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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: April 2012
HP Hood Delivers Smarter Logistics with Cloud Solution
Technology has empowered consumers with greater access and transparency to information. It has significantly raised their expectations for relevant communications, superior service, competitive prices and on-time delivery. So the question is, how do you meet such customer demand, while orchestrating …
Friday Factoid: April 27
Data from Nielsen’s Global Online Consumer Survey revealed that 90% of online consumers trust recommendations from people they know, 70% trust the opinions of strangers. Customers are increasingly willing to make purchasing decisions based on reviews from people within their …
Posted in Uncategorized
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IBM introduces new online retail economic indicator – Join the conversation!
**Post was updated on April 30 to include new dates and times.
When it comes to shopping, consumers are increasingly empowered in the digital age. With increasing online shopping, channels multiplying and consumer habits evolving daily, getting an accurate reading …
Posted in Smarter Marketing
Tagged Analytics, economic indicator, GetRealChat, Jay Henderson, retail, sentiment, Smarter Marketing, social
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4 weeks to Smarter Commerce Global Summit 2012 – Madrid!
The anticipation is building for Smarter Commerce Global Summit 2012 – Madrid. Just one month from now, we’ll host our inaugural European summit which will offer you, our attendees, an unparalleled opportunity to learn from and network with some of …
Posted in Uncategorized
Tagged Madrid, Maria Winans, Smarter Commerce, Smarter Commerce Global Summit
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Synchronize Your Supply Chain to Achieve Smarter Commerce
If 87% of organizations in a recent survey view their business community as critical to their overall success, why do only 24% of them say they can effectively collaborate with their business community?
It was interesting when we asked the …
Posted in Commerce, Uncategorized
Tagged B2B, collaboration, impact, integration, Managed File Transfer, retail, Smarter Commerce, supply chain, value chain
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Supply Chain Visibility – Smarter Commerce, the Perfect Order and You
Supply chain disruptions have serious consequences. However, many companies continue to rely on manually-intensive processes to collect supply chain data from disparate systems and multiple trading partners, compiling it into spreadsheets. Even in the best case scenario, today’s complex supply …
Posted in Uncategorized
Tagged Jace Davis, order lifecycle, perfect order, Smarter Commerce, supply chain, visibility, white paper
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Banking on Customers: Why the Financial Industry Is Shifting from Products to People
Jim Gahagan, IBM Worldwide Industry Lead, Financial Services, Smarter Commerce
Banks have been taking it in the balance sheets lately. Small corner savings banks and large multinational institutions alike are seeing significant withdrawals in customer loyalty. The problem, many …
Posted in Uncategorized
Tagged auttomation, banks, customer loyalty, efficiency, financial services, Frost & Sullivan, Jim Gahagan, Smarter Commerce, Webcast
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Friday Factoid: April 20
A full 79% of CMOs feel that complexity will be high or very high over the next five years, but only 48% feel prepared to handle it. Major concerns include data explosion and social media. So how can CMOs prepare …
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How the Smarter Commerce Global Summit 2012 – Madrid helps put your customers at the heart of business
If you follow news about IBM, then you know that our Smarter Commerce initiative puts the customer at the center of business. The Smarter Commerce Global Summit 2012 – Madrid will feature a solution center doing just that, putting the …
Posted in Uncategorized
Tagged Madrid, Smarter Commerce, Smarter Commerce Global Summit
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Free eBook: How to Use Analytics to Build Marketing that Works
“The unexamined life is not worth living.” So said Socrates. It turns out that the ancient Greek philosopher’s maxim is still relevant for today’s marketers. There’s no point in collecting data on customer behavior if you can’t understand what it …
Posted in Smarter Marketing
Tagged analyze, connected customer, ebook, generation C, Smarter Marketing, Tami Cannizzaro
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File Transfer Growth is Exploding—Is Your Organization Ready?
With Smarter Commerce, a path is paved for smoother, more rapid flow of goods and services, reduced latency and waste, and delivering goods and services more quickly and efficiently to customers around the world. With that transformation comes increased demand …
Posted in Uncategorized
Tagged B2B, cloud, File Transfer, John Mesberg, services, Webcast
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But What About Customer Data?
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
I read with interest a recent report in The Economist about how major retailers are adapting to changing customer behavior. Household-name companies like Macy’s and Walmart are beginning to …
One Simple Way to Get Closer to Customers
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
How can companies get closer to customers?
Simple. Put marketing and IT closer to each other.
Leading companies are co-locating marketing and IT teams in the same office building …
Posted in Commerce, Smarter Marketing
Tagged Analytics, David Haucke, Forrester, generation C, IT, John Lovett, Smarter Marketing, web analytics demystified, yuchun lee
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At the Risk of Stating the Obvious: Growth Markets Need Ecosystems
Every now and then, the stars align and things work out so well it all seems so obvious, in retrospect. We’ve all been watching and participating in some popular trends over the past few years. You probably use a computer …
Managing Volatility Through Smarter Commerce
As you know, Smarter Commerce helps companies center their operations around their customers to compete more effectively. A critical component to serving those customers is delivering the inventory they want when they want it and where they want it. But, …
Posted in Commerce
Tagged Global, inventory optimization, Michael Watson, Smarter Commerce, supply and demand
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Pinterest and Five Tips For Positive Engagement
The title of this post may seem a little strange or awkward, but I assure you, it’ll make sense momentarily. If imitation is the sincerest form of flattery then I posit here that spammers and agressive marketers are the hallmark …
Friday Factoid: April 13
Four-fifths of CMOs plan to use customer analytics, customer relationship management, social media and mobile applications more extensively over the next three-to-five years. This will happen by deploying new technologies to tackle big data. Learn how CMOs can break the …
Posted in Commerce
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Attacking Supply Chain Volatility at SCOPE
In a couple of weeks, IBM will be participating in SCOPE East, the Supply Chain Operations Private Exposition, to be the week of April 23 in Chicago. The conference is an excellent opportunity to talk with supply chain professionals …
Posted in Commerce
Tagged Michael Watson, Richard Douglass, SCOPE, Smarter Commerce, supply chain
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What will Smarter Buildings bring us over the next twelve months?
Simon Parsons, IBM Global Business Services, addresses some of the key questions facing the AEC industry.
What’s the challenge with buildings today?
Buildings – from houses and flats, offices, manufacturing sites to sports facilities and retail outlets – are massive …
Posted in Commerce
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Discussing Digital Strategies at Forrester’s Marketing Leadership Forum
There’s a wonderful scene in All About Eve where the Bette Davis character delivers one of the most famous lines in movie history: “Fasten your seatbelts, it’s going to be a bumpy night.”
I’ve found myself often thinking about that …