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Smarter Commerce | July 29, 2014

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Monthly Archives: April 2011

On Your Mark(s) to MIS with First Tennessee

April 29, 2011 |

As 80s hair band Europe once crooned, it’s the final countdown. With the Marketing Innovation Summit mere days away, we’re putting the final touches on our eagerly anticipated event…and speaking of eagerly anticipated,
we’re pleased to be joined by Dan …

Email, Mobile & Social Benchmarks for Q1 2011

April 28, 2011 |

Now that we’ve officially closed the books on the the first quarter of 2011 we can look back, in that 20-20 hindsight kind of way, and measure the world retrospectively. We’re very pleased to present our findings across Email, Mobile …

Ready, Set, Go!

April 8, 2011 |

We’re busy getting ready for next month’s Marketing Innovation Summit (MIS), which I like to think of as a “must-attend” event for marketers…and speaking of marketers, I recently had the distinct pleasure of conducting a nice lil’ Q&A with a …

The Sunsetting of IBM SurfAid Analytics

April 7, 2011 |

Many of you who have followed the evolution of Coremetrics will remember that in 2006, we acquired IBM’s SurfAid Analytics Business. Then last year, IBM acquired not only Coremetrics, but Unica as well. Fast forward to 2011 and we’re focused …

Charting a Course for the Future of Marketing at MIS 2011

April 4, 2011 |

Next month (May 2-5), Unica’s user conference comes to Boston.  MIS 2011 is shaping up to be an exciting event with great content, industry experts, and of course a terrific roster of Unica customers.

This year, I’m hosting a new …

The Continuing Saga of Mail.com

April 4, 2011 |

The transition of Mail.com from AOL to United Internet continues to be problematic. We’ve heard from end users now about an alarming trend that negatively affects email marketers. It appears that Mail.com is issuing a hard bounce for valid