-
Smarter Commerce Blogs
Article Archive
Most Commented Posts
Recent Posts
Tags
Analytics (60) B2B (24) CIO (17) Craig Hayman (19) customer experience (19) e-commerce (20) Email Deliverability (18) Email Marketing (29) Facebook (16) generation C (27) ibm (24) Madrid Summit (17) marketing (45) Mobile (17) mobile-commerce (29) Mobile Marketing (16) Procurement (19) Real-life Challenges of a High-Tech CMO (39) retail (43) Smarter Commerce Global Summit (39) Smarter Commerce Global Summit Orlando (54) Smarter Marketing (34) Social Media (71) supply chain (38) Ted Rubin (23) Todd Watson (17) Twitter (18) Webcast (19)-
- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: February 2012
Mobile World Congress – It’s More than Just Hardware
A transition seems to be occurring at Mobile World Congress (MWC) from its primary focus on hardware. There was more noise at the show around how communications providers are delivering that hardware, how they can better market and sell that …
Posted in Smarter Marketing
Tagged Analytics, Mobile World Congress, Selling, Smarter Commerce, Smarter Marketing
Leave a comment
Smarter Commerce for Cloud at MWC 2012 — Enabling Simplicity
Cloud computing is everywhere at this year’s Mobile World Congress (MWC 2012). From keynote speeches, to seminars, and vendor demos, the discussions are keenly focused on how service providers monetize a new generation of cloud offerings. To monetize cloud products …
Posted in Commerce
Tagged cloud computing, commerce, Mobile World Congress, Smarter Commerce
Leave a comment
What Downton Abbey Can Teach Us About the Rise of Social and Mobile
Downton Abbey, the British period drama about an aristocratic family and their (mostly) loyal servants, has taken America by storm, giving PBS its highest ratings in years. More than 5.4 million Americans tuned into the season finale last Sunday …
Posted in Commerce
Tagged Downton Abbey, Edwardian England, mobile-commerce, Smarter Commerce, social
Leave a comment
Using Smarter Commerce to Win with Consumers and Partners
Today, power is shifting to the consumer. This power shift from the seller to the buyer is redefining the term “commerce.” For example, in the automotive industry, the dealers essentially represent the manufacturer brand and consumers typically experience the brand …
Posted in Commerce
Tagged B2B, B2C, channel conflict, consumers, Mazda, partners, Smarter Commerce
Leave a comment
Intelligent file transfer depends on the vision of the CIO
By Karl McGowan
Smarter Commerce, financial services commerce sales lead, IBM
When we hosted a roundtable with CIOs, middleware managers and heads of IT architecture from a selection of international banking financial services organisations, I was struck by the importance …
Posted in Commerce
Tagged B2B, CIO, File Gateway, Managed File Transfer, Smarter Commerce, uk
Leave a comment
Exceed Customer Expectations With B2B Integration on Cloud
How Gist Limited Delivered Results Using Cloud-Based B2B Integration Solutions
There are a lot of reasons more and more businesses are using the cloud to reduce time to market and deliver innovation faster. A big reason is connectivity: customers, …
Posted in Commerce
Tagged B2B Integration, cloud, Smarter Commerce, supply chain, Webcast
Leave a comment
Business Finance Magazine: Top 4 Supply Management Trends Impacting Finance
Business Finance just published an article by our very own Craig Doud, Vice President of Customer Loyalty, regarding the “Top 4 Supply Management Trends Impacting Finance.” The piece, which addresses increased enterprise globalization and a concrete need to drive optimal …
Posted in Procurement
Tagged finance, productivity, risk avoidance, Strategic Supply Management, Supply Management
Leave a comment
Safety Stock Helps Buffer Against Variability in the Supply Chain
I read a commentary in Logistics Viewpoints (2/16) by fellow IBMer, Michael Watson, Ph.D. world-wide leader for IBM’s ILOG supply chain applications. Smarter Commerce requires using inventory optimization to set the proper inventory levels along the supply chain to respond …
Posted in Commerce
Leave a comment
Marketers as Storytellers: What I Learned from Altimeter Group’s Report on Content Marketing
I’m reading Rebecca Lieb’s latest report from Altimeter Group. It’s called, “The New Marketing Equation: Why Organizations Must Rebalance.”
The main thrust of Rebecca’s report is that if you’re a marketer, you’re now in the business of …
Posted in Smarter Marketing
Tagged Altimeter Group, Rebecca Lieb, Smarter Commerce, Smarter Marketing, Social Media
Leave a comment
Smarter Commerce and the Offshoring Dilemma
In a recent article of Bloomberg Businessweek (Feb 6, 2012) entitled “Time to Head Home for Some Manufacturers,” the point is made that many manufacturers are reconsidering whether they should be bringing some of their manufacturing operations back to …
Posted in Commerce
Tagged demand, offshoring, Smarter Commerce, strategy, supply chain
Leave a comment
Multi vs. Cross Channel Marketing
I’ve heard the terms multi-channel and cross-channel bandied about as interchangeable concepts. Let’s get something straight—they’re not.
Let’s start off with a few definitions:
Multi-Channel Marketing – creating and launching campaigns (non unique) across multiple channels. E.g. sending emails that …
Coming Soon to a Retailer Near You: Integrated Merchandising and Marketing
by Yuchun Lee, Vice President and General Manager, IBM Enterprise Marketing Management Group
Consumer empowerment is the name of the game today. Since IBM launched its Smarter Commerce initiative, we’ve seen companies transform the way they buy, market, and sell products …
Posted in Smarter Marketing
Tagged merchandising, retail, Smarter Commerce, Smarter Marketing, yuchun lee
Leave a comment
A Valentine’s Day Success Story: Why B2B Customers Get Engaged
Nothing says love like a bouquet of fresh flowers and a box of fancy chocolates. But if the roses arrive wilted and the candy has melted into mush, it’s a different story. Peak holidays like Valentine’s Day present unique challenges …
Biopsy of an HTML Newsletter
Just when you thought it was safe to go back into the water you run across this! Everyone has a newsletter, everyone sends a newsletter, everyone receives newsletters. However, sending a newsletter to anyone without first thoroughly testing it against …
Posted in Smarter Marketing
Tagged AOL, Cross-channel optimization, CSS, Email Optimization, Email Rendering, gmail, HTML, lotus, Outlook
Leave a comment
Knowledge is power – Driving smarter energy usage through consumer education
Expectations have been running high for what smart meters and smart grid technology will provide to residential energy consumers in the long run. In the minds of consumers, gaining more control over energy use, improving environmental impacts and managing costs …
Posted in Commerce
Tagged Analytics, energy, smart grid, Smart Grids, Smarter Energy, Smarter Planet, sustainability
Leave a comment
How Mobile is Changing the Retail Business
This week I am in India presenting at IDC’s Smarter Commerce event and meeting some customers. I also had a chance to catch up on some reading. I’ve just finished Altimeter Group’s report, “Make an App for That: Mobile …
Smarter Commerce levels the playing field for midmarket companies
By Ron Kline, Director of Marketing in IBM’s Midmarket and Business Partners Organization.
How are mid-market companies delivering value to today’s empowered consumer, someone with information readily available at their fingertips? Customers can now get price comparisons online and …
Part 4 – Social Media and the City – New value for local government
With public-sector budgets under greater pressure and scrutiny than ever, having the ability to fine-tune services and to deliver them where they’re needed most is becoming increasingly important. Social media gives city authorities this opportunity, tapping into public sentiment in …
Posted in Uncategorized
Tagged ibm, Smarter Cities, smarter city, Smarter Planet, social business
Leave a comment
The Fortune 1000 CEO: A Focus on Business Alignment and Risk
Over the past two years, I’ve had the opportunity and privilege to meet personally with hundreds of C-level executives from the world’s most successful Fortune 1000 and Global 2000 companies. It’s a rare opportunity that offers unique insight.
What is …
The Multi-Channel Implications of Mobile and Chris Silva’s Report on Mobile Strategies for Retail
**This post was updated on February 9th, 2012, to include a link to Smarter Endpoint Management: IBM Goes Mobile.
I spent the better part of the morning reading Altimeter Group’s report, “Make an App for That: Mobile Strategies …
Posted in Commerce, Smarter Marketing
Tagged cross-channel, mobile-commerce, multi-channel, retail
Leave a comment