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Smarter Commerce | August 21, 2014

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Monthly Archives: September 2012

Friday Interview Series with Ted Rubin

September 28, 2012 |

Todd “Turbo” Watson (blogger and tech evangelist) talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias, during the Smarter Commerce Global Summit 2012 in Orlando.
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“I just thought it was time that companies start realizing that …

Independent Research Firm Finds Commerce Market Growing; IBM Named a Leader

September 28, 2012 |

This week, Forrester Research, Inc., announced a new report on e-commerce solutions.  The Forrester Wave: B2C Commerce Suites, Q3 2012 report found that commerce technology investment remains strong, with 56% of companies reporting plans to increase spending by 5% or more, and 18% of companies plan to increase spending by at least 20% in 2012 compared with 2011.  According to the report, this level of investment is primarily driven by the ongoing growth of online and mobile channels, with online retail growth averaging 12% in the US and Europe. Read More

IBM Advances Trends in Smarter Supply Chains at CSCMP

September 26, 2012 |

At next week’s Council of Supply Chain Management Professionals (CSCMP) conference, IBM will be exhibiting and speaking on topics designed to help attendees create more agile, responsive supply chains.  In today’s interconnected world, supply chain innovation is at the heart of companies’ efforts to achieve Smarter Commerce by marrying their marketing and product supply strategies to fuel business growth in a global marketplace.

In IBM’s booth, #600, there will be demonstrations of the latest in supply chain planning and execution solutions that help companies make better decisions through supply chain optimization.  By combining powerful optimization and strategic analysis capabilities with order, transportation and warehouse management, companies can anticipate, control and manage disruptions and create new cost savings. Read More

Missed the B2B and MFT Architects Webcast?

September 25, 2012 |

If you weren’t able to join us for our webcast, On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In, here are some of the highlights:

  • The analysis challenge: For IT departments, saddled with

Specialty Retailer Ready for Holiday Season – Are You?

September 24, 2012 |

This is a guest post from Rod Martinez.

Fall is in the air and now is the time that retailers are starting to gear up for the holiday season, hoping for big increases in e-commerce and store orders.  Unfortunately, with the order volume increases come order delays for many retailers because they are limited by their fulfillment systems and processes.  Those limitations stem from a fundamental fulfillment challenge – the inability to fulfill from anywhere.

Most retailers have a lack of inventory visibility across all available fulfillment locations and an inability to utilize all of these locations to fulfill customer orders, resulting in out-of-stocks and delayed or cancelled orders.  It is those customer disappointments that have retailers turning to IBM’s Smarter Commerce initiative to transform their commerce operations to deliver what their customers want, when they want it, and where they want it.  In this way, they can deepen a consumer’s relationship with their brand to create brand advocates. Read More

Friday Interview Series with Len Shneyder & Justin Miller

September 21, 2012 |

Todd “Turbo” Watson (blogger and tech evangelist) talks with former IBM product marketing manager, Len Shneyder, and deja mi’s CEO, Justin Miller, during the Smarter Commerce Global Summit 2012 in Orlando.

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There’s an app for that. “There’s …

Smarter Commerce is Connecting People

September 21, 2012 |

IBM’s Smarter Commerce Global Summit in Orlandounderscored just how much transformation we’re all experiencing, not just in our businesses, but in the ways we communicate with one another, and therefore, in our personal lives as well. At it’s core, Smarter Commerce is about connecting people – buyers, sellers, suppliers, employees, and customers.

The inimitable Pam Moore said it all in the title of her post,Social Media is Still About the People – IBM Smarter Commerce Global Summit 2012 Takeaway. Her take on the top takeaway from the conference — “The most important officer in your company is your customer. If you don’t know them, you better get to know them, fast!”  Read More

All the great Tweets from #IBMSCGS are here…use oneQube Insights to take a look!

September 19, 2012 |

The following is a guest post from Robert Moore, CEO of Internet Media Labs. It was originally posted at

Internet Media Labs, the company behind, is providing a web-based transcript to all the great Tweets that used the #IBMSCGS, #IBMSCGS3, #SmarterCommerce, and #GetRealChat hashtags during the IBM Smarter Commerce Conference this month.  It’s a great resource to connect with what was said and who said it. Read More

Gaining Insights into the Right Integration Strategy

September 18, 2012 |

This is a guest post from Chris Hayes.

Last week, I announced the four panelists who will be joining me for the upcoming webcast,On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In.

Cloud-based solutions promise greater agility, lower costs, and increased collaboration, but many organizations face technology barriers that keep them from realizing the full potential of the cloud. On-premise solutions offer advantages when it comes to connecting with strategic business partners and integrating with complex internal processes. In this webcast I will be asking the panelists about: Read More

It’s About the Customer

September 17, 2012 |

I experienced something of a moment last week at IBM’s Smarter Commerce Global Summit 2012 Orlando. Well actually, there we many moments (chief among them our working together to break the Guinness World Record for the longest handshake chain).

But …