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Smarter Commerce | August 30, 2014

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Monthly Archives: February 2011 Bulk Foldering 90% of Inbound Mail

February 24, 2011 | | 2 Comments

We all know that we don’t live in a perfect world and that not every solution is elegant. One recent example we’ve run across is the mass bulk folder placement for mail bound for the domain. We at Pivotal …

Giving Customers What They Want

February 23, 2011 |

You know that old philosophical question, “if a tree falls in a forest and there’s no one there to hear it, does it make a sound?” I often think about that when a marketer tells me that he’d really, really …

Three Ways Drives Off-the-Charts ROI through Personalization

February 4, 2011 |

If you’re from North America, the name may not ring a bell. But they’re only the largest online retailer in The Netherlands, and one of the truly innovative marketing companies on the planet.

What makes so special? Simply …

How Retargeting Can Transform Marketing

February 3, 2011 |

How many times have you been browsing for something you wanted to buy online? Your desired purchase doesn’t really matter: maybe it was a new pair of shoes, or those skis you’ve been dying for, or the new game your …