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Monthly Archives: May 2010
Of Sites, Microsites and Referring Sites: Ensuring Data Accuracy (and Giving Direct Load Its Due)
To avoid having one of your sites/microsites (or promotional sites) listed as a referring site in your reports (and therefore wrecking the accuracy of your data), you will need to add the site in question to your Client URLs list. …
Posted in Smarter Marketing
Tagged client URLs list, direct load, microsites, referring sites
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Memorial Day 2010
Ahhh Memorial Day, the unofficial kickoff to summer: cookouts, beaches, blockbuster movie premiers…the gamut of fun and activity.
But in order to pass go and collect your figurative $200 in the Monopoly game of this most special of long holiday …
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AOL Disabling Inactive Email Accounts
We’ve heard reports from numerous ESP partners and clients that AOL has been sending back large volumes of bounces due to the deactivation of old and unused email accounts. Although the exact reasons for what constitutes an inactive email account …
What’s Up Doc? The Prescription for Physician Marketing
Unica’s HQ is nestled is the high tech metropolis of Waltham Massachusetts, just outside of Boston along the 128 tech belt. This means that most of us have a reasonable commute into work. Thankfully Boston has decent radio programming between …
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Ad Testing, scheduling and more in Coremetrics Search 9
Today, we launched Coremetrics Search 9, a major upgrade to our PPC management solution. We’re very excited with the new features, which our great clients have requested. Here are some of the new capabilities:
Ad A/B Testing
Search marketers battle …
News You Can Use: How Humana uses Attribution to Drive a Healthy Marketing Mix
With interactive marketing budgets more than doubling from 2009 to 2014*, it’s more important than ever to spend each precious dollar in the channel that will generate the best return. So how do you know which channel that is?
Comcast Delivery Delays
We’ve heard from end mailers and from top-tier email service providers who are experiencing large queues attempting to deliver email to Comcast, one of the leading cable providers in North America. More than 5 separate email service providers have reported …
Posted in Smarter Marketing
Tagged Comcast, Deliverability, Email Deliverability, ISP Deliverability
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Relentless Obsession – It’s a Good Thing!
If you were at our Client Summit last month, you may have heard Jeremy Gutsche of TrendHunter advise: “Relentlessly obsess about your customer.” At Coremetrics, the word “relentless” has special meaning. We use it to describe our philosophy about the …
On the Move – Unica Goes Mobile with Mobile Messenger
Greetings from the sunshine state. Unica and hundreds of our customers are here for our annual user conference – the Marketing Innovation Summit (or MIS). If you’re not here, you can follow the chatter on twitter (#unicamis). If …
What I Learned From Nigerian Spammers
Unica’s Marking Innovation Summit 2010 kicked off with a big bang today complete with a band, comedian and all the fanfare associated with a premier marketing event. We walked into the conference hall to the sounds of Kool & The …
Will Privacy Concerns Scare off Marketers from Using Facebook?
In my last post, I discussed the recent changes to Facebook and what they mean for marketers. At the end of that article, I noted that marketers should proceed with caution and to keep tabs on how consumers reacted. Since …
Can You Overdose on Data? My Talk With Gavin Dunaway, ADOTAS
I recently had the opportunity to have lunch with Gavin Dunaway, senior editor at ADOTAS. Besides really enjoying meeting Gavin in person for the first time (and REALLY enjoying a delicious hot pastrami sandwich from Specialty’s), I …
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Congrats to Coremetrics’ Service and Support Team
Every once in a while, a guy’s just got to crow a little bit. Today is one of those occasions.
Our Services and Support team was named a finalist for the second year in a row by the Technology Services …
Full Metal Email – Confessions of an ‘Anti-Spam Zealot’
We know that spammers are the enemies of all legitimate marketers—the fear spread by malware, fraud and spoofing have made our jobs increasingly more complicated and difficult. But if we think we have it tough then the ISPs are fighting …
Posted in Uncategorized
Tagged Anti-Spam, Deliverability, Email Deliverability, ISP Deliverability, Postmaster, Yahoo!
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MIS 2010 – Game On!
It’s been an absolute whirlwind at Unica the past couple of quarters—from strategic new acquisitions in email deliverability and search marketing to new product developments (social capes and more) to our annual customer event, MIS, which finally commences next week …
5 Remarkable Multichannel Analytics Sessions Last Week at eMetrics
Like most vendors at the eMetrics marketing optimization conference this year, I only had a chance to attend very few of the sessions. But each of the ones I did attend was awesome.
Even more awesome than I remember from …
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Deliverability Stormtrooper Wanted!
The last week has been an exciting one filled with travel, a speaking engagement, meeting new people and a few I’ve never met face to face and a spate of calls from recruiters seeking Deliverability Stormtroopers. Suddenly I feel …
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Tagged Bat Phone, Best Practices, Deliverability, Email Best Practices, Email Deliverability, Storm Troopers
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Segments versus Filters: The Devil’s in the Details
Analysts that man the Best Practices ticket queue see many questions come in regarding Coremetrics Explore™ segments and filters. What are they? When should I use them? What will my report look like when one vs. the other is applied? …
Client Summit: What You Know About Abs Can Boost Your Business
“Nobody has the answers.” This is how Sean Nolan of Rodale started his talk this morning to Coremetrics Client Summit attendees. Sounds typical from a media company amid an industry trying to figure out its online business model as print …
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Tagged coremetrics client summit, Men's Health, Prevention, Rodale, Runner's World, Sean Nolan, Web Analytics, Women's Health
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