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Monthly Archives: December 2010
2010: what a year!
I’m sitting at my desk, enjoying some delicious egg nog (given to me by colleague and noted blogger, Jay Henderson) while listening to Jimmy Durante sing Frosty the Snowman as snow falls lightly outside. What better place than here; what …
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Put aside department differences for better database marketing
Knowing how to leverage the enormous amount of data generated by our modern-day marketing ecosystem is a difficult but necessary task. We have a plethora of new behavioral data points and metrics that need to be considered. Here’s just a …
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Black Friday / Cyber Monday Postmortem Analysis
Just days after Cyber Monday and only a few weeks until Christmas, online retailers already have reason for celebration. As we close the door on the Black Friday/Cyber Monday bonanza, neither disappointed. According to Coremetrics, sales were up an …