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Smarter Commerce | April 23, 2014

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Monthly Archives: November 2012

Friday Interview Series with Trevor Newell

November 30, 2012 |

Todd “Turbo” Watson (blogger and tech evangelist) talks with Trevor Newell, Co-founder and president, SHOP.CA, during the Smarter Commerce Global Summit 2012 in Orlando.

SHOP.CA uses a unique strategy to intersect commerce with social media. “We looked at Canada, …

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Turning Insight into Action Using Customer Analytics

November 28, 2012 |

Customer empowerment is the name of the game today. At IBM, we’ve seen companies big and small across various industries respond to this empowerment by transforming the way they market and sell products and services.

Why the change? It’s a …

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IBM Digital Analytics Benchmark Results Show Retailers Scored Big With Consumers!

November 28, 2012 |

Join the #smartershopping Conversation – Richard Feinberg, professor of consumer sciences and retailing at Purdue University, and Jill Puleri, IBM global retail lead to Participate in Special Twitter Chat.

Richard Feinberg, Professor of Consumer Sciences and Retailing at Purdue University, …

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Cyber Monday Is the Biggest Shopping Day of the Year

November 27, 2012 |

Cyber Monday results are in and they’re not big. They’re huge. As in the kinds of numbers that make retailers sit up and take notes.

For starters, consumers made Cyber Monday the biggest shopping day of the year—spending their way …

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Cyber Monday Lessons from Madonna

November 27, 2012 |

In 1991, Madonna released Truth or Dare, a documentary that sent a frisson of excitement through the music and movie industries alike. It seemed like we’d never before seen a performer willing to reveal the most intimate moments of …

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DKIM 512 bit cracked, Gmail Policy Changes, And The Implications for Email Senders

November 27, 2012 | | One Comment

On Oct 24, Wired.com published an article detailing how a clever mathematician got an email from a headhunter at Google, took it as a challenge, cracked the 512 bit DKIM key that Google sent the mail with, and wrote them …

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Cyber Monday Is More Important than Ever

November 26, 2012 | | One Comment

It’s the Monday after Thanksgiving and most everyone is back in the office. But I wonder how many people, while plowing through their to-do lists and meetings, are actually keeping a weather eye on Cyber Monday sales and deals.

The …

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40 Tips to Rock Cyber Monday & Everyday Online Sales

November 26, 2012 |

Following is a guest post by Pam Moore, CEO/Founder at Marketing Nutz. You can find more of Pam’s writing on http://www.pammarketingnut.com/blog/.

Cyber Monday… either you are ready or you’re not!  Many businesses miss out on a great …

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IBM Digital Analytics Benchmark – Cyber Monday

November 26, 2012 | | One Comment

Updated at 9:35 PM ET: According to the IBM Digital Analytics Benchmark, as of 6 p.m. EST, Cyber Monday online sales continue to rise. Online sales are currently up over 28 percent over 2011. CMOs and marketers continue to cater …

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2012 IBM Black Friday Cyber Monday Benchmark Results

November 24, 2012 | | 61 Comments

The results are in! The IBM Digital Analytics Benchmark, which is the industry’s only cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day, tracked online holiday retail sales throughout Thanksgiving and Black Friday. Below, find …

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