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Author Archives: Tami Cannizzaro
Brian Solis: Don’t Be a Digital Dinosaur
Bryan Kramer interviews Brian Solis, Principal Analyst at Altimeter Group, to find out how to survive and thrive in this new era of connected consumerism. Get to know Generation C, and learn why investing in new and emerging channels …
Posted in Smarter Marketing
Tagged Altimeter Group, Brian Solis, digital, ebook, generation C, marketing, Smarter Marketing, Tami Cannizzaro
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Postcard from Paris: Shaping the Future of Marketing
I’m in Paris for IBM’s CIO-CMO Leadership Exchange, where nearly two hundred CMOs and CIOs from Europe’s leading companies are gathered to discuss the next big shifts in marketing. It’s an exciting time as some of the foremost business …
Posted in Commerce, Smarter Marketing
Tagged CIO, marketing, Paris, Real-life Challenges of a High-Tech CMO, Surjit Chana, Tami Cannizzaro
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The Rise of Connected Consumerism: Brian Solis Speaks
A couple of weeks ago, I had the pleasure of hosting a webinar with Altimeter Group’s Brian Solis. So what is connected consumerism and why should we, as marketers, care?
The simple answer is that connected consumers—those digital natives …
Smarter Commerce is Connecting People
IBM’s Smarter Commerce Global Summit in Orlandounderscored just how much transformation we’re all experiencing, not just in our businesses, but in the ways we communicate with one another, and therefore, in our personal lives as well. At it’s core, …
It’s About the Customer
I experienced something of a moment last week at IBM’s Smarter Commerce Global Summit 2012 Orlando. Well actually, there we many moments (chief among them our working together to break the Guinness World Record for the longest handshake chain).
But …
Smarter Commerce Goes Mobile
If you’re like me, you keep your mobile phone within inches of you at all times. It’s fine if it’s in my purse (even better if it’s in my hand), but if I leave it at home as I’m heading …
Guy Kawasaki’s key points to turn that spark into fire
During the World Innovation Summit in New York Citythis past Wednesday, Guy Kawasaki was the first to open the event. Considered the father of evangelistic marketing, Guy is a successful entrepreneur with a clear understanding of how the digital …
Posted in Commerce, Uncategorized
Tagged Guy Kawasaki, Orlando Summit, Smarter Commerce, Tami Cannizzaro
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How to Better Manage Marketing to Optimize People, Processes and Resources
We marketers seem to be doing a very good job of making our professional lives more complicated than they should be. Consider that as a global group, we’re responsible for spending more than 1 trillion USD each year. A huge …
How to Deliver Personalized Marketing Programs that Feel Like a Service
It’s all in the delivery. This chestnut is as true of Lucille Ball’s screwball comedy, as it is of that FedEx package you’re literally waiting for, or of that email offer that just popped into your inbox.
The fact is …
Posted in Smarter Marketing
Tagged ebook, generation C, Personalized Marketing, Smarter Commerce, Smarter Marketing
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Match the Right Message to the Right Customer
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision making. As choices multiply, marketing becomes more challenging than ever.
The days are past when marketers could rely strictly on …
Posted in Smarter Marketing
Tagged connected customer, decide, ebook, generation C, Smarter Commerce, Smarter Marketing
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Free eBook: How to Use Analytics to Build Marketing that Works
“The unexamined life is not worth living.” So said Socrates. It turns out that the ancient Greek philosopher’s maxim is still relevant for today’s marketers. There’s no point in collecting data on customer behavior if you can’t understand what it …
Posted in Smarter Marketing
Tagged analyze, connected customer, ebook, generation C, Smarter Marketing, Tami Cannizzaro
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Discussing Digital Strategies at Forrester’s Marketing Leadership Forum
There’s a wonderful scene in All About Eve where the Bette Davis character delivers one of the most famous lines in movie history: “Fasten your seatbelts, it’s going to be a bumpy night.”
I’ve found myself often thinking about that …
Free eBook: How to Turn Customer Data into Dollars
Good marketing is like a conversation. You have to listen to your customers. In our connected world, that means listening to the data they generate in their interactions with your brand.
Collecting data to build rich customer profiles is an …
Posted in Smarter Marketing
Tagged Big Data, connected customer, ebook, free, generation C, Smarter Marketing
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Are You Generation C?
The idea of Generation C has gotten quite a lot of play recently. In fact, we here at IBM feel that we’ve found a kindred spirit in Altimeter Group’s Brian Solis, so similar are our trains of thought around …
Posted in Smarter Marketing
Tagged connected customer, ebooks, generation C, Smarter Commerce, Smarter Marketing
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The Analytics-Driven Organization: What CMOs Need to Know
The digital revolution is transforming the marketplace. Empowered customers can see—and say—more about the organizations that serve them than ever before. They want better products and services, more choice and more value. And they expect organizations to act in a …