Monthly Archives: August 2011

2011 Holiday Readiness (Part 3) – A different picture emerges for the UK. . .

Posted on August 30, 2011 by Product Marketing Team

IBM recently published an online retail readiness report for the UK similar to the one for the US. While there is just as big of a push at the end of the year with big promotional days like Mega Monday (Cyber Monday in …

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e-Commerce Strategies: When B2B and B2C Collide

Posted on August 29, 2011 by Smarter Commerce

This just in… B2B buyers are demanding rich online experiences, more real-time information, the ability to share knowledge with fellow buyers and the chance to make faster decisions.  This new playing field has many businesses looking to toss aside their …

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When It’s Time to “Hit The Books” Cengage Uses Smarter Commerce to Turn Digital Texts Into the Best Target

Posted on August 25, 2011 by Smarter Commerce

Year after year, college students are aghast at the paltry price they are offered when they go to sell back their books at the end of a quarter or semester. Cengage Learning uses IBM Smarter Commerce to present a pleasant …

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Is your m-Commerce Strategy Ready for the Empowered Consumer?

Posted on August 18, 2011 by Smarter Commerce

m-commerceToday’s empowered consumer is using web-enabled mobile phones to drive new levels of interaction with retailers. In this new mobile world, consumers want freedom, specifically the freedom to shop when and where they choose while receiving a consistent, relevant and …

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Don’t be that guy! Falling for this one could be embarassing!

Posted on August 15, 2011 by Annalivia Ford

I’ve been doing this job for a long time, and even so sometimes I get a scam mail that makes me hesitate for a moment. I got one of those this morning, addressed to an Operations catch-all address. The subject …

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Get her to the church on time … with everything she needs, simply, quickly and affordably

Posted on August 10, 2011 by Smarter Commerce

Summer means wedding planning, and any soon-to-be bride knows this is no small task. David’s Bridal knows it too. A leading e-Commerce retailer specializing in online marketing and sales of “everything wedding” – from dresses to invitations to those all-important …

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