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Smarter Commerce | April 25, 2014

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Monthly Archives: May 2010

Of Sites, Microsites and Referring Sites: Ensuring Data Accuracy (and Giving Direct Load Its Due)

May 28, 2010 |

To avoid having one of your sites/microsites (or promotional sites) listed as a referring site in your reports (and therefore wrecking the accuracy of your data), you will need to add the site in question to your Client URLs list. …

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Memorial Day 2010

May 27, 2010 |

Ahhh Memorial Day, the unofficial kickoff to summer: cookouts, beaches, blockbuster movie premiers…the gamut of fun and activity.

But in order to pass go and collect your figurative $200 in the Monopoly game of this most special of long holiday …

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AOL Disabling Inactive Email Accounts

May 26, 2010 |

We’ve heard reports from numerous ESP partners and clients that AOL has been sending back large volumes of bounces due to the deactivation of old and unused email accounts. Although the exact reasons for what constitutes an inactive email account …

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What’s Up Doc? The Prescription for Physician Marketing

May 26, 2010 |

Unica’s HQ is nestled is the high tech metropolis of Waltham Massachusetts, just outside of Boston along the 128 tech belt.  This means that most of us have a reasonable commute into work.  Thankfully Boston has decent radio programming between …

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Ad Testing, scheduling and more in Coremetrics Search 9

May 25, 2010 | | One Comment

Today, we launched Coremetrics Search 9, a major upgrade to our PPC management solution. We’re very excited with the new features, which our great clients have requested. Here are some of the new capabilities:

Ad A/B Testing

Search marketers battle …

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News You Can Use: How Humana uses Attribution to Drive a Healthy Marketing Mix

May 25, 2010 |

With interactive marketing budgets more than doubling from 2009 to 2014*, it’s more important than ever to spend each precious dollar in the channel that will generate the best return. So how do you know which channel that is?

Humana

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Comcast Delivery Delays

May 21, 2010 | | 4 Comments

We’ve heard from end mailers and from top-tier email service providers who are experiencing large queues attempting to deliver email to Comcast, one of the leading cable providers in North America. More than 5 separate email service providers have reported …

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Relentless Obsession – It’s a Good Thing!

May 19, 2010 |

If you were at our Client Summit last month, you may have heard Jeremy Gutsche of TrendHunter advise: “Relentlessly obsess about your customer.” At Coremetrics, the word “relentless” has special meaning. We use it to describe our philosophy about the …

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On the Move – Unica Goes Mobile with Mobile Messenger

May 18, 2010 |

Greetings from the sunshine state.  Unica and hundreds of our customers are here for our annual user conference – the Marketing Innovation Summit (or MIS).  If you’re not here, you can follow the chatter on twitter (#unicamis).  If …

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What I Learned From Nigerian Spammers

May 17, 2010 |

Unica’s Marking Innovation Summit 2010 kicked off with a big bang today complete with a band, comedian and all the fanfare associated with a premier marketing event. We walked into the conference hall to the sounds of Kool & The …

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