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Smarter Commerce | September 2, 2014

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Monthly Archives: August 2010

IBM Reaches Agreement to Acquire Unica

August 13, 2010 | | One Comment

Today, I am pleased to announce that we’ve just signed a definitive agreement to be acquired by IBM. I believe this new relationship is great news for Unica’s customers, partners, employees, and shareholders, as well as for IBM.

When we …

How to Build the Business Case for Behavioral Targeting?

August 6, 2010 |

It is often said that building (or proving) the business case for (site-side) behavioral targeting has been a lot harder than justifying an investment in more straightforward site optimization techniques such as A/B testing.

As a result, you can read …

I’ve got the whole web analytics world…in my hands.

August 3, 2010 |

This week, we’re pleased to welcome Manoj Jasra to the Marketing Speakeasy. Manoj is an online strategist and noted blogger; you can check him out at Web Analytics World. Additionally, Manoj recently developed a cool eBook titled “…

Since when does SEM no longer include SEO???

August 2, 2010 | | One Comment

It used to be that SEM was the umbrella term for paid and organic search. Articles on search would begin with a sentence such as “Search engine marketing (SEM) comes in two types: paid (PPC) and organic (SEO).”. I used …