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Smarter Commerce | August 30, 2014

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Monthly Archives: April 2010

The New Face of Facebook – What the Changes Mean for Marketers

April 30, 2010 | | One Comment

At the F8 Conference last week, Facebook made several major announcements.  More importantly these announcements have some big implications for marketers (and for consumers and their privacy).  Here are some quick highlights: Read More

Real-Time Data, For Real-Time Marketers

April 28, 2010 |

The science of email Marketing is changing and evolving because of tectonic shifts taking place in the digital communication landscape.  The surging popularity of social networking web sites and applications is creating a new sphere for consumers to engage with …

Delivery Delays for

April 27, 2010 | | 3 Comments

We’ve been monitoring what appears to be a deliverability delay at the ISP. Since about 7am PST/10am EST, mail bound for AOL has been delayed without any bounces sent back to the mailer. This scenario is generally indicative of a …

Giving Your Customers What They Ask For

April 23, 2010 |

William Greene, Senior Business Analyst

Lately on this blog we have had a lot of excited discussion about the summit and forward thinking regarding social media. Behind the scenes though we are still working hard at bread and butter analytics …

Retailers Take Note: iPad, iPhone Already Dominate Mobile Shopping

April 23, 2010 |

I just finished reading Natalie Zmuda’s Advertising Age article, IPad Posed to Revolutionize Retail Industry. It’s a provocative piece with obvious implications for the entire retail industry, but also for the way in which people shop and spend their …

Williams-Sonoma: Why Online Marketing Is Math and How Analytics Powers Profits

April 22, 2010 |

I had the pleasure of spending the evening with John Koryl, SVP, eCommerce Marketing & Analytics, Williams-Sonoma (and by the way, if you haven’t tried Williams-Sonoma’s amazing stuffed pancakes yet, do yourself a favor and order some today. They’re amazing …

Watch Joe Davis Keynote Live on April 28

April 21, 2010 |

We’re putting the finishing touches on Coremetrics Client Summit and the excitement is building! The agenda is packed with practical information that we think you’ll be able to use right away, along with a healthy dose of strategy and vision …

Benchmark Analysis – Avoiding Email Marketing’s Middle Path

April 21, 2010 |

miyagiMr. Miyagi is chalk full of great advice when it comes to Email Marketing. Let’s contemplate this little gem: “Walk on road, hm? Walk left side, safe. Walk right side, safe. Walk middle, sooner or later get squish just

Google Buzz – The 3 Implications for Marketers

April 20, 2010 |

The arrival of Google Buzz last month represents another twist in the already confusing social media landscape.

Personally, I don’t think Buzz will displace my existing hubs of social networking – Facebook for personal friends and LinkedIn for colleagues, and …