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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: November 2011
Aberdeen Research Report: Best-in-Class Spend Analysis
Constantine Limberakis, the senior research analyst for global supply management at the Aberdeen Group, recently penned a new research report, Spend Analysis: The Nexus of Spend Management, which reviews best-in-class spend analysis practices and results based on …
Posted in Procurement
Tagged Aberdeen, global supply management, research, Spend Analysis, Strategic Supply Management
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Black Friday/Cyber Monday Deliverability Postmortem
We have closed the books on Black Friday and Cyber Monday for 2011. By all accounts the numbers look very promising and exceed last year’s. Marketers, retailers and shoppers alike have reason to rejoice. One might even go so far …
Online Retail by the Numbers
I’m spending today with a group of industry analysts at our annual Analyst Connect event. At the top of our agenda is a discussion about Smarter Commerce, our approach to finding better business processes related to the buying of …
Posted in Smarter Marketing
Tagged ibm holiday benchmark, mobile-commerce, Smarter Commerce
1 Comment
Marketing in the Age of the Empowered Consumer
Thanksgiving has always fascinated me. It’s the one day a year that every American family is eating basically the same meal (with a few variations, of course) and watching football and the Macy’s Thanksgiving Day Parade. The entire country …
Posted in Smarter Marketing
Tagged cross-channel, digital analytics, multi-channel, Smarter Marketing
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Why Social Commerce Matters on Black Friday (and Every Day)
A couple of weeks ago when I wrote about online shopping trends and predictions for this holiday season, I focused largely on the rise of the mobile shopper. Today in honor of Black Friday, I’d like to focus instead …
Posted in Smarter Marketing, Uncategorized
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What’s a Social Shopper and Why Should I Care?
A couple of weeks ago when I wrote about online shopping trends and predictions for this holiday season, I focused largely on the rise of the mobile shopper. Today in honor of Black Friday, I’d like to focus instead …
Posted in Commerce, Smarter Marketing
Tagged empowered consumer, mobile-commerce, Smarter Commerce, social commerce
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Winning with Agility: Smarter Commerce Success
Smarter Commerce is sweeping across multiple industries, helping companies engage with their customers in new ways and adjust their operations accordingly. The media is picking up on it, as evidenced by this recent article by Forbes Magazine in follow up …
Posted in Commerce, Uncategorized
Tagged e-commerce, Smarter Commerce, Smarter Commerce Global Summit, supply chain
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Learn Effective Strategies for Complexities within Global Supply Chains
Companies are globalizing their supply chains in an effort to drive costs down. These expansions are leading to decreased visibility and increased complexity that result in less control of global supply chains. So, while a company is saving money in …
Gearing Up For Holiday Deliverability
With the holiday week upon us marketers are kicking their programs into high in hopes of achieving maximum inbox placement, clicks and ultimately, conversion. The economy has made the battle for holiday dollars fierce. Consumers are looking for the best …
Brand Damage Impact without Supplier Lifecycle Management
The importance of a comprehensive supplier risk management programme has been highlighted once again this week with the news in the UK that possible contamination of one jar of curry sauce has allegedly caused botulism poisoning of two people. Damage …
Posted in Procurement
Tagged risk profile, supplier lifecycle management, supply chain
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Transportation: At the heart of Smarter Commerce
Consumers might think the lifecycle begins when a product lands on a store shelf. But this is really more than halfway through the commerce journey. Almost all goods for sale are transported to the point of sale from somewhere else, …
Q3, 2011 Email, Mobile & Social Benchmark
As clocks roll back and the days grow shorter, we’re going to pause and review last quarter’s (Q3) deliverability across email, mobile and social messaging to get our bearings as we head into this holiday season. It’s more important than …
Do They or Don’t They?
I recently got an email asking me if I thought ISPs tighten the rules during the holidays to be more strict on senders. It’s a question I got quite often when I was at AOL, also.
So…do they??
In my …
Gartner Magic Quadrant Highlights Key Trends; Names IBM Leader for E-Commerce
A new report by Gartner has identified some key trends in e-commerce. In the 2011 Magic Quadrant for E-Commerce released November 3, 2011, Gartner’s definition of the e-commerce market continues to expand beyond vendors who enable online sales for B2B …
Procurement Leaders Forum Offers Unprecedented Insights into Top Procurement Trends
I had the pleasure of attending the Procurement Leaders Forum yesterday held at the stunning State Room in Boston, MA. In true Procurement Leaders style, this event – titled “Cash, skills and influence: the currency of success” - …
Posted in Procurement
Tagged CPO, Procurement Leaders Forum, supplier innovation, supply chain
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Is Your Brand Protected Against the “SplinterNet” Age?
The “SplinterNet” age, where experiences have become highly fragmented across social commerce and mobile commerce channels, presents a number of challenges for retailers. Customers are more apt to seek their friends’ opinions on social networks or read product reviews on …
Posted in Commerce
Tagged e-commerce, m-commerce, mobile-commerce, retail, social commerce
4 Comments
Mobile Device Retail Traffic to More Than Double This November Holiday Season, Reports IBM
ARMONK, N.Y. – 04 Nov 2011: During this year’s November holiday season an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device, according to cloud analytics-based …
Posted in Commerce, Smarter Marketing
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What’s a Store Anyway? The Rise of the Mobile Shopper
Around this time last year, Susan Etlinger, an analyst with Altimeter Group said something that stopped me in my tracks. In the context of discussing ecommerce, Susan asked, “what’s a store, anyway?”
Not that long ago, it would have been …
Posted in Smarter Marketing
Tagged ecommerce, holiday predictions, holiday retail, mobile-commerce, online retail
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What’s a Store Anyway? The Rise of the Mobile Shopper
Around this time last year, Susan Etlinger, an analyst with Altimeter Group said something that stopped me in my tracks. In the context of discussing ecommerce, Susan asked, “what’s a store, anyway?”
Not that long ago, it would have …
Posted in Smarter Marketing
Tagged e-commerce, m-commerce, mobile-commerce, Smarter Commerce
6 Comments
IBM Named a Leader in Gartner’s Magic Quadrant for Integrated Marketing Management
It’s my great pleasure to announce that IBM has been named to the “Leaders” quadrant of the Gartner Magic Quadrant for Integrated Marketing Management, Kimberly Collins, Adam Sarner, October 26, 2011. This recognition comes on the heels of our also …