-
Smarter Commerce Blogs
Article Archive
Most Commented Posts
Recent Posts
Tags
Analytics (60) B2B (24) CIO (17) Craig Hayman (19) customer experience (19) e-commerce (20) Email Deliverability (18) Email Marketing (29) Facebook (16) generation C (27) ibm (24) Madrid Summit (17) marketing (45) Mobile (17) mobile-commerce (29) Mobile Marketing (16) Procurement (19) Real-life Challenges of a High-Tech CMO (40) retail (44) Smarter Commerce Global Summit (41) Smarter Commerce Global Summit Orlando (54) Smarter Marketing (34) Social Media (71) supply chain (38) Ted Rubin (23) Todd Watson (17) Twitter (18) Webcast (19)-
- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Monthly Archives: November 2012
Friday Interview Series with Trevor Newell
Todd “Turbo” Watson (blogger and tech evangelist) talks with Trevor Newell, Co-founder and president, SHOP.CA, during the Smarter Commerce Global Summit 2012 in Orlando.
SHOP.CA uses a unique strategy to intersect commerce with social media. “We looked at Canada, …
Turning Insight into Action Using Customer Analytics
Customer empowerment is the name of the game today. At IBM, we’ve seen companies big and small across various industries respond to this empowerment by transforming the way they market and sell products and services.
Why the change? It’s a …
IBM Digital Analytics Benchmark Results Show Retailers Scored Big With Consumers!
Join the #smartershopping Conversation – Richard Feinberg, professor of consumer sciences and retailing at Purdue University, and Jill Puleri, IBM global retail lead to Participate in Special Twitter Chat.
Richard Feinberg, Professor of Consumer Sciences and Retailing at Purdue University, …
Cyber Monday Is the Biggest Shopping Day of the Year
Cyber Monday results are in and they’re not big. They’re huge. As in the kinds of numbers that make retailers sit up and take notes.
For starters, consumers made Cyber Monday the biggest shopping day of the year—spending their way …
Cyber Monday Lessons from Madonna
In 1991, Madonna released Truth or Dare, a documentary that sent a frisson of excitement through the music and movie industries alike. It seemed like we’d never before seen a performer willing to reveal the most intimate moments of …
DKIM 512 bit cracked, Gmail Policy Changes, And The Implications for Email Senders
On Oct 24, Wired.com published an article detailing how a clever mathematician got an email from a headhunter at Google, took it as a challenge, cracked the 512 bit DKIM key that Google sent the mail with, and wrote them …
Posted in Commerce, Smarter Marketing
Tagged Annalivia Ford, DKIM key, Email Marketing, gmail
Leave a comment
Cyber Monday Is More Important than Ever
It’s the Monday after Thanksgiving and most everyone is back in the office. But I wonder how many people, while plowing through their to-do lists and meetings, are actually keeping a weather eye on Cyber Monday sales and deals.
The …
40 Tips to Rock Cyber Monday & Everyday Online Sales
Following is a guest post by Pam Moore, CEO/Founder at Marketing Nutz. You can find more of Pam’s writing on http://www.pammarketingnut.com/blog/.
Cyber Monday… either you are ready or you’re not! Many businesses miss out on a great …
Posted in Commerce, Smarter Marketing
Tagged brand, Cyber Monday, MarketingNutz, online, Pam Moore, Pinterest, SEO, Social Media, Twitter
Leave a comment
IBM Digital Analytics Benchmark – Cyber Monday
Updated at 9:35 PM ET: According to the IBM Digital Analytics Benchmark, as of 6 p.m. EST, Cyber Monday online sales continue to rise. Online sales are currently up over 28 percent over 2011. CMOs and marketers continue to cater …
2012 IBM Black Friday Cyber Monday Benchmark Results
The results are in! The IBM Digital Analytics Benchmark, which is the industry’s only cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day, tracked online holiday retail sales throughout Thanksgiving and Black Friday. Below, find …
Posted in Commerce, Smarter Marketing
Tagged e-commerce, Smarter Commerce, Smarter Marketing, Web Analytics
59 Comments
Mobile Drives Black Friday Shopping According to IBM Digital Analytics Benchmark
Expectations were high when it came to online sales this holiday season and Black Friday 2012 didn’t disappoint. Overall, online sales were up close to 24 percent over 2011 as of 9 p.m. EST. But what really stood out this …
Posted in Commerce, Smarter Marketing
Tagged Black Friday, black friday deals, holiday, ibm, iPad, Iphone, Mobile, online sales, retail, shopping, Smarter Commerce, smartphones, Thanksgiving
2 Comments
Happy Thanksgiving from IBM Smarter Commerce!
We wish all of our U.S. readers a very happy Thanksgiving!
While we’ll be enjoying time with our loved ones, we’ll also be keeping an eagle eye on holiday shopping trends. We suspect that lots of people are ready and …
Smarter Commerce in Action: Taking the Community Approach
How consumers shop today is much different than how they shopped even a few years ago. Rather than relying on brands for product advice, consumers are increasingly turning to friends and social networks for guidance before making purchases.
Can a …
Posted in Commerce
Tagged e-commerce, Hong Kong Department Stores, retail, Rod Martinez, Smarter Commerce, social commerce
Leave a comment
How Analytics Forever Changed Holiday Shopping
There was a time not that long ago, really, when savvy shoppers waited eagerly for the day after Thanksgiving. Black Friday—so named because it was allegedly the day that retailers’ ledgers went into the black— traditionally marked the beginning …
Mobile Shopping For the Holidays
I’ve got a secret weapon in my quest for the perfect holiday gift: my mobile phone. I say that with tongue firmly in cheek. You’d practically have to be living under a rock to not have noticed that the mobile …
Posted in Commerce, Smarter Marketing
Tagged holiday, IBM Digital Analytics Benchmark, Mobile Marketing, shopping, Smarter Commerce
1 Comment
Interview Series with Jay Henderson
Todd “Turbo” Watson (blogger and tech evangelist) talks with Jay Henderson, Enterprise Marketing Management – Global Strategy Program Director, during the Smarter Commerce Global Summit 2012 in Orlando.
Marketing is in a state of chaos. “When you look at …
Holiday Shopping: A Day in the Life of the Savvy Customer
Have you started your holiday shopping yet? Thanksgiving is around the corner, and with it, Black Friday and Cyber Monday, two of the most famous and frenzy-inducing shopping days of the year.
I’ve started my list of gifts for loved …
Posted in Commerce, Smarter Marketing
Tagged customer experience, holiday shopping, infographic, Maria Winans, marketing, Smarter Commerce
Leave a comment
Friday Interview Series with Yuchun Lee
Todd “Turbo” Watson (blogger and tech evangelist) talks with Yuchun Lee, VP and General Manager, Enterprise Marketing Management Group, during the Smarter Commerce Global Summit 2012 in Orlando.
“The end objective of every organization is to make sure that …
Posted in Commerce, Smarter Marketing
Tagged Friday, Interview, marketing, Smarter Commerce Global Summit Orlando, Todd Watson, Video, yuchun lee
Leave a comment
The Power of One to One Marketing on Election Day
Democrats and Republicans alike set out to create grassroots campaigns leveraging modern-day technology. The parties invested heavily in data mining, social and mobile to digitize the end-to-end election process.
In 2008, Obama’s campaign discovered the power of data mining and …
Posted in Commerce, Smarter Marketing
Tagged 2012, campaign, Democrat, election, marketing, Michelle Eichner, Republican
Leave a comment
Strategic Supply Chain Management: The Infographic
The following is a guest post by Terrence Curley, IBM Director, Products – B2B & Commerce.
Do you know what the future holds for strategic supply chain management? At IBM’s Smarter Commerce Global Summit 2012 Orlando, we created the …
Posted in Commerce, Procurement
Tagged Procurement, Smarter Commerce Global Summit Orlando, supply chain, Terrence Curley
3 Comments