Monthly Archives: September 2011
We are always interested in what is top-of-mind mind for the CPO. Of course, the economic environment, market conditions and challenges are constantly shifting – and part of our mission is to keep ahead of the curve on these environmental …
Many IBM clients, partners and employees are gathering this week in San Diego for our first Smarter Commerce Global Summit. Smarter Commerce is about finding smarter business processes related to the buying of goods and services, the selling of those goods and services, the marketing that occurs before they are sold, and the servicing of the customers after they’ve purchased them – the “buy, market, sell, service” cycle of commerce. When IBM started looking at this two years ago, we saw an amazing amount of inefficiences in these processes with disparate and siloed systems that required a lot of manual labor to connect them. We decided to fix it.
Rosetta, the largest independent interactive agency in the U.S., is the platinum sponsor of the Smarter Commerce Global Summit, to be held in San Diego on September 19-21. We spoke with Brian Lucotch, Rosetta’s Chief Technology Officer, to get more details on their Smarter Commerce story, their work with IBM and what they’ll bring to attendees at this year’s summit.
What are some of the highlights of your work with IBM? How do your solutions help clients embrace Smarter Commerce?
Rosetta has been at the forefront of the Smarter Commerce initiative by architecting and implementing next-generation, multi-channel customer engagement platforms and programs. We work with clients across key verticals such as healthcare, consumer package goods and retail, financial services, travel and hospitality and entertainment. More than two years ago, we established the Rosetta Engagement Solution Taxonomy which outlines the core technical capability enablers of cross-channel experience delivery and maps directly to the current Smarter Commerce portfolio. This framework allows us to accelerate the adoption and extension of Smarter Commerce to our customers.
Realizing that the empowered consumer wields more control than ever before, J.J. Keller has implemented IBM’s customer-centered Smarter Commerce approach to deliver against the same service-level expectations that customers have in the B2B world that they have in the B2C world. When large corporate customers log in to J.J. Keller’s Website to deal with their government regulatory issues, the site knows them and their history well enough to create a personalized experience. “They’ve got their own custom promotions; they’ve got their own branding; they’ve got their own products and their own pricing … so the site really evolves for those larger corporate clients when they log in,” says Adrienne Hartman, manager of the eCommerce Business for J.J. Keller.
Bridge Solutions, a boutique consulting firm, is a premier sponsor of the second annual Smarter Commerce Global Summit, to be held in San Diego on September 19-21. We spoke with Director of Services at Bridge Solutions, Doug Brochu, to get their story on what Smarter Commerce means to them and what they’ll bring to attendees.
What does Smarter Commerce mean to Bridge Solutions?
To us, Smarter Commerce is a key strategy for companies looking to better serve their customers by responding to all their needs throughout the entire commerce relationship. We have the same goal for our customers. We assist companies in implementing IBM Sterling solutions to help them optimize their buying activities, such as sourcing, the control and procurement of goods and materials, and their commerce processes for sales and fulfillment of products and service across all channels.
IBM recently published an online retail readiness report for the UK, similar to the one for North America. While there is just as big of a push at the end of the year with big promotional days like Mega …