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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: January 2012
Using technology to make food smarter: tracing the stages from production to distribution
Did you know you almost had to go without your tall glass of OJ with your eggs and bacon breakfast? An orange juice distributor in Brazil, an importer that accounts for 10% of all US supply, was shook up when …
Part 2 – Social media and the city – The smarter social media city
Social media provides local government with powerful and flexible tools to deliver information services through a variety of channels. Equally important, it provides unique tools for formulating policy and redefining the meaning of accountability as well.
Discovery techniques based on …
Biopsy Of An HTML Email
I feel compelled to say that I’m an avid reader of EaterSF; the recommendations have fueled numerous food adventures in and around San Francisco. That being said let me also state this is not meant to lambast or endorse the …
Posted in Smarter Marketing
Tagged eDesign Optimizer, Email Design, Email Marketing, Email Optimization, Email Rendering, HTML, iPad, Iphone, Mobile Marketing
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Cloud Commerce: Tailor Your Commerce Strategy via Cloud Solutions
By Wes Simonds
Someone recently asked me how it was possible that cloud computing began to take off at just about the same time the economy got cold — circa 2008. This argument had a culinary simile: that major new …
Part 1 – Social media and the city – Social media is changing the conversation
Twitter, Facebook, LinkedIn, foursquare – we no longer just communicate; we interact. In the process, how can the wealth of information being generated by social media help us better understand how our cities function and create smarter cities in the …
Posted in Uncategorized
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Sourcing Complex Categories – High Rewards
With Procurement teams under continuing pressure to find new savings, the focus of strategic sourcing activities needs to shift towards more complex categories. These are typically more critical to the core function of the business and often with ambiguous specifications …
Posted in Procurement
Tagged complex categories, Procurement, sourcing, sourcing software
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A Definition of IBM Smarter Commerce and the Internet Evolution
by John Squire
IBM launched Smarter Commerce—a strategic approach that places the customer at the center of your company’s business operations—in March of 2011. The response from customers, partners, analysts, and reporters has been overwhelmingly positive.
But we occasionally …
From NRF: What November Shopping Data Tells Us about Shopping Trends to Watch
Last week I had the great pleasure of attending NRF (or as most people call it, Retail’s BIG Show) and as always I was very happy to see friends and colleagues.
This year, I actually spoke about the online shopping …
Posted in Commerce, Smarter Marketing
Tagged ibm holiday benchmark, John Squire, nrf, Smarter Marketing
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Case study: Technology helps CSX create a smarter supply and demand chain
As the 2011 holiday season comes to an end, it is time for companies to reflect on how its supply chain dealt with the pressures of high demand and unforeseen obstacles. Holiday inventory and production plans can make or break …
When it Comes to ERP Systems: Is "Good Enough" Good Enough?
When it Comes to ERP Systems: Is “Good Enough” Good Enough? That’s the title of a new research paper by Bob Ferrari of the Ferrari Consulting Group and Supply Chain Matters. As those familiar with the supply management research …
The Secrets of Using Social Media to Build Brands and Win Customers
by Jill Puleri, GBS Global Retail Leader
There’s nothing more crucial to retailers than how well they understand the consumer.
Understanding consumers in a complex world is no easy feat. Consumers have become more selective, independent and self-servicing. Simultaneously, technology …
IBM is Geared Up for NRF!
by Karen Lowe, General Manager, Global Retail Industry at IBM
Next week, a large group of IBMers will be heading to the Javits Center in New York for retail industry’s biggest tradeshow of the year, the National Retail Federation’s (NRF’s) Big …
Social Media Enabled Cities Webinar 25th January 2012
Social media represents an exciting new opportunity for local councils to engage with their citizens. This webinar will bring together experts from local governments, digital agencies, and technology providers, to address the key challenges and possibilities created through social media.…
Posted in Uncategorized
Tagged ibm, predictive analytics, Smarter Cities, smarter city, Smarter Planet
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What Retailers Can Learn from Holiday Shopping Trends
It’s January and the beginning of a bright, shiny new year. I like to start the new year thinking about what happened over the last year—those things that stayed with me and that are likely to continue to affect my …
Posted in Smarter Marketing, Uncategorized
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2012 Through The Lens of 2011 Deliverability & Q4 Benchmarks
Let me start by saying happy New Year! We hope that the final days of 2011 were spent relaxing with friends and family and that whatever final marketing pushes you might’ve been engaged with went off smoothly and effortlessly. Now …
What Retailers Can Learn from Holiday Shopping Trends
It’s January and the beginning of a bright, shiny new year. I like to start the new year thinking about what happened over the last year—those things that stayed with me and that are likely to continue to affect my …
Posted in Commerce, Smarter Marketing
Tagged ecommerce, IBM Benchmark, ibm holiday benchmark, mobile-commerce
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Happy New Year – Exciting Times Ahead for Emptoris
On behalf of the entire Emptoris team, I’d like to wish you a happy, healthy and prosperous new year! As we here at Emptoris turn the page on the calendar we’re very excited by what 2012 will bring as we …
Posted in Procurement
Tagged ibm, Procurement, Smarter Commerce, Strategic Supply Management
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Using Smarter Commerce to Drive Revenue, Build Loyalty and Stay Ahead of Demand
If I were to ask any executive team who their company’s Chief Executive Officer is, not only would they answer immediately and emphatically, they’d probably think it the dumbest question they’d heard in a long time, indeed. But what if …
Turbulence in the Market Demands Flexibility yet Tighter Control of an Organisation’s Contracts
Over the past few weeks, Emptoris has been working with The International Association for Contract & Commercial Management (IACCM) in a survey of its members to gain a picture of the pressures and concerns driving contracting within enterprises …
Smarter Commerce uses technology to enhance marketing and to blend marketing into selling and service
There is little doubt that a new breed of empowered customers has emerged. However, as commerce evolves in response to them, it is placing new demands on marketing.
To effectively engage customers and prospects, marketers must listen to customers and …
Posted in Smarter Marketing
Tagged Selling, Service, Smarter Commerce, Smarter Marketing
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