Monthly Archives: February 2011

Mail.com Bulk Foldering 90% of Inbound Mail

Posted on February 24, 2011 by Len Shneyder

We all know that we don’t live in a perfect world and that not every solution is elegant. One recent example we’ve run across is the mass bulk folder placement for mail bound for the mail.com domain. We at Pivotal …

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Giving Customers What They Want

Posted on February 23, 2011 by John Squire

You know that old philosophical question, “if a tree falls in a forest and there’s no one there to hear it, does it make a sound?” I often think about that when a marketer tells me that he’d really, really …

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Three Ways wehkamp.nl Drives Off-the-Charts ROI through Personalization

Posted on February 4, 2011 by Susan Barnett

If you’re from North America, the name wehkamp.nl may not ring a bell. But they’re only the largest online retailer in The Netherlands, and one of the truly innovative marketing companies on the planet.

What makes wehkamp.nl so special? Simply …

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How Retargeting Can Transform Marketing

Posted on February 3, 2011 by John Squire

How many times have you been browsing for something you wanted to buy online? Your desired purchase doesn’t really matter: maybe it was a new pair of shoes, or those skis you’ve been dying for, or the new game your …

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