Monthly Archives: May 2011

Biopsy Of A Memorial Day Promotion Offer

Posted on May 27, 2011 by Len Shneyder

We’re on the threshold of a long weekend and I’m sure you’re about to check out, if you’re on the east coast that probably happened several hours ago. However if you’re still at your desk, nose to the grind-stone, considering …

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The State of Marketing? Survey Says…

Posted on May 27, 2011 by Jay Henderson

Things here at Unica are busy.  We are now officially part of IBM, we’ve rolled out the 8.5 version of our enterprise product line, and we just put the wraps on a very successful user conference.  I’d be remise if …

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M.Tech 2011…mmm, mmm, good marketing!

Posted on May 25, 2011 by Dan Ring

This just in: A rapid convergence of enterprise-wide marketing trends and technologies has changed the landscape for today’s marketing leaders, bringing about an enormous transformation.  In order to navigate this evolving terrain, companies must juggle myriad forces–from channel integration and …

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MIS Reflections From The C-Suite

Posted on May 5, 2011 by Len Shneyder

The 2011 Marketing Innovation Summit is winding down to a close and like a summer spent by the shores of lake Wobegone; we’re all feeling a little blue knowing we will soon part paths with our new BFFs. Some, like …

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Gems From Unica’s Marketing Innovation Summit Keynotes

Posted on May 3, 2011 by Len Shneyder

In case you missed this morning’s keynotes or aren’t here to participate in the spectacular mix of marketers and industry experts, here’s a recap of this morning’s gems as they exploded into the twitterverse at cosmic speeds. The track sessions …

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