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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Category Archives: Smarter Marketing
Brian Solis: Don’t Be a Digital Dinosaur
Bryan Kramer interviews Brian Solis, Principal Analyst at Altimeter Group, to find out how to survive and thrive in this new era of connected consumerism. Get to know Generation C, and learn why investing in new and emerging channels …
Posted in Smarter Marketing
Tagged Altimeter Group, Brian Solis, digital, ebook, generation C, marketing, Smarter Marketing, Tami Cannizzaro
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A Closer Look At Crowdsourcing
Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog.
Whether you like it or not, you are either crowdsourcing or being sourced. The information …
Posted in Smarter Marketing
Tagged brand, Bryan Kramer, crowdsourcing, marketing, product, Purematter, value
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What’s Marketing Science, and Why Should CMOs Care?
The following is a guest blog by Laurie Friedman, IBM Communications.
CMOs face an endless blitz of big data flowing from inside and outside the company. The inability to deal with this data – to find, organize and analyze it …
Return on Relationship: Why Companies Need to Embrace Social@Scale
Note: Sprinklr engaged 30 of the top minds in enterprise social media to help you understand best practices in enterprise social media management. You can download the full PDF here. The following was my contribution.
Since my social mantra …
Posted in Smarter Marketing
Tagged #RonR, business, culture, marketing, Return on Relationship, Social Media, Ted Rubin
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Rethink Marketing: Creating a System of Customer Engagement
Marketers today are facing unprecedented levels of change in the way they do business. Customers have changed the ways they shop, connect with each other, and interact with the companies they do business with. However, dealing with change can be …
Posted in Smarter Marketing
Tagged Alan Bunce, cross-channel, customer, Engagement, Forrester Research, loyalty, marketing, Rob Brosnan, strategy, technology, Webcast, webinar
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An Improved Customer Experience the Secret Weapon to Combating Showrooming
Guest post by Bill Loller, Vice President, IBM Smarter Commerce
Let’s face it retailers, showrooming is here to stay and since there’s nothing we can do to combat it, we might as well embrace it. In fact, some retailers already …
Your Customers Don’t Want the Science of Silly
Following is a guest post by Jay Baer, Founder of Convince & Convert and upcoming host of the Smarter Commerce Global Summit 2013 in Nashville. You can find more of Jay’s writing on Convince & Convert’s official blog.…
The Coming New Standard for Digital Data Collection via Tags
Having served in the digital analytics and marketing industry for the past 12 years, I remember waaaay back in maybe 2006 there were passionate voices in the industry advocating that the page tagging layer should be interchangeable, i.e. standardized, between …
Is Anybody Out There?
One of the first things you learn in business school, should you be fortunate enough to be able to pay the tuition, or foolish enough, like me, to take on the debt, is that everyone is a customer. This sounds …
Posted in Commerce, Smarter Marketing
Tagged customer, Email, help, Quentin Smelzer, support
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Amplified Marketing: A Social Employee
Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog.
If you think your employees don’t care about their personal brand, you’re wrong. And if …
Posted in Smarter Marketing
Tagged branding, Bryan Kramer, community, employee, listening, marketing, Purematter, Social Media
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Big Data and Marketing – Putting Customer Data to Good Use
It’s a fact: data-driven marketing, sales and service strategies – and the tools that enable this – are now being fully leveraged for success at leading companies. Why is this happening now? Because the tools exist to do this in …
Posted in Smarter Marketing
Tagged Analytics, Big Data, Chris Benedetto, CRM, marketing, Moneyball, webinar
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Join us at Forrester’s Forum For Marketing Leaders
Hello!
The IBM Smarter Commerce Market team will be heading to Forrester’s Forum For Marketing Leaders later this week, where the theme will focus on the Connected Customer. What excites me about this stimulating topic is how it ties nicely …
A New World Order: Proximity, Redefined
Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog.
It used to be that proximity drove everything. The ability to take that call, from …
Posted in Smarter Marketing
Tagged brand, Bryan Kramer, business, conversations, Global, influence, marketing, Purematter, Social Media, technology
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Six Do’s and Don’ts for Promoting Your Blog and Using Social Media
For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when …
The Secret to a Truly Successful CMO/CIO Relationship
By Nancy Costopulos, chief marketing officer, American Marketing Association
I have spent more than 20 years in the marketing field and thankfully, recognized early on that technology would play a huge role in the marketing industry. And as a result, …
Digital Commerce and Social Analytics
Chris Shaw, IBM Worldwide Industry Lead for Smarter Commerce – Communications, shares his thoughts on digital commerce and social analytics in this video.
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Posted in Commerce, Smarter Marketing
Tagged Chris Shaw, communications, digital commerce, social analytics, Video
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Using Social Insights to Zero in on the ‘Demographic of One’
Since IBM launched its Smarter Commerce initiative two years ago, we’ve seen companies across industries transform the way they buy, market, and sell products and services.
Why? Because they’re learning that the consumer – and we’re all consumers – is …
Takeaways from IBM at SXSW Interactive
We wrapped up IBM’s presence at SXSW Interactive today. I wanted to take a few minutes to catch my breath (and maybe a taco) and review some of the things we’ve been seeing and hearing here in Austin over the …
Posted in Smarter Marketing
Tagged Analytics, Big Data, Blair Reeves, Digital Marketing, Mobile, personalization, Social Media, SXSW
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Moneyball Meets Marketing: How the best-in-class use big data and advanced analytics to increase digital marketing results
If you saw the movie Moneyball, you already know about the transformational nature of data. It’s a simple story: baseball recruiters who trust their gut instincts sign the flashy pitchers and the dominating batters, while ignoring the steady performers who …
Making Sense of the Chaos: Measuring the Influence of Social Media
There’s been a ton of conversation over the past few years about how social media is changing the way marketers reach their prospects and customers. But what has been elusive up to this point is truly understanding the value social …