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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: June 2010
Best Practices for Building Brand Experience Via Social Channels
I was walking through Barnes & Noble last weekend when I saw The Social Media Bible and it got me thinking, why have marketers transformed “social media” into a complicated tool that brands continually misuse and fail to integrate successfully …
Posted in Smarter Marketing
Tagged Social Media, social media best practices, social media bible
1 Comment
The State of Marketing Industry – Creating a Solid Foundation
As CSO at a marketing optimization organization, I have first-hand experience with how overwhelming it can be to determine the best way to allocate marketing spend to drive traffic to a company’s site and increase conversion rates. Do you …
Eyjafjallajokull, 16 characters of mayhem!
I was in the UK last week for a PR summit, which was originally planned for April (postponed due to Eyjafjallajokull, or as I like to call it, E-kull, since I cannot correctly pronounce Eyjafjallajokull)
There were very few surprises …
Geeks vs Nerds – Or – A Good Analyst is Hard to Find
At the end of a long day during Unica’s marketing conference in 2008 one of our customers and I were discussing whether it is better to be a nerd or a geek.
Tough question it seemed.
But luckily, in Sept. …
Posted in Smarter Marketing
Tagged Leveraging Web Analytics, Multichannel Metrics, Online Marketing
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Where is the beacon?
In the hustle and bustle of a business day, sometimes the task of optimizing your web site recommendations may get put on the back burner. Maybe you don’t know where to start. Coremetrics can shed a powerful light …
All About Import
At Coremetrics, we offer our clients the option to import various files within the application using the Import module. You can access the Import module via the top navigation or directly via import.coremetrics.com.
So, what kinds of files can …
Confessions of a Twitter Skeptic: A Success Story in My Own Backyard
Don’t tell anyone, but I don’t tweet, only joined Facebook a few short months ago, and my phone isn’t smart. These are strange statements for a guy who works in Hi-Tech marketing, lives in the Boston area, and went to …
Let the Advertising Games Begin!
One of the hottest ideas in Search Engine Marketing today is the ability to do A/B split testing of your ads. We’ve been hearing a lot from Coremetrics clients who are very excited about the new Coremetrics Search™ 9 ad …
Posted in Uncategorized
Tagged A/B testing, click through rate, conversion, coremetrics search, CTR
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Farewell to Coremetrics and Web Analytics as you knew it
Congratulations to our colleagues at Coremetrics who have been such an important part of the web analytics industry for the past decade.
Web analytics are a critical component of something bigger
In 2006, Unica’s acquisition of a web analytics vendor …
Posted in Smarter Marketing
11 Comments
News You Can Use: Virgin Atlantic Airways Flies through Implementation
Virgin Atlantic Airways had the same problem that we hear from prospective customers all the time: “We have all the data we need, but it’s not actionable.” The amount of analysis required to actually drive decisions made Virgin Atlantic’s analytics …
Lost Phones, Lost Opportunities
This week I’m attending the MAAWG conference in beautiful and historic Barcelona. Outside of the phenomenal food, architecture and lively nightlife there’s a great assortment of really bright individuals all dedicated to the abolishment of spam. No event is without …
Posted in Uncategorized
Tagged Email Marketing, iphones, mobile email, mobile email marketing, social networks, Web Analytics
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Successful Segmentation
A wise colleague of mine once said that “analytics without segmentation is dangerous”. And it’s true. Without segmentation, analysts must make multiple assumptions in order to make use of the data at hand. How many assumptions are you making during …
High Performance Advertising
It is very important to be able to watch the performance of ad campaigns that have special importance to your company. New ad launches are a perfect example of this. Using Explore, you can create ad hoc reports that allow …
Thursday, June 10th: Radian6 and Unica Web Seminar on Social Media Analytics
The title of this Thursday’s joint webcast with Radian6 might as well have been: “Bringing order to the wild west of social media through analytics”. Or “The sherriffs are riding into social media marketing high noon”.
All kidding aside, neither …
New Coremetrics Study: How marketers are leveraging new strategies and tactics in search advertising
Last week, Chris Martiniak and I had the pleasure of hosting a search advertising webinar. (Access the recording of the webinar here).
The event was a great success with a good mix of close to 400 search practitioners and …
You will become inseparable…
In a digital world where almost everything can be tracked, you always have plenty of data to deal with. However, the issue you often run into is “where should I start my analysis?”
Customer service is central to Coremetrics and …
HTML Email Design – The Yahoo! Paragraph Tag Conundrum
Unica’s Marketing Innovation Summit was a rousing success! Three days of panels, presentations, demos, awards and networking translated into more educated customers, partners and naturally Unicans. I wanted to share one of my post-mortem learnings on the blog that resulted …