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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: September 2012
Friday Interview Series with Ted Rubin
Todd “Turbo” Watson (blogger and tech evangelist) talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias, during the Smarter Commerce Global Summit 2012 in Orlando.
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Independent Research Firm Finds Commerce Market Growing; IBM Named a Leader
This week, Forrester Research, Inc., announced a new report on e-commerce solutions. The Forrester Wave: B2C Commerce Suites, Q3 2012 report found that commerce technology investment remains strong, with 56% of companies reporting plans to increase spending by 5% or …
IBM Advances Trends in Smarter Supply Chains at CSCMP
At next week’s Council of Supply Chain Management Professionals (CSCMP) conference, IBM will be exhibiting and speaking on topics designed to help attendees create more agile, responsive supply chains. In today’s interconnected world, supply chain innovation is at the …
Missed the B2B and MFT Architects Webcast?
If you weren’t able to join us for our webcast, On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In, here are some of the highlights:
- The analysis challenge: For IT departments, saddled with
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Specialty Retailer Ready for Holiday Season – Are You?
This is a guest post from Rod Martinez.
Fall is in the air and now is the time that retailers are starting to gear up for the holiday season, hoping for big increases in e-commerce and store orders. …
Posted in Commerce
Tagged e-commerce, inventory visibility, order management, retail, Rod Martinez
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Friday Interview Series with Len Shneyder & Justin Miller
Todd “Turbo” Watson (blogger and tech evangelist) talks with former IBM product marketing manager, Len Shneyder, and deja mi’s CEO, Justin Miller, during the Smarter Commerce Global Summit 2012 in Orlando.
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Smarter Commerce is Connecting People
IBM’s Smarter Commerce Global Summit in Orlandounderscored just how much transformation we’re all experiencing, not just in our businesses, but in the ways we communicate with one another, and therefore, in our personal lives as well. At it’s core, …
All the great Tweets from #IBMSCGS are here…use oneQube Insights to take a look!
The following is a guest post from Robert Moore, CEO of Internet Media Labs. It was originally posted at internetmedialabs.com.
Internet Media Labs, the company behind SeeS.aw, is providing a web-based transcript to all the great Tweets that …
Gaining Insights into the Right Integration Strategy
This is a guest post from Chris Hayes.
Last week, I announced the four panelists who will be joining me for the upcoming webcast,On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In.…
Posted in Commerce
Tagged B2B, Chris Hayes, cloud, Managed File Transfer, MFT, panel, Smarter Commerce, Webcast
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It’s About the Customer
I experienced something of a moment last week at IBM’s Smarter Commerce Global Summit 2012 Orlando. Well actually, there we many moments (chief among them our working together to break the Guinness World Record for the longest handshake chain).
But …
See What I Saw at #IBMSCGS!
Following is a guest post by Robert Moore, CEO, at Internet Media Labs, Inc. You can find more of Robert’s writing onhttp://internetmedialabs.com/internet-media-lablog/.
It’s been 5 days since I’ve been back in New York from The IBM Smarter …
Social Media is Still About the People – IBM Smarter Commerce Global Summit 2012 Takeaway
Following is a guest post by Pam Moore, CEO/Founder at Marketing Nutz. You can find more of Pam’s writing on http://www.pammarketingnut.com/blog/.
Yowza, what an amazing experience at the IBM Smarter Commerce Global Summit in Orlando last week. …
On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In
As companies move toward a Smarter Commerce approach – where their buy, market, sell and service operations are centered around their customers – they find that integration plays a critical role in ensuring success across the broader communities involved in …
Posted in Commerce
Tagged B2B, Chris Hayes, cloud, Managed File Transfer, MFT, panel, Smarter Commerce, Webcast
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Content is King, but Context Rules the Experience
Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog.
Have you ever listened to someone speak and thought, this guy gets me? Or …
On the cloud or on the ground in 2012? Deployment Models for Marketers
The following is a guest blog by Akin Arikan, Product Marketing, Enterprise Marketing Management.
What deployment model should marketers prefer for their software technology solutions that support their efforts? Should they pick:
- Cloud based solutions i.e. Software as a Service
…
Meeting Customers’ Needs… Just a Tweet Away?
Meet your new boss. It’s your customer. With instant access to products, pricing, promotional information, dynamic social networks and communities of like-minded friends to advise them, today’s consumers are reshaping the way businesses market and deliver goods and services.
With
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Fast Five with Len Shneyder
1. So, what’s bringing you to the Orlando Summit?
Well, in a word, my job! No but in all seriousness, the Smarter Commerce Global Summit is a wonderful collection of some of the world’s smartest folks. Albeit I’m speaking, I …
Posted in Commerce
Tagged Len Shneyder, Smarter Commerce, Smarter Commerce Global Summit
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The Data-Driven Disadvantage
The following is a guest blog post by Ian Lurie, Founder & CEO of Portent, Inc.
So, you’re in a ‘data-driven’ marketing department, huh? Congratulations. When was your last big idea?
You know. The one that tried something totally …
Posted in Commerce, Smarter Marketing
Tagged data, Ian Lurie, Smarter Commerce, Smarter Commerce Global Summit Orlando
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Five Imperatives for CMOs
CMOs are under attack from all directions. They are being tasked by the C-suite to deliver both innovation and accountability, two disparate objectives that are sometimes at loggerheads with each other. And yet they have less time than ever to …
Quick Three: Catching Up with Yuchun Lee
1. Have you ever been to Orlando? What is your favorite memory of it?
Yes, I have and my favorite memory is riding theMount Everestride with my kids.
2. Which Disney character can you most relate to and why?
Woody …
Posted in Commerce, Smarter Marketing
Tagged Smarter Commerce, Smarter Commerce Global Summit, yuchun lee
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