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IBM Commerce Blog | April 2, 2015

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IBM Commerce

Talking Shop – UK Industry Leaders Give Their Verdicts and Predictions on the State of Retail

April 1, 2015 |

Are consumers becoming bored of apps? Can drones deliver purchases to houses in regions where there are no postcodes? Why is dealing with logistics easier for luxury brands? How will shops look in the future? And what could all go

The Facts and Figures in Customer Experience and Digital Marketing Execution

April 1, 2015 |

A marketer’s ability to innovate and effectively exploit customer digital information is crucial for survival in today’s turbulent business environment. A new Econsultancy research report called The Consumer Conversation: The experience void between marketers and their customers commissioned by IBM

How to Acquire the Right Customers and All of Their Friends

April 1, 2015 |

Who is your best customer and where can you get more of them is a deceptively simple question. With all of the channels available today to buy and advertise products, developing an optimized customer acquisition strategy can be very complicated.

Transforming and Optimizing Procurement: IBM Empower 2015

March 31, 2015 |

Global companies, and their procurement organizations, face an exceptionally complex economic and operational environment that presents significant challenges, from managing global growth to sustainably reducing costs, from enforcing compliance to mitigating increasing volatility and risk.

Procurement organizations at these companies

This Is Not the Age of Social, It’s the Age of Experience

March 30, 2015 |

The following is a guest post by Ekaterina Walter, Global Evangelist at Sprinklr, an IBM Business Partner.

There’s no denying it: social media has left its mark on the business world.

Facebook is a publicly traded company worth

What’s In a Word? Multi-, Cross- and Omni-Channel Order Management

March 30, 2015 | | 2 Comments

js_1 In January, I watched in awe and delight as the Ohio State Buckeyes won this year’s first College Football Playoff National Championship game. In the litany of sports commentary that followed, I heard some announcers poke fun at the university

How to integrate cloud, mobile and analytics for insurance success!

March 27, 2015 |

At InterConnect 2015, I attended several insurance-focused sessions, including co-hosting an industry luncheon and co-facilitating an insurance industry round table focused on “customer-activated operations.”

 

I came away from the conference with three main observations:

  1. Insurers are still reticent to

Fashion Meets Figures with IBM Tealeaf

March 26, 2015 |

The IBM Tealeaf digital customer experience management and behavior analysis tools and IBM Digital Analytics help retailers see their digital channels through the eyes of their customers.

Tealeaf

 

For more information on IBM’s Customer Analytics solutions, visit: http://www.ibm.com/experienceone/customer-analytics.

How hard will you fight for an exceptional customer experience?

March 26, 2015 | | 2 Comments

I was skimming Twitter on my iPhone early one morning when I came across a 50% off sale for a popular clothing retailer, so I headed to their site. I instantly fell in love with a black & white sweater

Content Plus Data Equals Exceptional User Experience in an Omni-channel World

March 25, 2015 | | One Comment

The following is a guest post by Jarrod Lay, Practice Manager at Sirius Computer Solutions, an IBM Business Partner.

Whether you are responsible for the P&L of digital properties or part of a team supporting web sites, mobile