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Smarter Commerce | April 20, 2014

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Special Sneak Peek Alert: Watch first-ever IBM Smarter Commerce commercial before it airs

On January 1, 2012, IBM will unveil its first TV commercial for Smarter Commerce during the ESPN Sunday NFL Countdown and on January 2nd during the Fiesta Bowl. But in the spirit of the holidays (and because we think it’s better to give than to receive), we’re offering all of you an early sneak peek; take a look here on YouTube.

We hope you’ll find the ad clever—its rhythm reminds me a bit of that classic English nursery rhyme, The House that Jack Built. But more importantly, we hope it will make you think about how you and IBM together can take a new approach to commerce centered around the customer.

What do you think?



  1. an IBMer

    Hello Alisa, did you mean “On January 1, 2012″ :)

  2. Tim Monahan

    Love the spot! What song is used? I really dig it!

  3. Alisa Maclin

    Hi Tim, in answer to your question on the music in the commercial, it is an original piece of music created by Rich DeCicco of Pulse Music. Its untitled, but we can call it “Ahead of Demand”.

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