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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: August 2012
Join the #GetRealChat Conversation – Whirlpool’s Jacques Leroy and IBM’s Jay Henderson
In the $120 billion global home appliance industry, social networks are the main source consumers turn to for brand information. Whirlpool Corporation is taking advantage of this trend by developing new marketing programs that deliver content and communications relevant to …
Take a lesson from the brick and mortar world…and dialogue with your customers online
Following is a guest post from Paul Becker, CEO of Pinpoint Systems Corporation. You can learn more about Pinpoint at IBM’s Smarter Commerce Global Summit 2012 Orlando.
In the brick and mortar world, when a potential customer is browsing …
The Conditions for Successful Marketing…
The Olympics and Paralympics Games are a terrific way to see athletes at their very best. What always interests me are the finals for individual sports, where winning gold invariably boils down to intangibles: mental toughness, a burning desire to …
Friday Interview Series: Maria Winans
Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Maria Winans, Vice President, Worldwide Software Industry Solutions Marketing, during the Smarter Commerce Global Summit 2012 in Madrid.
“We are really looking at …
Posted in Smarter Marketing
Tagged Friday, Maria Winans, Smarter Commerce, Smarter Commerce Global Summit
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Fast Four: Catching Up with Craig Hayman
1. So, what’s bringing you to the Orlando Summit?
The best part of this event is the opportunity to talk directly to our customers about what they’re experiencing in the market. Business has always been about serving the customer. But …
Posted in Smarter Marketing
Tagged Craig Hayman, Smarter Commerce, Smarter Commerce Global Summit
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Want to Scale Social Messaging? Get Your Customers’ Help!
The social space is getting so crowded that brands have to work DOUBLY hard to achieve any kind of traction in social messaging. How do you develop awareness around your product or service when the stream is so busy you …
Welcome to the Era of the Chief Executive Customer
by Deepak Advani, IBM Vice President, Business Analytics
Do you remember when you bought your first e-reader? Was the decision influenced by a digital or TV ad? Or did someone you trust, perhaps a family member or colleague at …
Commerce zone launched on developerWorks
This is a guest post by: John Mesberg
I am pleased to see the launch of the Commerce zone on developerWorks for B2B & Commerce products and solutions. IBM developerWorks is the industry-leading and award-winning technical resource and professional network …
Posted in Commerce
Tagged B2B, commerce, community, developerWorks, IT professionals, John Mesberg
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Virtual Platforms Elevate Event Marketers
Following is a guest post from Eric Vidal, Director of Product Marketing for Event Services at InterCall. The Intercall team will be exhibiting their solutions at IBM’s Smarter Commerce Global Summit 2012 Orlando.
Virtual environments and events are rapidly …
Quick Three: Catching Up with Jay Henderson
1. Have you ever been to Orlando? What is your favorite memory of it?
Yes, I’ve been to Orlando many times – It seems to be a popular destination for conferences. I’ve also vacationed there with my family several times. …
Posted in Commerce, Smarter Marketing
Tagged Jay Henderson, Smarter Commerce, Smarter Commerce Global Summit
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Just another ‘day in the life’ of the deja mi team
We are very excited to have deja mi sponsoring The Lounge onsite at the Smarter Commerce Global Summit in Orlando this fall. The innovative app is going to let our attendees share their own experience at the Summit, which made …
Posted in Commerce
Tagged Deja Mi, Smarter Commerce, Smarter Commerce Global Summit Orlando
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Tennis and Technology Hit the Courts at the US Open
by Rick Singer, VP, Sponsorship Marketing, IBM
The end of summer brings one of the most popular global sports events of the year — the US Open.
More than 700,000 fans are expected to attend the matches at …
New Metrics for Inbox Performance
Written by Laura Villevieille.
Laura Atkins of “Word to the Wise” recently wrote a fine article detailing the problem we have as senders: we only ever have access to engagement data through proxy measurements like “open” and “click-through” rates.
There …
Posted in Commerce
Tagged Email, Email Deliverability, mail.ru, Smarter Commerce, Tencent QQ
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Why Traditional Maintenance Just Doesn’t Cut It Anymore
By Christopher Conradi, Business Analytics, IBM
If you own a car in North America, you’re told to change the oil every 3,700 miles or six months. This applies whether you are living in Florida, driving peacefully to work, or …
Posted in Smarter Marketing
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Wrestling with the Yin and Yang of A Smarter Planet
By Steve Hamm
Editor’s Note: This Friday (August 24), be sure to join us for an interactive Smarter Friday conversation about Smarter Cities Challenge on Facebook throughout the business day (New York time). Please Tweet to #SmarterCities.
Nearly four years …
Fast Four: Catching Up with Maria Winans
1. So, what’s bringing you to the Orlando Summit?
I’ve been talking a lot about how instant business has become the norm. If you wait to see how a trend or market fluctuation is going to net out, you’re lost. …
Posted in Commerce
Tagged Maria Winans, Smarter Commerce, Smarter Commerce Global Summit
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It’s Time for CIOs to Get Into the Marketing Game
I’ve talked a lot about the odd couple pairing of the CMO and CIO. More often than not, we look at this partnership through the lens of the CMO, but I think it’s equally important to consider the CIOs …
Posted in Smarter Marketing
Tagged CIO, generation C, IT, Real-life Challenges of a High-Tech CMO, Smarter Marketing, yuchun lee
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Your Business May Depend on Your CMO and CIO Working Together
“The revolution will not be televised.” So the protest movement of the 1960s proclaimed. At the time, the phrase was intended to convey the powerful notion that protesters were making history and changing society, even if the mass media chose …
Is Social Blurring the Lines between Advertising and Marketing?
Following is a guest post by Ted Rubin, Chief Social Marketing Officer at Collective Bias. You can find more of Ted’s writing at TedRubin.com.
I get asked this question a lot: What’s the difference between advertising and …
Posted in Smarter Marketing
Tagged advertising, brands, marketing, Smarter Commerce, Social Media, Ted Rubin
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Klout, Schmout. Connecting is the Real Clout.
Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog.
Let me start by saying, I’m not against numbers, scores or analytical methods that give …