Image Image Image Image Image Image Image Image Image Image

Smarter Commerce | August 30, 2014

Scroll to top



Maria Winans

Maria Winans

Maria B Winans is Vice President of IBM Social Business Category and Industry Cloud Solutions Marketing, where she is responsible for helping IBM clients achieve overall business effectiveness with a solutions-centric approach creating value for the line-of-business. She maintains her strategic marketing role supporting Collaboration Solutions and Industry Solutions (including IBM Smarter Cities, Smarter Commerce, Smarter Workforce) and leads the marketing strategy that is focused on adopting the powerful transformative potential of Software as a Service (SaaS). With this, Ms Winans brings together the unique value of the Social Business Category to address IBM clients' desire to optimize workforce productivity, cultivate collaboration and inspire advocacy at their organization. In her recent role as Vice President of IBM Software Solutions Group Marketing, Maria B. Winans was responsible for strategic marketing leadership supporting IBM Business Analytics, Collaboration Solutions, Watson and Industry Solutions (including IBM Smarter Cities, Enterprise Content Management and Smarter Commerce). She led the design and delivery of client-centric marketing to make and capture markets, and fueled the strategy and planning for business alignment and marketing to help in the building of market-leading, integrated capabilities that leverage and showcase IBM’s strength across mobile, social, big data and cloud categories, and that create value for line-of-business buyers through domain and industry focused solutions. Before that, Ms Winans was Vice President, IBM Software Industry Solutions Marketing, responsible for strategy, messaging and marketing plans in support of the IBM Software Industry Solutions division. She successfully drove top-line revenue growth by creating cross-IBM marketing plans focused on delivering higher value solutions to clients by using technology to solve their business needs and deliver better business outcomes. She advanced IBM’s strategy and message to ensure the company’s success in the market by driving a common understanding of points of view, value propositions and competitive differentiation in the key industries and segments that IBM serves. Ms. Winans led the introduction of Smarter Commerce into the market, the launch of the IBM CMO Study, and the planning and go-to-market strategy for Smarter Cities. Ms. Winans also served as Vice President of IBM Information Management Marketing, responsible for the development of a go-to-market marketing strategy, and programs for information management software designed to provide market expansion and support long term high growth with sustainable competitive differentiation. Prior to that role, Ms. Winans served as Vice President of IBM InfoSphere Software marketing, responsible for development and management of marketing strategy and plans for InfoSphere worldwide. In that position, she was responsible for InfoSphere product marketing, market messaging and positioning, and go-to-market activities focused on supporting key business growth priorities. Ms. Winans has served in various product and marketing management roles in the IBM PC Company. She also worked as Marketing Strategist for IBM Latin America supporting the development and implementation of a Direct Marketing Operation in all major Latin American countries. She was directly involved in the planning, staffing, training and measurements of all direct sales and marketing activities that supported the IBM go-to-market strategy. Ms. Winans joined IBM in 1991 as an IBM sales representative. During her IBM career, she held a number of sales and marketing management positions at both IBM's Sales & Distribution division and within IBM Software.

Posts By Maria Winans

THE Place To Build A SaaS Strategy That Works When Moments Matter

April 9, 2014 |

I expect a lot these days from the businesses with which I interact, don’t you? Recently, flying home from a business trip, I purchased in-flight Wi-Fi service from my tablet device. Let me just say, the process was not as …

Top Companies Lead The Pack With SaaS

February 12, 2014 |

A recent IBM study polled 879 IT and line-of-business decision makers in companies that have adopted Software as a Service (SaaS). What it found helps affirm the powerful transformative potential of SaaS and shines a light on how the most …

Customers In Motion…Data In Motion – Visit IBM At NRF To Tap Into The New Opportunity

January 13, 2014 |

Who do you think would sell more umbrellas in a sudden downpour, the guy with an umbrella stand on a busy street corner, or the store in the mall that waits for customers to drive there and brave the soaking …

The Hot New Gift For Retailers And Marketers Is Big Data

December 4, 2013 |

The IBM Digital Analytics Benchmark has released shopping reports for Thanksgiving, Black Friday and Cyber Monday.  Here are a few highlights:



  • From Thanksgiving through Cyber Monday, online sales increased 16.5%
  • Cyber Monday was the biggest online shopping day

Bigger Holiday Profits: There’s A Cloud For That

November 13, 2013 |

As the dinner bell rings and the aroma of the holiday feast wafts to hungry noses this season, it triggers appetites for delicious food and holiday shopping.

As predictable as that behavior is, a mystery unfolds each year for retailers. …

Watson and I Want to Meet You at InterConnect 2013

September 19, 2013 |

I’m excited when somebody asks me about our content line up for InterConnect 2013. Here are a few highlights from my perspective.

We will showcase the IBM Watson Engagement Advisor, powered by the same technology that enabled IBM’s …

Are You a Brand Advocate?

January 14, 2013 |

MariaWhen you shopped over the holiday season, what actually influenced you to open your wallet, whether online, on your mobile device, or in an actual store? Was it an ad in your favorite magazine? A TV commercial? Was it a …

Cyber Monday Is the Biggest Shopping Day of the Year

November 27, 2012 |

Cyber Monday results are in and they’re not big. They’re huge. As in the kinds of numbers that make retailers sit up and take notes.

For starters, consumers made Cyber Monday the biggest shopping day of the year—spending their way …

Holiday Shopping: A Day in the Life of the Savvy Customer

November 19, 2012 |

Have you started your holiday shopping yet? Thanksgiving is around the corner, and with it, Black Friday and Cyber Monday, two of the most famous and frenzy-inducing shopping days of the year.

I’ve started my list of gifts for loved …

Marketing Re-Imagined: the Infographic

October 2, 2012 |

What if you could start fresh in your approach to marketing? Forget what you learned in college or in your MBA course. What worked five years ago won’t cut the mustard with today’s tech-savvy customers. You live this truth every …