Author Archives: Maria Winans

About Maria Winans

Maria B. Winans is currently Vice President of IBM Software Industry Solutions marketing responsible for the strategy, messaging and marketing plans in support of the IBM Software Industry Solutions division. In this capacity, Ms. Winans’ priority is on driving top-line revenue growth by creating cross-IBM marketing plans that focus on delivering higher value solutions to clients by using technology to solve their business needs and deliver better business outcomes. She is responsible for advancing IBM’s strategy and message to ensure IBM’s success in the market by focusing on driving a common understanding of points of view, value propositions and competitive differentiation in the key industries and segments that we target. Earlier this year, Maria led the introduction of Smarter Commerce into the market which is IBM’s unique approach to redefining commerce in the age of the empowered customer and also the launch of the IBM CMO Study.