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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: March 2012
Friday Factoid: March 30
Sunday is April Fools Day – where are you being foolish? For retailers, it’s an issue of mobility… When it comes to mobile retail, 40% of consumers would like the ability to check product prices wherever they are and 50% …
Posted in Commerce
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Why business partners need to attend the Smarter Commerce Global Summit 2012 – Madrid
There are many reasons for business partners to attend the Smarter Commerce Global Summit 2012 – Madrid. But the best reason, as Jacqui Levy notes in her blog, is simple: Get to know your customers. If you don’t, someone …
Posted in Commerce
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5 Design Tips That Will Lower Your Spam Scores
I’ve recently fielded a number of questions about email design. Some of them I thought were lost in time, like the formula for turning lead into gold. I know, I know, we’re all infinitely savvy digital marketers with ludicrous amounts …What Does Marketing Mean in a Service Economy?
Over the weekend, I found myself poring over Joseph E. Stiglitz’s article, “The Book of Jobs,” which appeared in the January 2012 issue of Vanity Fair. It’s a long, scholarly article that constructs an interesting argument debunking …
Are You Generation C?
The idea of Generation C has gotten quite a lot of play recently. In fact, we here at IBM feel that we’ve found a kindred spirit in Altimeter Group’s Brian Solis, so similar are our trains of thought around …
Posted in Smarter Marketing
Tagged connected customer, ebooks, generation C, Smarter Commerce, Smarter Marketing
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Better Together: from after sales service to relationship-building in manufacturing, via social media
By Ronald Teijken
regional leader, Smarter Commerce at IBM
After sales service has been the bright idea of the week, the month, the year and even the decade and the concept is pretty straightforward; manufacturing companies maintain an ongoing relationship …
Posted in Commerce
Tagged B2B, customer experience, e-commerce, manufacturing, Service, social
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Friday Factoid: March 23
Did you know that 63% of CMOs believe shifting consumer demographics will significantly impact marketing functions? Understanding and delivering value to empowered customers and fostering lasting relationships with these customers are key areas in need of improvement. Get more details …
What Are the 5 Steps to Social Business Success?
Written by Melissa Schaefer. Melissa is the Global Retail Research Leader within IBM’s Institute for Business Value. She has over 20 years of experience with clients in the retail industry, having held various leadership positions in the retail industry, sales …
Engagement In A Post FTAF World
In a recent webinar highlighting IBM Enterprise Marketing Management’s Social Features and capabilities a poll was taken to ascertain how many marketers were still using Forward To A Friend (FTAF). Although the results were not ‘shocking’ the metrics did give …
Good News for Retailers – Report Shows Increase in Sales
Last week I was a guest on the New York Time’s Business Day Live where we discussed the recent U.S. Census Bureau’s Advance Monthly Retail Trade Report. It was my pleasure to discuss more good news from the retail front—retail …
Posted in Commerce, Smarter Marketing
Tagged February, growth, John Squire, New York Times, retail, shopping
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The Analytics-Driven Organization: What CMOs Need to Know
The digital revolution is transforming the marketplace. Empowered customers can see—and say—more about the organizations that serve them than ever before. They want better products and services, more choice and more value. And they expect organizations to act in a …
From Google to Facebook: How CMOs Are Thinking About Social
There’s something of a mini media firestorm brewing. Apparently a former Google engineer, James Whittaker, has written a blog post about why he left Google. There’s nothing mean-spirited or gossipy about his post and certainly no tales told out of …
Friday Factoid: March 16
Today’s global marketplace can be best described as volatile. As we commemorate the anniversary of the Japanese Tsunami and the widespread devastation it caused, we are mindful of the resulting supply chain disruptions that presented a major challenge for companies …
Digital Analytics: What Every Marketer Needs to Know
What’s the deal with digital analytics? Seems like every marketer has an opinion about how to use them (or not to use them). Are they the foundation of your digital marketing programs or an endless stream of overwhelming data?
IBM’s …
Posted in Smarter Marketing
Tagged Analytics, Metrics, multi-channel, Smarter Commerce, Smarter Marketing
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Is Technology Making Us More Human?
This week at Gartner 360, I am presenting an overview of how companies must embrace the use of digital, social and mobile technologies to create and deliver new sources of value to meet the needs of today’s empowered consumer…
Posted in Commerce
Tagged Analytics, digital, Gartner 360, mobile-commerce, paul papas, social, technology
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Email Marketing – The Ride Is About To Get Bumpier.
A few years ago, in a different life, I was privileged to work with the folks that first developed reputation engines for spam filtering. I spent 2 years before we rolled it out banging on the drum, warning marketers that …
Where are retailers in their quest for brand intimacy?
In the article, “Are Retailers Meeting Today’s “Empowered Consumer” Expectations?”, in Retail Touchpoints, Jim Bengier, IBM global retail executive, states, “Retailers need to become smarter about how they manage the entire commerce lifecycle – embracing Smarter Commerce – …
Posted in Commerce, Smarter Marketing
Tagged Analytics, cross-channel, e-commerce, ecommerce, mobile-commerce, retail, Smarter Marketing, social commerce, supply chain
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SIA Released the 2011 VMS and MSP Supplier Competitive Landscape Report
Staffing Industry Analysts (SIA), a specialist research and advisory firm covering the contingent workforce and related staffing service sectors, publishes the VMS and MSP Supplier Competitive Landscape Report every year. The report provides a comprehensive overview of the contingent workforce …
Your Ship Has Come In: Solving the global transportation challenge in the cloud
Today’s global economic climate seems like a perfect storm of uncertainty. The business of global logistics and transportation is continuing to meet wave after wave of challenges. For this reason, clients are looking for a smarter commerce approach that will …
Posted in Commerce
Tagged cloud, inbound, logistics, Optimization, outbound, supply chain, transportation management system
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Monetising Social Media through Analytics
Last week IBM attended TFM&A 2012, the technology for marketing and advertising show at London’s Earl’s Court. In this video shot at TFM&A, worldwide industry solutions leader for strategic analytics, IBM, Colin Shearer explains why online chatter matters to organisations.…
Posted in Smarter Marketing
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