-
Smarter Commerce Blogs
Article Archive
Most Commented Posts
Recent Posts
Tags
Analytics (60) B2B (24) CIO (17) Craig Hayman (20) customer experience (19) e-commerce (20) Email Deliverability (18) Email Marketing (29) Facebook (16) generation C (27) ibm (24) Madrid Summit (17) marketing (46) Mobile (17) mobile-commerce (29) Mobile Marketing (16) Procurement (20) Real-life Challenges of a High-Tech CMO (40) retail (44) Smarter Commerce Global Summit (42) Smarter Commerce Global Summit Orlando (54) Smarter Marketing (34) Social Media (71) supply chain (39) Ted Rubin (23) Todd Watson (17) Twitter (18) Webcast (19)-
- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: July 2011
Making File Transfer Smarter – Turn to the Cloud!
Today’s digitally transformed consumer has near total control over business. With this power shift, companies are losing control over their partner relationships. With compressed margins and so much data being shared at lightning speeds, companies are finding they need to …
Gmail, “via”, and eMessage?
We have been seeing a lot of discussion among senders about the new Gmail feature that people are referring to as “via“. This is Google’s way of notifying its users that the mail they are reading was not …
Smarter Commerce: The Path to Redefining Customer Experience
Posted by John Stelzer
For retailers, tomorrow’s commerce winners will deliver a Smarter Commerce experience – one that takes customer-centricity to a new level – creating the ultimate in cross-channel brand intimacy.
Smarter Commerce is all about redefining the customer/brand …
2011 Holiday Readiness (Part 2) – Be real…
Last time, we discussed where to start in terms of a social and mobile strategy for the holidays. Now, let’s take it a step further and talk about real life examples.
Typically visitors to a mobile site or visitors to …
Posted in Smarter Marketing
Leave a comment
2011 Holiday Readiness (Part 2) – Be real. . .
Last time, we discussed where to start in terms of a social and mobile strategy for the holidays. Now, let’s take it a step further and talk about real life examples.
Typically visitors to a mobile site or …
Posted in Uncategorized
Leave a comment
Three Great “Coming-Togethers” with the new IBM Digital Marketing Optimization Suite
Exciting news for our IBM Unica NetInsight OnDemand customers and really all marketers: IBM today announced the new IBM Digital Marketing Optimization Suite which accomplishes three great “coming-togethers”. Namely, the following:
1. Combines the Best of IBM Coremetrics and IBM …
Posted in Smarter Marketing
Leave a comment
2011 Holiday Readiness (Part 1) – You must be this tall for the ride. . .
The economic roller coaster still seems to be in full effect, but the 2010 holiday season provided some hope for online retailers and the recently released IBM Coremetrics 4th Annual North America Online Retail Holiday Readiness Report shared even more …
Posted in Uncategorized
Leave a comment
2011 Holiday Readiness (Part 1) – You must be this tall for the ride. . .
The economic roller coaster still seems to be in full effect, but the 2010 holiday season provided some hope for online retailers and the recently released IBM Coremetrics 4th Annual North America Online Retail Holiday Readiness Report shared even more …
Posted in Smarter Marketing
Leave a comment