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Smarter Commerce | September 2, 2014

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Monthly Archives: October 2012

The Supply Chain delivers 27 candy corns for each and every American

October 31, 2012 |

The following is a guest blog by Brad Loetz, President, REMEDI Electronic Commerce Group.

In 2011, 35 million pounds of candy corn were produced for Halloween, equating to 9 billion pieces – or 27 pieces for every person in the U.S., that’s a lot of candy corn!  Consumers spent $2.2 billion on Halloween candy in 2011, and may spend four times that much in 2012.  The National Retail Federation estimates that total Halloween retail spending will reach almost $8 billion in 2012.[1] Read More

Making Their Lists and Checking Them Twice

October 30, 2012 |

Did you know there only eight more weekends until Christmas? Have you launched into your holiday shopping yet? The Thanksgiving holiday is looming, and along with it, the unofficial start of the holiday shopping season. I suspect that many of …

Why Leading Marketers Outperform – and – Linking Insight to Action for Online Data

October 29, 2012 |

Less than a third of companies responding to IBM’s 2012 Marketing Survey are using their online data to target or syndicate one-to-one offers and ad messages. The ones that do, for example, syndicate display advertising using online data outpace their competitors financially.

This is one of the many pieces of insight that will be reviewed as part of the upcoming webinar, Why Leading Marketers Outperform, including also practical recommendations for what to do about it. Read More

Friday Interview Series with Liz Strauss

October 26, 2012 |

Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Liz Strauss, Founder of SOBCon, during the Smarter Commerce Global Summit 2012 in Orlando.

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“People often start out blogging straight-forward information. …

Postcard from Paris: Shaping the Future of Marketing

October 25, 2012 |

I’m in Paris for IBM’s CIO-CMO Leadership Exchange, where nearly two hundred CMOs and CIOs from Europe’s leading companies are gathered to discuss the next big shifts in marketing. It’s an exciting time as some of the foremost business …

Writing the History of Marketing

October 24, 2012 |
By Surjit Chana
When did the discipline of marketing begin?

A scholarly approach to marketing has been pre-eminent throughout the 20th century, with the University of Pennsylvania offering a course in ‘The Marketing of Products’ as far back as 1905.

Farther back in time, France saw the birth of press advertising – an innovation that shaped more than a century’s marketing practice. In 1836, the French newspaper, La Presse was the first to feature paid advertising on its pages; lowering prices, extending readership and increasing profitability.

So it is perhaps appropriate that we return to Franceto reignite an exchange of views on the next phase in 21st century marketing, which IBM began in New York this June. Read More

B2B Integration: The Infographic

October 24, 2012 |

An integrated supply chain is just as important to meeting customer needs as marketing and sales operations.  Supply chain innovation, which often relies heavily on the broader ecosystem of partners and suppliers involved in the process, ensures that companies can deliver the brand experience customers are expecting. If you are committed to building a customer-focused enterprise, then you’re going to need to synchronize your extended value chain. Read More

An Ecosystem for Analyzing Customer Experience

October 23, 2012 |

Eric Peterson of Web Analytics Demystified said it best: “Online, no one can hear you scream.” Last week, Eric made this point abundantly clear during our webinar on Avoiding Blind Spots in Digital Analytics.  His point was compelling and illustrative, as it spoke to the struggles digital marketers encounter with gaining total clarity on their customers’ online experiences.

We’ve moved beyond theory in this space to the practical application of solutions that help marketers answer both the “what” and the “why” of customer experience.  By combining digital analytics with customer experience management, voice of the customer, and testing and targeting, we have formed the core digital optimization ecosystem through which marketers can measure customer experience and optimize accordingly. Read More

Take your orders to the next level: going beyond catalog-driven Order Management

October 22, 2012 | | One Comment

Recently, I wrote about the trend toward catalog-driven order management for communications service providers (CSP’s), being driven largely by their desire to achieve Smarter Commerce. Smarter Commerce helps companies better manage their value chain – including buy, market, sell, …

Friday Interview Series with Bryan Kramer

October 19, 2012 |

Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Bryan Kramer, President & CEO, Purematter, during the Smarter Commerce Global Summit 2012 in Orlando.

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Quick 101 on social listening. “Social …