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Author Archives: Jay Henderson
Turning Insight into Action Using Customer Analytics
Customer empowerment is the name of the game today. At IBM, we’ve seen companies big and small across various industries respond to this empowerment by transforming the way they market and sell products and services.
Why the change? It’s a …
2012 IBM Black Friday Cyber Monday Benchmark Results
The results are in! The IBM Digital Analytics Benchmark, which is the industry’s only cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day, tracked online holiday retail sales throughout Thanksgiving and Black Friday. Below, find …
Posted in Commerce, Smarter Marketing
Tagged e-commerce, Smarter Commerce, Smarter Marketing, Web Analytics
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Mobile Drives Black Friday Shopping According to IBM Digital Analytics Benchmark
Expectations were high when it came to online sales this holiday season and Black Friday 2012 didn’t disappoint. Overall, online sales were up close to 24 percent over 2011 as of 9 p.m. EST. But what really stood out this …
Posted in Commerce, Smarter Marketing
Tagged Black Friday, black friday deals, holiday, ibm, iPad, Iphone, Mobile, online sales, retail, shopping, Smarter Commerce, smartphones, Thanksgiving
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Making Their Lists and Checking Them Twice
Did you know there only eight more weekends until Christmas? Have you launched into your holiday shopping yet? The Thanksgiving holiday is looming, and along with it, the unofficial start of the holiday shopping season. I suspect that many of …
Beat the Summer Heat with Cool Holiday Thinking
Today, heat waves are sending the mercury well above 90 across much of the U.S. We are clearly in the thick of summer’s sweltering heat. For me, it feels like the perfect time to grab an ice-cold beverage and plan …
Posted in Smarter Marketing
Tagged Analytics, commerce, holiday readiness, Jay Henderson, retail, Smarter Commerce
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Will this 2012 Holiday Be Remembered as the Year of the Couch?
How many sales from a mobile device does it take to screw in a light bulb? OK, so maybe that doesn’t make sense. How about this? How many online sales from a mobile device does it take for chief marketing …
Posted in Commerce
Tagged Jay Henderson, Mobile, retail, Smarter Commerce, Smarter Marketing
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From A Smarter Planet: The Year of the Social Media Olympics
With the 2012 Summer Olympics around the corner, it seems that lots of people are talking about using Twitter and Facebook to keep track of their favorite athletes. And why not? Social Media is often the fastest, easiest, and most …
Posted in Smarter Marketing
Tagged Jay Henderson, Olympics, Smarter Commerce, Social Media
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The Marketing Transformation at First Tennessee Bank
It’s always gratifying to see companies using IBM Enterprise Marketing Management (EMM) solutions transform their marketing processes into an integrated, self-learning system that delivers strong ROI. First Tennessee Bank is a terrific example.
Like companies in many industries, First Tennessee’s …
Fast Five with Jay Henderson
1. What’s bringing you to the Madrid Summit?
The IBM Smarter Commerce Global Summit where I’ll be speaking at the “How Cross Channel Customer Profiles Enable Smarter Marketing” session, on Tuesday, May 22nd. I’m also spending …
Explore the Evolving Role of Marketers
One of the major themes we’ll be addressing at the IBM Smarter Commerce Global Summit in Madrid is the idea of the connected customer. It’s no surprise that customers are embracing and utilizing technology in all aspects of their lives …
Marketing Is in a State of Chaos
Though I work in marketing technology, I’ve long been intrigued by data visualization. The pioneering works of Edward Tufte, Stephen Few and others (including technology leaders such as IBM) have helped to turn visualization into an incredibly valuable tool for …
IBM introduces new online retail economic indicator – Join the conversation!
**Post was updated on April 30 to include new dates and times.
When it comes to shopping, consumers are increasingly empowered in the digital age. With increasing online shopping, channels multiplying and consumer habits evolving daily, getting an accurate reading …
Posted in Smarter Marketing
Tagged Analytics, economic indicator, GetRealChat, Jay Henderson, retail, sentiment, Smarter Marketing, social
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Smarter Commerce uses technology to enhance marketing and to blend marketing into selling and service
There is little doubt that a new breed of empowered customers has emerged. However, as commerce evolves in response to them, it is placing new demands on marketing.
To effectively engage customers and prospects, marketers must listen to customers and …
Posted in Smarter Marketing
Tagged Selling, Service, Smarter Commerce, Smarter Marketing
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IBM’s CMO Study and Gaining Big Competitive Advantage
This time last year, IBM had just purchased Unica. It’s hard for me to believe that it’s already been a year. What comes to mind as I write this post is that I am truly in awe of IBM’s ability …
Posted in Smarter Marketing
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The State of Marketing? Survey Says…
Things here at Unica are busy. We are now officially part of IBM, we’ve rolled out the 8.5 version of our enterprise product line, and we just put the wraps on a very successful user conference. I’d be remise if …
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Charting a Course for the Future of Marketing at MIS 2011
Next month (May 2-5), Unica’s user conference comes to Boston. MIS 2011 is shaping up to be an exciting event with great content, industry experts, and of course a terrific roster of Unica customers.
This year, I’m hosting a new …
Posted in Uncategorized
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The Mobile Strategy You Didn’t Know You Had – Mobile Emails and Mobile Websites
What does your website or email look like on a mobile device? We know, do you?
After a great summer hiatus, a co-worker pointed out to me that it is post Labor Day (pre-Columbus Day) and high time for me …
Glocal Marketing. Think Globally, Act Locally. Now for Marketing, Not Just the Environment
The phrase “Think Globally, Act Locally” has been used in many contexts – town planning, environment, and business. How about using it to describe your marketing strategy?
While by no means an English major, having worked at a …
Posted in Uncategorized
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Confessions of a Twitter Skeptic: A Success Story in My Own Backyard
Don’t tell anyone, but I don’t tweet, only joined Facebook a few short months ago, and my phone isn’t smart. These are strange statements for a guy who works in Hi-Tech marketing, lives in the Boston area, and went to …
What’s Up Doc? The Prescription for Physician Marketing
Unica’s HQ is nestled is the high tech metropolis of Waltham Massachusetts, just outside of Boston along the 128 tech belt. This means that most of us have a reasonable commute into work. Thankfully Boston has decent radio programming between …
Posted in Uncategorized
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