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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: September 2011
What’s on the Mind of the CPO
We are always interested in what is top-of-mind mind for the CPO. Of course, the economic environment, market conditions and challenges are constantly shifting – and part of our mission is to keep ahead of the curve on these environmental …
Posted in Procurement
Tagged CPO, globalization, procurement best practices, Supplier Risk Management
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The First Annual IBM Smarter Commerce Global Summit
Many IBM clients, partners and employees are gathering this week in San Diego for our first Smarter Commerce Global Summit. Smarter Commerce is about finding smarter business processes related to the buying of goods and services, the selling of …
Posted in Commerce
Tagged buy, market, sell, Service, Smarter Commerce, Smarter Commerce Global Summit
6 Comments
Rosetta Advances Smarter Commerce Agenda with Platinum Sponsorship of Global Summit
Rosetta, the largest independent interactive agency in the U.S., is the platinum sponsor of the Smarter Commerce Global Summit, to be held in San Diego on September 19-21. We spoke with Brian Lucotch, Rosetta’s Chief Technology Officer, to get …
Posted in Commerce
Tagged Business partner sponsor, e-commerce, Smarter Commerce Global Summit, Smarter Marketing
34 Comments
Smarter Commerce Makes Switching Channels a Cinch for J.J. Keller… No Remote Required
Realizing that the empowered consumer wields more control than ever before, J.J. Keller has implemented IBM’s customer-centered Smarter Commerce approach to deliver against the same service-level expectations that customers have in the B2B world that they have in the B2C …
Posted in Commerce
Tagged B2B, customer experience, e-co, e-commerce, Smarter Commerce Global Summit
6 Comments
Bridge Solutions Spans the Gap Between Clients and their Customer Needs
Bridge Solutions, a boutique consulting firm, is a premier sponsor of the second annual Smarter Commerce Global Summit, to be held in San Diego on September 19-21. We spoke with Director of Services at Bridge Solutions, Doug Brochu, to …
2011 Holiday Readiness (Part 3) – A different picture emerges for the UK…
IBM recently published an online retail readiness report for the UK, similar to the one for North America. While there is just as big of a push at the end of the year with big promotional days like Mega …
Posted in Smarter Marketing
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