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Smarter Commerce | September 3, 2014

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Ted Rubin

Ted Rubin

Ted is a leading social marketing strategist and in 2009 started using the term ROR: Return on Relationship™... a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April.

Posts By Ted Rubin

Return on Relationship: Why Companies Need to Embrace Social@Scale

May 3, 2013 |

Note: Sprinklr engaged 30 of the top minds in enterprise social media to help you understand best practices in enterprise social media management. You can download the full PDF here. The following was my contribution.

ronRSince my social mantra …

Is Social Marketing a Waste of Time… Hardly!

March 28, 2013 | | 2 Comments

Return on RelationshipThere is a lot of conversation going on now as we approach the end of another year with many focused on Social and whether or not there is truly gold in them there hills. Todd Wasserman recently wrote a post

Six Do’s and Don’ts for Promoting Your Blog and Using Social Media

March 22, 2013 | | 7 Comments

Promote your blogFor many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when …

How do you Measure the Success of Social Media?

February 27, 2013 |

This blog was originally posted at and jointly written by Ted Rubin and Casey Petersen

How do you Measure the Success of Social Media?

“Success” in a social campaign, and an annualized social media calendar, should be determined by …

It is Time to Come out of that BRAND Controlled Shell

February 6, 2013 |

Brands/Marketers… experiment and try different approaches until you hit the one that works. Too often “strategic planning” means setting a course and sticking to it no matter the feedback. The benefit and beauty of social marketing is the ability to …

The Future of Media

January 30, 2013 |

In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… noting new at all. We are now entering the …

Return on Relationship™ Infographic

January 23, 2013 | | One Comment

Return on Relationship™ Infographic… created by @MillionYou for #SocialEnterprise2012

This was originally posted on

Relationship Building on Social Platforms

January 17, 2013 |

So can you maintain meaningful relationships with thousands of people at a time? No, but every touch is important, no matter how small. Think of it this way… individual touches are like relationship seeds. You have a much better likelihood …

QR Codes: Fad, Marketing Trend or…

January 10, 2013 |

I read a post last week debating whether QR codes are a fad or a marketing trend ripe for growth. My thought was… REALLY?

QR codes are not a fad, that would imply they ever had value or were a …

Twitter for Sharing and Syndication

January 3, 2013 |

Many misunderstand the current power and relevant scale of Twitter. It is not about how Twitter has scaled to the general public. The most important thing about News, Content, and anything else published via Twitter, is that a great deal …