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Smarter Commerce | August 28, 2014

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Monthly Archives: June 2010

Best Practices for Building Brand Experience Via Social Channels

June 30, 2010 | | One Comment

I was walking through Barnes & Noble last weekend when I saw The Social Media Bible and it got me thinking, why have marketers transformed “social media” into a complicated tool that brands continually misuse and fail to integrate successfully …

The State of Marketing Industry – Creating a Solid Foundation

June 28, 2010 |

As CSO at a marketing optimization organization, I have first-hand experience with how overwhelming it can be to determine the best way to allocate marketing spend to drive traffic to a company’s site and increase conversion rates. Do you …

Eyjafjallajokull, 16 characters of mayhem!

June 28, 2010 | | 2 Comments

I was in the UK last week for a PR summit, which was originally planned for April (postponed due to Eyjafjallajokull, or as I like to call it, E-kull, since I cannot correctly pronounce Eyjafjallajokull)

There were very few surprises …

Geeks vs Nerds – Or – A Good Analyst is Hard to Find

June 28, 2010 |

At the end of a long day during Unica’s marketing conference in 2008 one of our customers and I were discussing whether it is better to be a nerd or a geek.

Tough question it seemed.

But luckily, in Sept. …

Where is the beacon?

June 28, 2010 |

In the hustle and bustle of a business day, sometimes the task of optimizing your web site recommendations may get put on the back burner.  Maybe you don’t know where to start.  Coremetrics can shed a powerful light on the

All About Import

June 28, 2010 |

At Coremetrics, we offer our clients the option to import various files within the application using the Import module. You can access the Import module via the top navigation or directly via


So, what kinds of files can you

Confessions of a Twitter Skeptic: A Success Story in My Own Backyard

June 22, 2010 |

Don’t tell anyone, but I don’t tweet, only joined Facebook a few short months ago, and my phone isn’t smart.  These are strange statements for a guy who works in Hi-Tech marketing, lives in the Boston area, and went to …

Let the Advertising Games Begin!

June 18, 2010 |

One of the hottest ideas in Search Engine Marketing today is the ability to do A/B split testing of your ads.  We’ve been hearing a lot from Coremetrics clients who are very excited about the new Coremetrics Search™ 9 ad …

Farewell to Coremetrics and Web Analytics as you knew it

June 15, 2010 | | 11 Comments

For sale

Congratulations to our colleagues at Coremetrics who have been such an important part of the web analytics industry for the past decade.

Web analytics are a critical component of something bigger

In 2006, Unica’s acquisition of a web analytics vendor …

News You Can Use: Virgin Atlantic Airways Flies through Implementation

June 10, 2010 |

Virgin Atlantic Airways had the same problem that we hear from prospective customers all the time: “We have all the data we need, but it’s not actionable.” The amount of analysis required to actually drive decisions made Virgin Atlantic’s analytics …