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Category Archives: Commerce
Live @ IBM Smarter Commerce Global Summit: The Dannon Company Uses IBM Big Data Analytics To Drive Yogurt Market Gains
You only need take one quick glance around the IBM Smarter Commerce Global Summit here at the Gaylord Opryland facility here in Nashville to recognize how busy the Smarter Commerce customer reference team has been these past few months in …
IBM changed the world of commerce – making it Smarter
Today, IBMers worldwide are engaged with over 2000 global brands helping them innovate in how they interact with their customers. These companies are:
- Bringing new economies to the supply chain process;
- Optimizing how they use distribution centers, sourcing and procurement;
…
Top Marketing Challenge is Creating and Sustaining Growth According to New Study
What are the biggest challenges facing marketers across the globe? According to a hot-off-the-presses study conducted globally by IBM (500 marketing managers) across 15 different industries, creating growth (through the acquisition of new customers) and sustaining growth (through superior loyalty) …
Last Brand Impressions Matter Most
Recently, I blogged about the importance of the post-purchase brand experience in deepening or undermining the brand relationship that a consumer has with a retailer. I cited a U.S. consumer survey that our Institute of Business Value (IBV) conducted in …
Posted in Commerce
Tagged brand, experience, IBV, Institute of Business Value, John Stelzer, Monaco, Nashville, omni-channel, post-purchase, retail, Smarter Commerce Global Summit, study
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Tony Stark Has Nothing on Me!
Following is a guest post by David Nour, the founder of Relationship Economics® and upcoming host of the Smarter Commerce Global Summit 2013 in Monaco. You can find more of David’s writing on the Relationship Economics official blog.
I …
L’Oréal USA Gets Makeover With IBM Cloud Analytics
In advance of the IBM Smarter Commerce Global Summit in Nashville next week (see my last post for some background), IBM announced a major three-year agreement today with L’Oréal USA for expert procurement services using an advanced cloud analytics solution …
Posted in Commerce, Procurement
Tagged Analytics, cloud, L’Oréal, Procurement, Smarter Commerce, Smarter Commerce Global Summit
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Cloud First: Has SaaS adoption reached a tipping point?
Recently, I had the honor of appearing on a live webcast moderated by Jeff Kaplan, recognized cloud analyst and founder of the Cloud Computing Showplace, and featuring Jeremie Davis, IS Director with Danone North America – the NA division of …
Posted in Commerce
Tagged adoption, Armen Najarian, CIO, cloud, Danone, Groupe Danone, IT, Jeremie Davis, SaaS, Software as a Service, Webcast
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“Crowdselling” – Understanding the B2B Customer in Context
Unlike in consumer sales, when you’re a manufacturer selling to another business – especially for high unit value items – you’re not selling to one person. You’re selling to a “crowd”: a design engineer, a procurement analyst, a line of …
Posted in Commerce
Tagged B2B, crowdselling, customer, EDI, manufacturer, manufacturing, Nashville, Richard Douglass, Smarter Commerce Global Summit, Social Media, web
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Manual B2B Transactions… What are They Costing You?
In my last blog, I provided some shocking stats on the volume and continued reliance on manual business-business (B2B) transactions such as purchase orders (POs) and invoices. This leads me to one of the most common questions I get …
Data is driving the customer experience
Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data …
Posted in Commerce
Tagged Australia, Brock Douglas, customer, customer experience, customer service, interactions, loyalty, organisations
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Backstage With Omni-Channel Retailing
More and more retailers are evolving from multi-channel (i.e., selling through more than one channel, but where those channels operate independently) to cross-channel (i.e., bridging siloed systems to give the consumer a seamless brand experience and while enabling improved execution …
B2B Collaboration: A High Priority for Smarter Commerce
According to a study from the Aberdeen Group, the number of companies starting initiatives for collaboration has doubled in the last two years. Their research indicates that collaborating with customers and partners are both in the top five actions being …
Posted in Commerce
Tagged Aberdeen Group, B2B Collaboration, Bryan Ball, Chris Hayes, customer, IT, Smarter Commerce, supply chain management
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Marketplace offerings can bring additional revenue at a lower cost but can also compromise brand loyalty
eCommerce retailers are looking to capitalize on the great success of ebay and Amazon who have implemented a marketplace model, where they sell other vendor’s products on their website to provide greater selection to their customers but do not directly …
Posted in Commerce
Tagged ecommerce, fulfillment, marketplace, order management, retailers, Rod Martinez, vendors
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Survey Reveals manual processes still heavily in use for B2B transactions
A recent global study of e-commerce transactions found that many companies are still leaving money on the table by continuing to manually process high percentages of business-to-business (B2B) transactions via phone, fax, email, and even postal mail. Why should this …
Posted in Commerce
Tagged B2B, B2B automation savings calculator, CIO, e-commerce, EDI, electronic data interchange, Email, fax, IT executives, Josh Hardy, MFT, phone, transactions, Vanson Bourne
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An Improved Customer Experience the Secret Weapon to Combating Showrooming
Guest post by Bill Loller, Vice President, IBM Smarter Commerce
Let’s face it retailers, showrooming is here to stay and since there’s nothing we can do to combat it, we might as well embrace it. In fact, some retailers already …
Is Anybody Out There?
One of the first things you learn in business school, should you be fortunate enough to be able to pay the tuition, or foolish enough, like me, to take on the debt, is that everyone is a customer. This sounds …
Posted in Commerce, Smarter Marketing
Tagged customer, Email, help, Quentin Smelzer, support
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Looking For Love in All The Wrong Places
As both a life-long consumer and an industry professional who has worked with retailers for the last three decades, I’ve seen that retailers often invest substantially less time and effort on the post-purchase customer experience than they do on what …
Nucleus: Smarter Commerce Delivers $12.05 per Dollar
Nucleus Research Report:
Nucleus analyzed the data from 21 IBM Smarter Commerce ROI case studies and found that for every dollar spent, companies realized an average of $12.05 in returns. IBM Smarter Commerce applications, including analytics
…
Posted in Commerce
Tagged Alisa Maclin, ibm, marketing, Nucleus, ROI, Smarter Commerce
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Better Customer Experience Means Thinking Mobile First For Sports Venues
Over the past few years, the television and online coverage of sporting events has become truly amazing. Sitting on my couch I have the ability to watch in glorious high-definition almost any sporting event in the world live. Depending upon …
Posted in Commerce
Tagged Chris Shaw, consumers, Mobile, Mobile Apps, second screen, sports, wi-fi
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