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Smarter Commerce | April 23, 2014

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Monthly Archives: October 2011

Insights from a global study on Supply Chain Management

October 24, 2011 | | 3 Comments

As the rising trend of globalization continues to change commerce in the 21st century, many organizations find themselves having to reconsider the way their supply chain operates. With this in mind, IBM conducted the Global Chief Supply Chain Officer Study. Based on face-to-face interviews with 393 supply chain executives from across the globe, the study’s mission was to better understand the biggest challenges and objectives for supply chain managers. The study also looked at what the world’s best supply chains were doing different from others.

Working from the results of the study, IBM laid out its view for a smarter supply chain that could succeed in a business environment where change and uncertainty are now a part of the norm. This new vision employs instrumented, interconnected and intelligent supply chain management solutions that are designed specifically to meet the challenges that supply chain managers named as most significant in the study: visibility, risk management, customer intimacy and globalization. Read More

Deloitte 2011 Global CPO Survey Enlightens Empower Attendees

October 21, 2011 |

Brian Umbenhauer, principal, supply chain and operations at Deloitte Consulting, delivered a valuable keynote around his firm’s inaugural 2011 Global CPO Survey. The results focused on CPOs and senior procurement executives globally, providing a targeted view of their perceptions, price …

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Empower Kicks Off With Global Customer Success and Analytics Keynotes

October 20, 2011 |

Following Emptoris CEO Patrick Quirk’s welcoming keynote yesterday, which offered a look back over the last year—including the growth of Emptoris through strategic acquisitions of Rivermine and Xcitec and the introduction of Emptoris Suite V9—Susan Lasecki-Coiro, head of global supply …

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The Case for Radical Simplicity in a Complex World

October 19, 2011 |

When did it all get so complicated?  That’s what I asked myself over the weekend as I was thinking about the current state of online marketing.

Think about it: how many times have you, a marketing expert, found yourself shaking  …

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Google Making Search More Secure

October 18, 2011 | | 6 Comments

Today, Google announced that marketers will no longer be able to analyze Google clicked natural search terms for any user who is logged into one of their many solutions; mail, photos, blogs, documents, etc. The search term of these authenticated …

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Smarter Commerce Successes – First Annual Smarter Commerce Awards Winners Named

October 12, 2011 | | 5 Comments

2011 Smarter Commerce Summit Awards

Smarter Commerce AwardLast month, IBM held the first annual Smarter Commerce Global Summit in San Diego which was designed to help business and IT leaders chart the path to Smarter Commerce in a rapidly changing social and digital commerce landscape. The Summit provided attendees with insights and approaches on how to connect and accelerate the entire commerce lifecycle of Buy, Market, Sell and Service processes – placing the customer at the center of decisions and actions.

At the event, IBM announced the first-ever Smarter Commerce awards, recognizing clients who are achieving their Smarter Commerce goals and pushing ahead of the competition in today’s increasingly buyer-driven, digital marketplace. The winners were: Read More

Strength in Numbers: IBM Named a Leader by Independent Research Firm

October 10, 2011 |

Forrester Research, Inc. has just published its long-anticipated report, The Forrester Wave™: Web Analytics Q4 2011 and we at IBM couldn’t be happier with the results. IBM was not only named a leader, but we received the highest scores of …

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Telecom Cramming – Customer HCA Profiled in CIO Magazine

October 4, 2011 |

Working in marketing, I have the pleasure of hearing our customers’ telecom management stories first-hand.  Many of these stories never cease to amaze me, from paying for cell phones of employees that left the company years ago to finding a …

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IBM’s CMO Study and Gaining Big Competitive Advantage

October 4, 2011 |

This time last year, IBM had just purchased Unica. It’s hard for me to believe that it’s already been a year. What comes to mind as I write this post is that I am truly in awe of IBM’s ability …

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Getting Started and Accelerating your Smarter Commerce Journey

October 3, 2011 | | One Comment

Wow – I can’t believe it’s been six months since we launched Smarter Commerce to help our clients transform to meet the needs of empowered customers.  The response from clients in every industry we serve and in every geography we …

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