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Smarter Commerce | November 26, 2014

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Smarter Commerce

Customer Behavior Analytics at Your Service

November 26, 2014 |

It’s common knowledge that consumers are much more empowered today than ever. Much of this empowerment is driven by a mobile society that is always connected. In fact, according to IDC, more than 80% of smartphone users check their

Best-in-Class Supplier Management Drives Value to your Business

November 25, 2014 |

Release of IBM Emptoris Supplier Lifecycle Management (Version 10.0.3)

One of the core challenges for procurement organizations Global 2000 companies is connecting often disperse sources of supplier information, both internal and external, to gain a singular, more global view of

Leading Analyst Firm Reviews the Contract Lifecycle Management (CLM) Solution Market

November 25, 2014 |

Contracts are the foundation for all critical business relationships, creating obligations enforceable by law and setting the standards under which the relationship is conducted. Key business objectives—from cost cutting and risk mitigation, to innovation and creating new business value—emanate from,

Why Agility and Convenience are the Keys to Success This Holiday Season

November 25, 2014 |

The following is a guest post by Chris Pope, CEO of EPiServer APAC

Connected consumers are everywhere. They’re living their lives across channels via mobile, social, email, and on their smartphones, desktops and tablets. According to the latest IBM Benchmark

Make Holiday Magic with the Right Data and the Means to Use It

November 24, 2014 |

When I was a little girl, I wished that Santa Claus would bring me a doll I’d seen on TV. Sure enough, on that special morning when I opened my present from Santa and saw the doll inside, it was

Customer insight with analytics in the Bluemix Cloud

November 21, 2014 |

Recently, I discovered how to take advantage of Big Data & Analytics services available in the Cloud by pairing them with customer profiles, demographics, and behavioral data for customer insight. These services help improve segmentation and customer targeting for marketing

It’s all about the Personal Experience!

November 21, 2014 |

Black Friday and Cyber Monday offer an extreme example of how consumers are changing how they research purchases and transact with brands and what they expect from the customer experience. In his recent blog, Rod Martinez asked whether Black

What does a high-quality, meaningful customer experience look like?

November 20, 2014 |

 The following is a guest post by Alon Waks, leader of the Product Marketing and Go-To-Market teams at LivePerson.

“80% of companies surveyed said that they offer superior customer service, but only 8% of their customers agreed with

Putting your finger on the pulse of the holiday shopping season: Introducing IBM ExperienceOne Benchmark Live

November 20, 2014 | | One Comment

If you’ve watched television, opened your email, or searched a website in the past two weeks (and I know you have) you have already noticed the onslaught of promotions touting a chance to get a jump on the Black Friday

Are Your Customer Analytics Driving Customer Engagement and Revenue?

November 19, 2014 |

Today’s consumers are interacting with brands in more ways than ever, with online, mobile, in-store and call center channels all in the mix. According to IBM’s “Greater Expectations: Consumers are asking for tomorrow, today” report, 81% of consumers