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Smarter Commerce | August 22, 2014

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Monthly Archives: October 2010

Sears, IBM, Marketing and more!

October 27, 2010 | | One Comment

Like any big, memorable event (the Olympics, my birthday, etc), DMA 2010 is gone but not forgotten: check out the following video from the conference in which retail giant Sears shares some insight into overcoming marketing challenges with Unica’s marketing …

How Soon is Now?

October 27, 2010 |

Crooner Morrissey doesn’t necessarily evoke thoughts of joyous holiday shopping…but he sure can belt out a timeless tune.

And speaking of holiday shopping, I was driving to work and noticed among the countless carved pumpkins sitting next to front doors …

The best marketing minds will be in London this February. Will you?

October 26, 2010 |

Shakespeare’s famous and often-quoted Sonnet 116 says, “Let me not to the marriage of true minds admit impediments”. But what does Shakespeare have to do with online marketing and analytics, you might be thinking? A lot actually!

In fact, …

Interactive Marketing: A survey course in TV

October 18, 2010 |

My esteemed colleague Dan Ring recently wrote  a blog post entitled “A Mad Men Rant.” It’s true, you can choose any serial and link it through crafty metaphor to marketing and unless done right, you might leave your …

Avoid the Shock! Making the Most of Product Recommendations

October 18, 2010 |

A 10-quart slow cooker is recommended to be sold with a live cat trap. A bra recommended to be sold with a blender.

What’s the story with these shocking product recommendations?  These unusual recommendations are real examples of incomplete recommendations …

Don’t Gamble With Your Online Advertising Returns (or a Fool and His Ad Money Are Soon Parted)

October 18, 2010 |

Before web analytic tools came along, marketing reminded me of gambling. Sometimes you’d get lucky and hit the jackpot with a campaign; other times you’d lose a healthy amount of money because you’d over invested in your campaign right from …

A Maturity Model for Digital Marketing Strategy

October 17, 2010 | | One Comment

ladderIn order to bring the digital-marketing strategy framework from this Friday’s post alive, it makes sense to pair it up with a maturity model. 

What’s a maturity model?

Maturity models are a roadmap for marketers. You find your company’s “You …

Seeking a Strategic Framework for Digital Marketing

October 15, 2010 |

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At the new DigitalMarketingOne (a community site for digital marketers), our Founders Council is exploring strategic frameworks for digital marketing.

Marketing does so many things though and does them so differently at different companies. How do we put all that …

A Mad Men Rant!

October 7, 2010 |

If I read one more blog post from a marketer or PR flack that references Mad Men, I might vomit (seriously, I’ve already come close on one occasion, although that could’ve been the bad shrimp). I’m sick and tired of …

Cablevision’s New Webmail Client

October 7, 2010 |

Cablevision has begun the roll out of a brand new web email client for their subscribers. The new webmail client has a few significant differences from the previous email client. Amongst the new improvements is a preview pane previously non-existent …