-
Smarter Commerce Blogs
Article Archive
Most Commented Posts
Recent Posts
Tags
Analytics (63) B2B (24) CIO (18) cloud (17) Craig Hayman (21) customer experience (19) e-commerce (20) Email Deliverability (18) Email Marketing (29) Facebook (16) generation C (27) ibm (24) Madrid Summit (17) marketing (47) Mobile (17) mobile-commerce (29) Procurement (22) Real-life Challenges of a High-Tech CMO (40) retail (44) Smarter Commerce Global Summit (45) Smarter Commerce Global Summit Orlando (54) Smarter Marketing (35) Social Media (71) supply chain (39) Ted Rubin (23) Todd Watson (19) Twitter (18) Webcast (19)-
- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: July 2012
CMOs: Marketing to the “One,” not the “Billions”
I was channel surfing the other night and caught a glimpse of a Wendy’s commercial. Wendy Thomas herself—she of the red hair and braids—looked straight at the camera and said, “Some places like to talk about the billions served. …
Is your EDI Value Added Network (VAN) provider holding you hostage?
What if you were unhappy with your cell phone service provider’s coverage, customer support, rates, or simply their overall level of service? If you are like me, you would find a new carrier; one you feel more comfortable with and …
Smarter Commerce for Sports Fans
Once again, it’s time for the Summer Olympics and who among us hasn’t dreamt at some point of how it must feel to win a gold medal? While we as fans are sitting in the comfort of our homes enjoying …
Will this 2012 Holiday Be Remembered as the Year of the Couch?
How many sales from a mobile device does it take to screw in a light bulb? OK, so maybe that doesn’t make sense. How about this? How many online sales from a mobile device does it take for chief marketing …
Posted in Commerce
Tagged Jay Henderson, Mobile, retail, Smarter Commerce, Smarter Marketing
Leave a comment
Digital Lone Wolf or Leader of the Pack?
That howling you might be hearing in the sacred halls of your market department is likely no ordinary True Blood-like werewolf; it’s your organization’s digital marketer.
Digital marketer howling, even snarling at traditional marketing colleagues, is clearly a symptom, …
Message to Businesses: Change Your Framework—Change Your Future
A comment by Dino Dogan on my post regarding Scaling Social Messaging got me thinking recently. He said:
“Businesses try to force-fit their own framework onto the existing social framework. That’s a mistake. Social framework is much bigger and stronger. …
Posted in Commerce, Smarter Marketing
Tagged Smarter Commerce, Smarter Marketing, social evolution, social framework, Ted Rubin
Leave a comment
Why digital marketing synchs with students
This is part two of a series about retail shopping trends. See the first part here.
by Leeann Fecho, Marketing Manager for Emerging Media and Loyalty, Follett Higher Education Group
Managing the digital marketing activities of 900+ different stores …
Posted in Smarter Marketing
Tagged Analytics, data, shopping, Smarter Commerce, Social Media
Leave a comment
‘Data Geek’ Predicts Fall Retail Trends
By Michael Haydock, IBM Business Analytics Optimization Chief Scientist & Distinguished Engineer
Last week, I was sitting on a panel with Ellen Davis of the National Retail Foundation on Back to School shopping trends. We engaged in a spirited hour-long …
Posted in Smarter Marketing
Tagged commerce, ibm, retail, shopping, social sentiment
Leave a comment
Managing the Marketing Factory
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
Beginning in the 1970s, the manufacturing industry was revolutionized by the advent of materials requirement planning (MRP) software. For the first time, factories had a centralized and reliable system …
Friday Interview Series: Alisa Maclin
Scott Laningham (host of developerWorks podcast) talks with Alisa Maclin, Director IBM Smarter Commerce Marketing, during the Smarter Commerce Global Summit 2012 in Madrid.
“Smarter Commerce is about putting the customer at the center of everything we do, which …
Posted in Commerce
Leave a comment
More Than Just Email – Mail.RU Feedback Loop
Earlier this week, my friend and colleague, Laura Atkins posted about the availability of a new Feedback Loop provided by Mail.ru, the largest free webmail provider in Russia. Some may ask, why get excited? It’s a Russian ISP. Russian internet …
From A Smarter Planet: The Year of the Social Media Olympics
With the 2012 Summer Olympics around the corner, it seems that lots of people are talking about using Twitter and Facebook to keep track of their favorite athletes. And why not? Social Media is often the fastest, easiest, and most …
Posted in Smarter Marketing
Tagged Jay Henderson, Olympics, Smarter Commerce, Social Media
Leave a comment
Do You Know Your Chief Executive Customer?
Lately, I’ve been asking business people—folks who work in a number of different industries and in various roles—what they know about their Chief Executive Customer. That’s right: the Chief Executive Customer.
Sometimes I’m met with blank stares. But mostly, …
Friday Interview Series: Marcel Holsheimer
Scott Laningham (host of developerWorks podcast) talks with Marcel Holsheimer, Executive, IBM strategy for Chief Marketing Officers, during the Smarter Commerce Global Summit 2012 in Madrid.
“The big challenge is all around the empowered customer, so customer behavior has …
The Evolution Of The Desktop Email Client
I read recently that development on Mozilla’s Thunderbird desktop email client will stop. Learning this left me with mixed emotions: on the one hand I’m happy to see more and more people moving their operations into the cloud, it …
Placing Bets on an Integrated Approach to New Channels
In an omni-channel world, with scarce resources and talent, impatient investors and fickle consumers, marketers have become the Kenny Rogers-like gamblers of the corporate world: a-readin’ and a-weepin’, a-cursein’ and a-cryin’ on bets they make to take advantage of perpetually …
Friday Interview Series: Surjit Chana
Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Surjit Chana, Chief Marketing Officer, IBM Europe, during the Smarter Commerce Global Summit 2012 in Madrid.
“If you think about what Smarter Commerce …
Fast Five with Michelle Unger
1. What did you learn at the Smarter Commerce Global Summit 2012 – Madrid?
At the Smarter Commerce Summit Global Summit 2012 – Madrid, we had a large representation of partners attending and I was fascinated not only to see …
Mastering complexity: The ongoing marketing challenge
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
IBM recently published its much-anticipated annual report, The State of Marketing 2012: IBM’s Global Survey of Marketers. As I read through the findings, it became clear that managing complexity …