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Smarter Commerce | August 22, 2014

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About-

Jay Henderson

Jay Henderson

Jay leads product strategy within the IBM ExperienceOne group. His team is responsible for market analysis, customer insight, and industry marketing functions. He came to IBM through its acquisition of Unica.

Posts By Jay Henderson

Let’s talk turkey

July 28, 2014 |

This week on #MediaChat: holiday readiness.

In these dog days of summer, consumers are on the hunt for sunscreen, bathing suits, and outdoor furniture. And thanks to the heat and humidity, Christmas couldn’t be further from the minds of summer …

Join The Conversation – @Jay_Henderson Discusses Upcoming #SmarterCommerce Global Summit And Customer Engagement On #MMChat

May 5, 2014 |

Are you an “essential” brand to your customers? Winning brands earn an essential role in their customers’ lives by capitalizing on moments that matter and playing by the new rules of engagement. Knowing each customer in context, delivering personally relevant …

Marketing And Technology – Playing In The Same Sandbox – An AMA Boston Fireside Chat On April 24

April 21, 2014 |

While the ‘art of selling’ was once left in the hands of marketing and sales gurus with little input from the tech whizzes, times have changed. Today, marketers rely heavily on data to engage customers and predict buying behavior. This …

The Evolution Of Mobile Marketing

March 4, 2014 |

By February, those who decided to pursue a New Year’s resolution are taking stock of whether or not they’ve stuck with it. Sadly, according to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s …

Service So Good It Is Marketing: 7 Ways To Amp ROI With Customer Analytics

December 9, 2013 |

Customer analytics is not new, but it’s becoming a focal point of how to increase marketing success and revenue. “Good marketing feels like a service, and the service is so good that it’s marketing,” said Jay Henderson, Strategy Director, Enterprise …

It’s the year of the mobile shopper … and I mean it this time

November 30, 2013 |

It seems like every year, the retail pundits predict that this will finally be the holiday season that mobile shopping comes of age. (Hello, self.) Well I think we can all finally retire that prediction and definitively chalk that up …

Top 3 Online Shopping Trends to Watch from the Q2 IBM Retail Index

July 29, 2013 |

Yesterday I looked forward to some of the key challenges that online retailers will face in the coming holiday shopping season. Today I’m going to take a look back at key online buying trends from the spring quarter based on …

Ready for the Holidays? Discover 4 Key Challenges for Retailers this Season

July 29, 2013 | | One Comment

It’s never too soon to plan for the holidays! We’ve seen a huge shift in online consumer behavior lately, and these changes are bound to cause challenges for unprepared retailers during the upcoming season. What can you do to get …

A European Look at the IBM State of Marketing Survey

June 26, 2013 |

We’ve recently issued our fourth annual survey of global marketing professionals, which found that marketers are crunching big data and automating personalized marketing campaigns to stay ahead of evolving needs of their customers. But how do European marketing strategies …

Turning Insight into Action Using Customer Analytics

November 28, 2012 |

Customer empowerment is the name of the game today. At IBM, we’ve seen companies big and small across various industries respond to this empowerment by transforming the way they market and sell products and services.

Why the change? It’s a …