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Smarter Commerce | September 2, 2014

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Smarter Commerce Film Festival: Lights, Camera, Action!

June 5, 2013 | | One Comment

Marketing is about making connections and telling stories. Who better to turn to for a great story, than a filmmaker. Movies are the embodiment of captivating storytelling and whether we’re watching a massive IMAX 3D adventure with an audience of …

Brian Solis: Don’t Be a Digital Dinosaur

May 18, 2013 | | 2 Comments
Bryan Kramer interviews Brian Solis, Principal Analyst at Altimeter Group, to find out how to survive and thrive in this new era of connected consumerism. Get to know Generation C, and learn why investing in new and emerging channels …

Postcard from Paris: Shaping the Future of Marketing

October 25, 2012 |

I’m in Paris for IBM’s CIO-CMO Leadership Exchange, where nearly two hundred CMOs and CIOs from Europe’s leading companies are gathered to discuss the next big shifts in marketing. It’s an exciting time as some of the foremost business …

The Rise of Connected Consumerism: Brian Solis Speaks

October 16, 2012 | | 2 Comments

A couple of weeks ago, I had the pleasure of hosting a webinar with Altimeter Group’s Brian Solis. So what is connected consumerism and why should we, as marketers, care?

The simple answer is that connected consumers—those digital natives whose smart phones or tablets are never out of reach and who feel that it’s not just their right but their duty to comment on your brand—are slowly but surely changing the rules of the commerce game. What defines these consumers isn’t a typical, boring demographic like age or income, but connectedness. These are people who are nearly always online and who live a digital lifestyle of constant tweets and Facebook updates. Read More

Smarter Commerce is Connecting People

September 21, 2012 |

IBM’s Smarter Commerce Global Summit in Orlandounderscored just how much transformation we’re all experiencing, not just in our businesses, but in the ways we communicate with one another, and therefore, in our personal lives as well. At it’s core, Smarter Commerce is about connecting people – buyers, sellers, suppliers, employees, and customers.

The inimitable Pam Moore said it all in the title of her post,Social Media is Still About the People – IBM Smarter Commerce Global Summit 2012 Takeaway. Her take on the top takeaway from the conference — “The most important officer in your company is your customer. If you don’t know them, you better get to know them, fast!”  Read More

It’s About the Customer

September 17, 2012 |

I experienced something of a moment last week at IBM’s Smarter Commerce Global Summit 2012 Orlando. Well actually, there we many moments (chief among them our working together to break the Guinness World Record for the longest handshake chain).

But …

Smarter Commerce Goes Mobile

July 2, 2012 |

If you’re like me, you keep your mobile phone within inches of you at all times. It’s fine if it’s in my purse (even better if it’s in my hand), but if I leave it at home as I’m heading …

Guy Kawasaki’s key points to turn that spark into fire

June 25, 2012 |

 

During the World Innovation Summit in New York Citythis past Wednesday, Guy Kawasaki was the first to open the event. Considered the father of evangelistic marketing, Guy is a successful entrepreneur with a clear understanding of how the digital …

How to Better Manage Marketing to Optimize People, Processes and Resources

June 13, 2012 |

We marketers seem to be doing a very good job of making our professional lives more complicated than they should be. Consider that as a global group, we’re responsible for spending more than 1 trillion USD each year. A huge …

How to Deliver Personalized Marketing Programs that Feel Like a Service

June 4, 2012 |

It’s all in the delivery. This chestnut is as true of Lucille Ball’s screwball comedy, as it is of that FedEx package you’re literally waiting for, or of that email offer that just popped into your inbox.

The fact is …