Image Image Image Image Image Image Image Image Image Image

Smarter Commerce | April 24, 2014

Scroll to top



Jay Henderson

Jay Henderson

Jay leads product strategy within IBM’s Enterprise Marketing Management group. His team is responsible for market analysis, customer insight, and industry marketing functions. He came to IBM through its acquisition of Unica.

Posts By Jay Henderson

Marketing And Technology – Playing In The Same Sandbox – An AMA Boston Fireside Chat On April 24

April 21, 2014 |

While the ‘art of selling’ was once left in the hands of marketing and sales gurus with little input from the tech whizzes, times have changed. Today, marketers rely heavily on data to engage customers and predict buying behavior. This …

Read More

The Evolution Of Mobile Marketing

March 4, 2014 |

By February, those who decided to pursue a New Year’s resolution are taking stock of whether or not they’ve stuck with it. Sadly, according to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s …

Read More

Service So Good It Is Marketing: 7 Ways To Amp ROI With Customer Analytics

December 9, 2013 |

Customer analytics is not new, but it’s becoming a focal point of how to increase marketing success and revenue. “Good marketing feels like a service, and the service is so good that it’s marketing,” said Jay Henderson, Strategy Director, Enterprise …

Read More

It’s the year of the mobile shopper … and I mean it this time

November 30, 2013 |

It seems like every year, the retail pundits predict that this will finally be the holiday season that mobile shopping comes of age. (Hello, self.) Well I think we can all finally retire that prediction and definitively chalk that up …

Read More

Top 3 Online Shopping Trends to Watch from the Q2 IBM Retail Index

July 29, 2013 |

Yesterday I looked forward to some of the key challenges that online retailers will face in the coming holiday shopping season. Today I’m going to take a look back at key online buying trends from the spring quarter based on …

Read More

Ready for the Holidays? Discover 4 Key Challenges for Retailers this Season

July 29, 2013 | | One Comment

It’s never too soon to plan for the holidays! We’ve seen a huge shift in online consumer behavior lately, and these changes are bound to cause challenges for unprepared retailers during the upcoming season. What can you do to get …

Read More

A European Look at the IBM State of Marketing Survey

June 26, 2013 |

We’ve recently issued our fourth annual survey of global marketing professionals, which found that marketers are crunching big data and automating personalized marketing campaigns to stay ahead of evolving needs of their customers. But how do European marketing strategies …

Read More

Turning Insight into Action Using Customer Analytics

November 28, 2012 |

Customer empowerment is the name of the game today. At IBM, we’ve seen companies big and small across various industries respond to this empowerment by transforming the way they market and sell products and services.

Why the change? It’s a …

Read More

2012 IBM Black Friday Cyber Monday Benchmark Results

November 24, 2012 | | 61 Comments

The results are in! The IBM Digital Analytics Benchmark, which is the industry’s only cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day, tracked online holiday retail sales throughout Thanksgiving and Black Friday. Below, find …

Read More

Mobile Drives Black Friday Shopping According to IBM Digital Analytics Benchmark

November 23, 2012 | | 3 Comments

Expectations were high when it came to online sales this holiday season and Black Friday 2012 didn’t disappoint. Overall, online sales were up close to  24 percent over 2011 as of 9 p.m. EST. But what really stood out this …

Read More