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Smarter Commerce | October 26, 2014

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Smarter Commerce

Short-term win; long-term loss

October 24, 2014 |

good choiceWhen I see clients making short-term decisions that have a high likelihood of long-term negative repercussions, I can’t help but speak up. I encountered just such a case at the recent 2014 Shop.org Summit in Seattle in a discussion with

For some, the scariest thing this Halloween is Christmas!

October 23, 2014 |

This time of year can bring unease to the most seasoned retail professional. As Halloween arrives, the impending holiday shopping season hot on its heels can seem like a dark and scary neighborhood full of fickle, empowered consumers. But fear …

Is the price right?

October 22, 2014 |

Is your retail price solution robust enough for the omnichannel world, or is it just a “me-too” solution that’s somewhat better than a spreadsheet? Here are some features to consider:

Does your solution know which products in which categories have

Automating multi-touch, multi-campaign journeys at Cisco

October 21, 2014 |

Last week, I was able to do one of my favorite things professionally. I got out of the office and listened to our clients’ discuss their experiences at the IBM ExperienceOne Customer Forum in San Francisco. Attendee’s from Cisco gave

A success story from the European Customer Experience Festival

October 20, 2014 |

“This is what makes a great experience,” says my new best business friend I met on the first day of IBM Europe’s Customer Festival. I feel like agreeing with him instantly, but think harder and wonder if the event

Find out how in-depth behavior analysis drives increased conversions

October 17, 2014 |

When analyzing online behavior, it’s important to look at a variety of factors in order to determine what’s causing a certain issue. For instance, if conversion rates are low, you need to be able to analyze where customers are abandoning …

Enhancing customer engagements through customer experience best practices

October 16, 2014 |

Greetings from the San Francisco Bay Area! I had a blast in our San Francisco ExperienceOne Customer Forum, sharing ideas with industry experts and IBM clients. Throughout the day, clients shared their challenges and ideas around marketing optimization and

Omni-Channel Pricing: Does your left hand know what your right hand is doing?

October 15, 2014 |

Before the Internet and online retailing, pricing was so much easier. Retailers could price their products for stores maybe differentiating, or more recently optimizing, the prices by region or zone, and use insights gathered from mystery shoppers checking prices in

Exchange Solutions + IBM Tealeaf: The Key to Maximizing Customer Engagement & Profitability

October 13, 2014 |

The following is a guest post by Crystel Figaro, Marketing Manager at Exchange Solutions.

Further to the IBM partnership we excitedly announced in one of our blog posts earlier this year, it’s great to see the synergies of

Store-to-trunk…with a silver lining

October 10, 2014 |

Last week, I had the great privilege of meeting with a number of retailers attending the 2014 Shop.org Summit in Seattle. And, it continued to underscore for me just how clever retailers are—and have to be—to keep up with us