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Smarter Commerce | October 2, 2014

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Smarter Commerce Global Summit 2012 – Madrid is now live!


By Maria Winans
Vice President, WW Software Industry Solutions Marketing

I am pleased to announce the opening of our Smarter Commerce Global Summit 2012 – Madrid which will take place from May 22nd through May 24th, 2012. Centered on “redefining business in the age of the customer,” this event builds on two extremely successful IBM events: the inaugural Smarter Commerce Global Summit, held in San Diego last September, and the tenth-annual Marketing Innovation Summit, held in Berlin last summer. This year’s summit in Madrid will combine these two, previously separate conferences into one powerhouse event.

For those of you who’d love to go to Madrid, but just can’t make the trip to Europe, stay tuned for the announcement of dates and location of the 2012 North America Smarter Commerce Global Summit.

The summit in Madrid will offer more than 150 sessions with practical recommendations on how to respond to today’s customers and effectively connect with those customers in a fast-evolving digital landscape. Session topics will span mission-critical commerce activities, including supply chain and supply management, synchronizing the value chain, marketing innovation, mobile commerce, as well as analytics and insight.

B2B and commerce clients will uncover new market-leading capabilities and industry relevance gained from IBM’s recent acquisitions. Enterprise Content Management (ECM) will also take center stage this year as we explore how information is captured, socialized, and analyzed. We’ll also cover the increasingly business-critical issue of ECM governance.

As an added benefit to all attendees, we’ll be hosting the Marketing Innovation Summit (MIS) as part of the Smarter Commerce Global Summit in Madrid. At MIS, marketing executives will discover next-generation techniques for enterprise marketing management based on customer analytics and insights and tailored to the individual across medium, channel or device.

Alumni and early bird registration is now open for clients and business partners. Be sure to bookmark the Smarter Commerce European Summit 2012 – Madrid website to keep up-to-date on registration, the event agenda, sponsorship, materials and other related news.

I hope to see you in Madrid!

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