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Smarter Commerce | April 23, 2014

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Holiday Shopping: A Day in the Life of the Savvy Customer

Have you started your holiday shopping yet? Thanksgiving is around the corner, and with it, Black Friday and Cyber Monday, two of the most famous and frenzy-inducing shopping days of the year.

I’ve started my list of gifts for loved ones and have begun researching where to buy what and from which retailer. That got me to thinking about the technology that goes into making sure that each of us not only find what we’re looking for, but receive our precious packages in time for the holidays.

We’ve created this infographic to give you a glimpse into the technology—from marketing optimization to analytics to supply chain logistics—that will make your holidays (and every shopping day of the year, really) an extra-special experience. IBM’s Digital Analytics Benchmark is showing that 2012 is going to be a banner year for mobile shopping. I know I’ll be using my Smart Phone; will you?

Click to view a larger version.

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