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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: June 2012
Friday Interview Series: Sabine Schilg
Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Sabine Schilg, IBM’s Vice President, Software Group Marketing Europe, during the Smarter Commerce Global Summit 2012 in Madrid.
“If you look at predictive, …
Posted in Commerce, Uncategorized
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CMOs Take Note: Why Commerce is All about Customer Collaboration
Perhaps because it’s an election year, I found myself recently spending a quiet weekend afternoon thinking about Team of Rivals, by Pulitzer-prize winning historian, Doris Kearns Goodwin. The book thoughtfully analyzes President Lincoln’s approach to building a cabinet …
Posted in Smarter Marketing
Tagged CMOs, customers, generation C, Smarter Commerce, Social Media
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The 4 Rs of effective marketing delivery
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
Once upon a time as small children, we were all schooled in the 3 Rs of reading, writing and arithmetic. Now as marketers challenged to effectively deliver messages across …
Posted in Smarter Marketing
Tagged delivery, Email, generation C, Paul McNulty, recency, relevance, response, richness, Smarter Commerce, Smarter Marketing, webinar
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Join Guy Kawasaki, NYT Best-Selling Author Dan Heath, and IBM Execs at Smarter Commerce Global Summit Orlando 2012
Writing about last month’s Smarter Commerce Global Summit in Madrid, Martin Hingley of ITCandor said, “(IBM’s) Smarter Commerce strategy is about line-of-business rather than vertical market, as witnessed by the conversations surrounding marketing, sales, service and procurement issues at this …
Posted in Uncategorized
Tagged Craig Hayman, Dan Heath, Guy Kawasaki, Maria Winans, Orlando Summit, Smarter Commerce
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Guy Kawasaki’s key points to turn that spark into fire
During the World Innovation Summit in New York Citythis past Wednesday, Guy Kawasaki was the first to open the event. Considered the father of evangelistic marketing, Guy is a successful entrepreneur with a clear understanding of how the digital …
Posted in Commerce, Uncategorized
Tagged Guy Kawasaki, Orlando Summit, Smarter Commerce, Tami Cannizzaro
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Friday Interview Series: Mike Rhodin
Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Mike Rhodin, Senior Vice President, IBM Software Solutions Group, during the Smarter Commerce Global Summit 2012 in Madrid.
“When you think about smarter …
Posted in Commerce, Uncategorized
Tagged Mike Rhodin, Orlando Summit, Smarter Commerce
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wehkamp.nl uses Smarter Commerce to better resonate with consumers
As consumers interact with brands across a wide array of channels, it’s important for companies to understand their customers and deliver personalized marketing messages. The goal of marketing isn’t to simply sell a product, but instead create a dialogue …
Succeeding Today Takes an IT and Marketing “Odd Couple”
Today IBM is unveiling its latest “State of Marketing” study, which surveyed more than 350 marketing professionals across a wide range of industries and geographies. The news continues to place the spotlight on a topic that is critical …
The Dog Ate My Integrated Marketing Solution…What’s Your Excuse?
by Yuchun Lee, Vice President, IBM Enterprise Marketing Management Group
From digital marketing and mobile commerce, to web sites and social media, marketers are exhausted by data, 2.5 quintillion bytes of which are being generated every day. Within the …
Building the Brand Relationship
Mention the word “brand” to any retailer, and you’ll get their attention immediately. Every successful retailer knows that “brand” is something that is very difficult to build and very easy to destroy. And, they know that it’s an essential component …
Posted in Commerce, Uncategorized
Tagged brand, Brandwashed, John Stelzer, Martin Lindstrom, retail, Smarter Commerce, Webcast
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Why Computing Systems Matter to Serving the Empowered Consumer
By: Brian Cotton, Vice President Information and Communications Technologies, Frost & Sullivan
Today’s consumer is empowered like never before. The continued spread of mobile communications and the rapid rise of social media have become important parts of the buying process. …
Posted in Smarter Marketing
Tagged Analytics, Frost & Sullivan, retail, Smarter Commerce, Smarter Systems
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Looking for a new way to share photos, socially? Check out deja mi
Psst, have you tried deja mi yet? This mobile (and web) app allows you to explore, share and discover what’s happening wherever you are. It’s a location based media sharing app (both photo and video) and we’re betting that once …
Is Your Business Protected?
Global information technology organizations have historically done a pretty good job at building and maintaining a series of locks and dams that controlled the flow of data and information both into and out of corporate information systems. As the trend …
Posted in Procurement
Tagged MDM, Mobile Device Management, Mobile Expense Management, Telecom Expense Management, TEM
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How to Better Manage Marketing to Optimize People, Processes and Resources
We marketers seem to be doing a very good job of making our professional lives more complicated than they should be. Consider that as a global group, we’re responsible for spending more than 1 trillion USD each year. A huge …
Delivering an Adaptive Supply Chain through Standards
Written by Dr. Angel Luis Diaz, Vice President of Software Standards for IBM Software Group.
In this age of the Connected-Customer– the notion of what constitutes “value” has shifted from the hands of the service provider into the hands …
Posted in Uncategorized
Tagged Analytics, B2B, EDI, Smarter Commerce, standards, supply chain, supply chain management, transportation
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What marketing can learn from logistics
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
I’m a big fan of the “We ♥ Logistics” TV ads by UPS. If I’m browsing the web with a television on in the background and that commercial comes …
The time is NOW for European Retailers to get their fair share of the e-commerce market
By Michelle Unger
Vice President Industry Solution Sales, Europe
IBM Sales & Distribution, Software Sales
Over 1,700 IBM clients and business partners, press and analysts gathered at the Smarter Commerce Global Summit 2012 in Madrid last month where e-commerce was …
Serving the Digital Consumer, Together
A profound change is taking place within the business functions of technology and marketing. Often, the two sides have often avoided one another resulting in an internal disconnect between the chief marketing officer (CMO) and the chief information officer …
Cool Video Alert: A taste of what you can expect from the Smarter Commerce Global Summit 2012 in Orlando
The first ever European Smarter Commerce Global Summit 2012 – Madrid brought together over 1700 attendees, including clients, business partners, analysts, press, and IBM leaders from all over the world. In case you missed it, you …
Posted in Uncategorized
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Lessons from TM Forum: Why Catalog-Driven Order Management?
During the last week in May, I attended the Telemanagement Forum (TM Forum) in Dublin, Ireland. One of the topics that generated buzz at the show was around how ordering is changing in the telecommunications industry. Over the past year …