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Smarter Commerce | October 1, 2014

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Smarter Commerce

More people + more healthcare = more opportunity

October 1, 2014 |

I come from a small family and luckily we live long lives, at least so far! My mother’s parents are both alive and kicking, each pushing 90. Their brothers and sisters are either still alive well into their 80s or …

What do consumers think about digital customer experience? We found out.

September 30, 2014 |

Years ago, your nearest competitors might have been down the street—or all the way across town. Today, they’re just a click away. It used to be that customers would wander malls and shopping centers to find and compare products. Or, …

In procurement, collaboration drives performance

September 29, 2014 |

Whether it’s tackling complex categories, improving global team management or driving innovation, collaboration plays a critical role in procurement performance.

In fact, collaboration is the top strategy Chief Procurement Officers (CPO) use to “drive results” according to the benchmark report, …

Three Multivariate Testing Opportunities You Are Likely Not Taking Advantage of Today

September 29, 2014 |

Recently IBM ExperienceOne and distinguished business partner Maxymiser hosted a joint webinar on multi-variate testing. In it, IBM Vice President Kevin Bishop (@brandmaster63) and Maxymiser Founder and President Mark Simpson (@MarkJ_Simpson) walked through three key opportunities …

Marketing is in good hands with these four transformation tips

September 26, 2014 |

Greetings from the Windy City. I left our Chicago ExperienceOne Customer Forum with a warm glow. Our discussions were honest, rich and varied — covering the full range of challenges and opportunities we all face on the job. We talked …

Integrating location awareness into your omnichannel strategy

September 25, 2014 |

Brands today have so many different ways they can engage with customers, and as customers we don’t think about the channels we use to interact with a brand. Our expectation is to receive a seamless experience across all touch points. …

Consolidation in the medical device industry

September 24, 2014 |

“This year it will likely be less about stock multiple expansion and more about continued improvement in end markets, combined with new product introductions. I also think, and I have said this before, there is going to be more of

What if you could…

September 23, 2014 |

What if the best assortment for your customers was also the best assortment for your stores? What if you could increase margins and improve price perception, both, at the same time? What if you knew which promotions would be successful, …

3 tips to take your omnichannel marketing strategy to the next level

September 22, 2014 |

Omnichannel marketing has never been more critical in the quest to build customer relationships. Consistent messages across all channels is important, but even more critical is making sure those messages are relevant in the moment. The IBM Digital Analytics Benchmark

I’d pay more not to change

September 19, 2014 |

loyaltyI recently had a superlative customer experience with an online retailer…one that demonstrated how customer loyalty can be earned. Though I’d had no particular loyalty to them in the past, this recent experience caused me to realize that I’d actually …