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Monthly Archives: May 2012
My phone, my life: getting inside the consumer’s pocket
By Marcel Holsheimer
Marketing Executive, Worldwide Demand Generation, Enterprise Marketing Management
IBM Sales & Distribution, Software Sales
The IBM Smarter Commerce Global Summit 2012 – Madrid is now behind us, and I wanted to review one of the main themes …
Saying Adios to Madrid: Reflections on the Digital Lifestyle
I spent the better part of last week in Madrid at our Smarter Commerce Global Summit and as usual, I found myself on the flight home thinking about what I’d learned from my colleagues, clients and partners.
Smarter Commerce, when …
The Marketing Transformation at First Tennessee Bank
It’s always gratifying to see companies using IBM Enterprise Marketing Management (EMM) solutions transform their marketing processes into an integrated, self-learning system that delivers strong ROI. First Tennessee Bank is a terrific example.
Like companies in many industries, First Tennessee’s …
Friday Factoid: May 25
53% of consumers who follow brands on social media buy more from retailers with whom they have had constructive online engagements, 13% say they buy significantly more. Retailers seeing the largest gains in brand advocacy are those that know how …
Fast Four with Craig Hayman
1. So, what’s bringing you to the Madrid Summit?
Last fall I had the honor of delivering the opening keynote address at our very first Smarter Commerce Global Summit, which was held in San Diego. I guess the feedback …
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Fast Five with Jay Henderson
1. What’s bringing you to the Madrid Summit?
The IBM Smarter Commerce Global Summit where I’ll be speaking at the “How Cross Channel Customer Profiles Enable Smarter Marketing” session, on Tuesday, May 22nd. I’m also spending …
Fast Five with Yuchun Lee
1. So, what’s bringing you to the Madrid Summit?
To get a first-hand sense of our global customers, check out their progress, their challenges, and their successes.
2. What are you most looking forward to at the Madrid Summit?
It’s …
A little bit about our Madrid sponsors: Purple Square Consulting Ltd
1. Please provide your boilerplate/company description.
Purple Square Consulting Ltd is a specialist marketing, data and technology consultancy whose primary objective is to assist our clients to define and build the most appropriate solutions to deliver their CRM and marketing …
Live with Todd Watson: Mike Rhodin On Insight-Driven Computing
by Todd Watson
E-Relationship Manager, SWG Web Presence
IBM Software Group, Marketing
Todd Watson writes, “[Mike] Rhodin’s talk was entitled ‘Transform Your Business Around the Customer,’ again with the central theme of theSummitthat if more businesses wanted to keep theirs, …
Posted in Commerce, Uncategorized
Tagged Madrid Summit, Mike Rhodin, Smarter Commerce
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From Madrid – Increasing Marketing Effectiveness in the Midst of Generation C
As part of the IBM Smarter Commerce Global Summit, I led the Marketing Innovation Summit which brought together marketing professionals to network and discuss best practices. Of the 1,700 conference attendees, more than one thousand came from marketing backgrounds, …
11 Tips To Uncover Email’s True Reach – Part 2
In the first part of this blog I tried to introduce a concept hat I’ve borrwed from social media, specifically Klout: reach. My focus is email marketing so I wanted us to think about email in terms of the channels …
Fast Five with Alisa Maclin
1. So, what’s bringing you to the Madrid Summit?
In February, I spoke at the IBM Executive Summit 2012 inMacau. I talked partly about the acceleration of change, particularly driven by social and mobile technologies, and while my comments were …
Smarter Commerce Madrid, thus far…
The conversation about Smarter Commerce started Four years ago. In October 2008 the world found itself in the midst of uncertainty. The financial criss left many people uncertain about the future, their jobs and the stability of their communities. In this …
Live with Todd Watson: IBM Smarter Commerce Global Summit Madrid: Deja Mi, Deja Vu
by Todd Watson
E-Relationship Manager, SWG Web Presence
IBM Software Group, Marketing
Todd Watson says, “There’s been a lot of time to focus and reflect on the conference tidings. I’m especially excited about today’s opening general session, which will transpire …
Posted in Commerce, Uncategorized
Tagged Madrid Summit, Smarter Commerce, Todd Watson
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Update from Madrid: Asking Businesses “What If?”
I’m in Madrid at the Smarter Commerce Global Summit and have just wrapped up my keynote speech. I thought I’d take this opportunity to share some highlights with you.
In composing my thoughts, I came across the work of Sandra …
Join the Conversation – Yuchun Lee Discusses Marketing Best Practices and Trends During Special Twitter Chat
During the IBM Smarter Commerce Global Summit 2012 – Madrid, Yuchun Lee, vice president and general manager of IBM’s Enterprise Marketing Management Group, will lead the Marketing Innovation Summit, which will bring together marketing experts and industry-leading customers …
Posted in Smarter Marketing
Tagged GetRealChat, Madrid Summit, Smarter Commerce, Smarter Marketing, yuchun lee
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Getting At Email’s True Reach – Part 1
I read an article recently that got the gears upstairs cranking a little faster than normal. The cobwebs parted and my imagination ran wild as I contemplated email but through a slightly different lens.
In her article on the myth …
Fast Five with Maria Winans
1. So, what’s bringing you to the Madrid Summit?
That’s easy. I’m in Madrid to talk to our customers about how they’re transforming their businesses with Smarter Commerce. Smarter Commerce boils down to improving business processes related to the buying …
Live with Todd Watson: No More Business As Usual – The Road To Smarter Commerce
by Todd Watson
E-Relationship Manager, SWG Web Presence
IBM Software Group, Marketing
Todd Watson says, “There is no longer such a thing as “business as usual.” Empowered and connected consumers are deeply linked — to their friends, colleagues, and the …
Posted in Commerce, Uncategorized
Tagged Madrid Summit, Smarter Commerce, Todd Watson
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A little bit about our Madrid sponsors: Booz & Company
1. Please provide your boilerplate/company description:
Booz & Company is a leading global consulting firm, helping the world’s top businesses, governments and organizations. With more than 3,300 people in 57 offices around the world, we bring foresight and knowledge, deep functional …
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Tagged Booz & Company, business partner, Madrid Summit, Smarter Commerce
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