, ING, Monster, SEM, U.S. Cellular
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