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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: October 2012
The Supply Chain delivers 27 candy corns for each and every American
The following is a guest blog by Brad Loetz, President, REMEDI Electronic Commerce Group.
In 2011, 35 million pounds of candy corn were produced for Halloween, equating to 9 billion pieces – or 27 pieces for every person …
Making Their Lists and Checking Them Twice
Did you know there only eight more weekends until Christmas? Have you launched into your holiday shopping yet? The Thanksgiving holiday is looming, and along with it, the unofficial start of the holiday shopping season. I suspect that many of …
Why Leading Marketers Outperform – and – Linking Insight to Action for Online Data
Less than a third of companies responding to IBM’s 2012 Marketing Survey are using their online data to target or syndicate one-to-one offers and ad messages. The ones that do, for example, syndicate display advertising using online data outpace their …
Posted in Commerce, Smarter Marketing
Tagged Akin Arikan, anaylics, IBM Marketing Survey, marketing, webinar
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Friday Interview Series with Liz Strauss
Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Liz Strauss, Founder of SOBCon, during the Smarter Commerce Global Summit 2012 in Orlando.
…
Postcard from Paris: Shaping the Future of Marketing
I’m in Paris for IBM’s CIO-CMO Leadership Exchange, where nearly two hundred CMOs and CIOs from Europe’s leading companies are gathered to discuss the next big shifts in marketing. It’s an exciting time as some of the foremost business …
Posted in Commerce, Smarter Marketing
Tagged CIO, marketing, Paris, Real-life Challenges of a High-Tech CMO, Surjit Chana, Tami Cannizzaro
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Writing the History of Marketing
- By Surjit Chana
- When did the discipline of marketing begin?
A scholarly approach to marketing has been pre-eminent throughout the 20th century, with the University of Pennsylvania offering a course in ‘The Marketing of Products’ as far back …
Posted in Commerce, Smarter Marketing
Tagged Analytics, Big Data, CIO, marketing, Real-life Challenges of a High-Tech CMO, Surjit Chana
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B2B Integration: The Infographic
An integrated supply chain is just as important to meeting customer needs as marketing and sales operations. Supply chain innovation, which often relies heavily on the broader ecosystem of partners and suppliers involved in the process, ensures that companies can …
An Ecosystem for Analyzing Customer Experience
Eric Peterson of Web Analytics Demystified said it best: “Online, no one can hear you scream.” Last week, Eric made this point abundantly clear during our webinar on Avoiding Blind Spots in Digital Analytics. His point was compelling and …
Take your orders to the next level: going beyond catalog-driven Order Management
Recently, I wrote about the trend toward catalog-driven order management for communications service providers (CSP’s), being driven largely by their desire to achieve Smarter Commerce. Smarter Commerce helps companies better manage their value chain – including buy, market, sell, …
Friday Interview Series with Bryan Kramer
Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Bryan Kramer, President & CEO, Purematter, during the Smarter Commerce Global Summit 2012 in Orlando.
…
Commerce Changes When Online and Offline Collide
Did you watch the presidential debates on Tuesday night? If so, were you simultaneously tweeting your opinion of the candidates? By Twitter’s own account, 7.2 million tweets were sent out during the 90-minute debate.
What would have seemed precious and …
Building Long-Term Value with Social Media
The following is a guest blog by Buell G. Duncan, Vice President, Marketing, IBM Software Group.
What does it mean to create a favorable selling environment using social media? Recently, I had the opportunity to discuss that very topic at …
The Rise of Connected Consumerism: Brian Solis Speaks
A couple of weeks ago, I had the pleasure of hosting a webinar with Altimeter Group’s Brian Solis. So what is connected consumerism and why should we, as marketers, care?
The simple answer is that connected consumers—those digital natives …
Meet Yuchun Lee: Another Person for a Smarter Planet
This is a guest post by By Richard Silberman, Writer/Researcher, IBM Communications
Yuchun Lee knows about taking risks — and about winning. For seven years following college at MIT he was a member of the infamous MIT blackjack team, …
Posted in Commerce
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Avoiding Marketing Blind Spots
The premise behind marketing software is simple enough: , “How can I orient my business around the customer?” rather than, “How I can get the customer to follow my lead?”
In practice, however, executing against this premise is a daunting …
Posted in Smarter Marketing
Tagged David Haucke, digital analytics, eric peterson, marketing, Tealeaf, web analytics demystified, Webcast
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Friday Interview Series with Robert Moore
Todd “Turbo” Watson (blogger and tech evangelist) talks with Robert Moore, CEO, Internet Media Labs, Inc, during the Smarter Commerce Global Summit 2012 in Orlando.
…
Innovation in Contract Management Helping to Transform Procurement For Competitive Advantage
The International Association of Contract and Commercial Managers (IACCM) conference will be held next week in Houston TX. I’m looking forward to getting valuable insight from global thought leaders and hearing about some of the most pressing issues and challenges …
Posted in Commerce
Tagged Bill Huber, ConocoPhillips, global sourcing, IACCM, Matt McGovern, Nils Svanberg, Procurement, supply chain, vendor risk assessment
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New Zealand Vintner Taps Predictive Analytics for Global Wine Markets
This is a guest postby Matt Boswell, Corporate Financial Planner, Delegat’s Wine Estate
A bottle of wine represents a constantly-evolving process that spans numerous interconnected geographies, markets, and commercial livelihoods. As winemakers of repute, our expertise at Delegat’s Wine …
Posted in Commerce
Tagged Analytics, Cognos TM1, Delegat's Wine Estate, Global, markets, Matt Boswell, Predicting Analytics, wine
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A View from MobileCON – Making Commerce Mobile
Today, I had the opportunity to present at MobileCON on “Making Commerce Mobile: Strategy and Trends of Mobile Commerce.” The session included a lively discussion, and so I thought I’d capture that for other communications service providers (CSPs) …
Posted in Commerce
Tagged Chris Shaw, communications service providers, mobile-commerce, MobileCON, Smarter Commerce
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Thomson Reuters and IBM Present at Sourcing Interests Group (SIG) in Scottsdale
This year, IBM made a strategic investment in the procurement market with the acquisition of Emptoris, a leading provider of strategic supply and enterprise contract management solutions. Continuing that investment, IBM is meeting with sourcing, outsourcing and procurement executives from …