Smarter Commerce Blogs
Article Archive
Most Commented Posts
Recent Posts
Tags
Analytics (60) B2B (24) CIO (17) Craig Hayman (19) customer experience (19) e-commerce (20) Email Deliverability (18) Email Marketing (29) Facebook (16) generation C (27) ibm (24) Madrid Summit (17) marketing (45) Mobile (17) mobile-commerce (29) Mobile Marketing (16) Procurement (19) Real-life Challenges of a High-Tech CMO (39) retail (43) Smarter Commerce Global Summit (39) Smarter Commerce Global Summit Orlando (54) Smarter Marketing (34) Social Media (71) supply chain (38) Ted Rubin (23) Todd Watson (17) Twitter (18) Webcast (19)-
- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: December 2011
Glorified Cash Registers? Not so fast…
Fresh off receiving $1.2M in seed capital, Rajeev Viswanathan, CEO of Own, a San Francisco via Detroit start-up, had the following to say: “Point of sale systems have under-served retailers because, until now, they’ve simply been glorified cash registers. …
Special Sneak Peek Alert: Watch first-ever IBM Smarter Commerce commercial before it airs
On January 1, 2012, IBM will unveil its first TV commercial for Smarter Commerce during the ESPN Sunday NFL Countdown and on January 2nd during the Fiesta Bowl. But in the spirit of the holidays (and because we think it’s …
Supplier Management – Top of Mind for Some (but is it core to their procurement function?)
I recently had the opportunity to observe an excellent Procurement Leaders executive roundtable in London which Emptoris sponsored.
Held in the sublime surroundings of the recently refurbished Savoy Hotel, 11 leading CPOs from diverse industries and iconic global brands, came …
Join us at NRF in New York- Jan 15-18
If you are attending the retail industry’s largest conference, the NRF show in New York, stop by and visit us. Within the IBM booth, we will be highlighting how our supply chain products can help you re-design your supply …
Mid-December: How Online Retail Sales Are Shaping Up
Here we are, December 19th. Just five business days until the Christmas weekend. And everyone wants to know how online retail is doing.
The answer is that consumers are out shopping in force (at least online). Consider that …
Posted in Commerce, Smarter Marketing
Tagged holiday retail, ibm holiday benchmark, m-commerce, mobile-commerce
1 Comment
Smarter Commerce Continues Momentum with Emptoris Acquisition
What a year! As 2011 comes to a close, I’m reminded again of the power customers hold in reshaping businesses around the world. The era of mobile and social networks has changed the commerce equation, shifting control from the seller …
New Analytics Software Makes Smarter Supply Chain Network Decisions
As companies seek to achieve smarter commerce and put their customers at the center of their commerce processes, one of the primary challenges they face is dealing with complicated and extended supply chains. With the complexity and volatility of today’s …
Using technology to understand unique on-line shopping markets
Understanding your consumer’s on-line shopping behavior is essential in the new age of the empowered customer. Culture, geography and demographics contribute significantly to on-line shopping behavior. Smarter Commerce helps you understand your market and serve it better.
To embrace Smarter …
Posted in Smarter Marketing
Tagged Analytics, Canada, ecommerce, international, shopping
Leave a comment
De-Risking the Supply Chain – Thoughts for 2012
At the CSCMP conference in Philadelphia recently, we spoke about what companies can do to “de-risk” their supply chains. In the following video, Stephen Dean of Ryder and I spoke to Supply Chain Brain magazine about this topic. The chief …
IBM to Acquire DemandTec, Inc.
Today IBM announced its intent to acquire DemandTec, Inc., one of the leaders in cloud-based pricing, promotion, and merchandising analytics. This deal, which is of course subject to DemandTec shareholder approval and all of the usual closing conditions, will …
Holiday Retailing Frenzy: How IBM Spots the Trends
When it comes to mobile shopping this holiday season, there will be no place for the makers of smartphones and tablet computers to hide. Analysts will be able to detect not just the brand of the device from which a …
Posted in Smarter Marketing
Tagged Analytics, IBM Coremetrics Benchmark, mobile-commerce, Smarter Marketing
1 Comment
IBM Named a Leader in Gartner’s Magic Quadrant for Integrated Marketing Management
It’s my great pleasure to announce that IBM has been named to the “Leaders” quadrant of the Gartner Magic Quadrant for Integrated Marketing Management, Kimberly Collins, Adam Sarner, October 26, 2011. This recognition comes on the heels of our also …
Are your reverse logistics processes ready for the holiday returns season?
Last year, an estimated $584.3 billion was spent on merchandise in the weeks leading up to Christmas. Consumer Reports estimates 20% of Americans returned at least one holiday item or gift. Customers come into the stores, tired from the holidays …
Posted in Commerce, Uncategorized
Tagged holiday returns, order management, reverse logistics, Smarter Commerce
Leave a comment


