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Smarter Commerce | September 24, 2014

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Smarter Commerce

What if you could…

September 23, 2014 |

What if the best assortment for your customers was also the best assortment for your stores? What if you could increase margins and improve price perception, both, at the same time? What if you knew which promotions would be successful, …

3 tips to take your omnichannel marketing strategy to the next level

September 22, 2014 |

Omnichannel marketing has never been more critical in the quest to build customer relationships. Consistent messages across all channels is important, but even more critical is making sure those messages are relevant in the moment. The IBM Digital Analytics Benchmark

I’d pay more not to change

September 19, 2014 |

loyaltyI recently had a superlative customer experience with an online retailer…one that demonstrated how customer loyalty can be earned. Though I’d had no particular loyalty to them in the past, this recent experience caused me to realize that I’d actually …

Join us Sept 25th for Joint Webinar with Maxymiser on Multivariate Testing

September 19, 2014 |

On Sept 25th we are very pleased to co-host a webinar on multivariate testing with our esteemed business partner Maxymiser. Recognized by Forrester Research as a leader in online testing, Maxymiser serves nearly 10 billion experiences each month worldwide. Combined …

Announcing the 2014 Chief Procurement Officer (“CPO”) Virtual Roundtable Series

September 18, 2014 |

The following is a guest post by Andrew Bartolini, Chief Research Officer at Ardent Partners.

I’m pleased to announce the 2014 Chief Procurement Officer (CPO) Virtual Roundtable Series and also to share with you today the first recorded …

Change is in the air for the medical device industry

September 17, 2014 |

At IBM we tend to devote a lot of attention to the speed of innovation and the constant changes in the technology impacting our clients across the globe. Words like Big Data, Cloud, Social and Mobile have entered …

Visualizing usability to ‘hear’ untapped Voice of the Customer insight

September 16, 2014 |

Customers rarely tell you directly what you need to hear to improve your website user experience, but their actions speak louder than words. Each website visitor arrives armed with different goals, behavioral patterns and expectations, yet all leave a trail …

Identifying moments that matter: the key to growing customer lifetime value

September 15, 2014 |

The following is a guest post by Anurag Wadehra, Chief Marketing Officer at LivePerson.

Consumers are becoming increasingly vocal about where brands are failing them, and today, social networks and messaging apps are amplifying their complaints for potentially …

Don’t web designers shop online?

September 12, 2014 |

Okay, I’ll admit it. I do a fair amount of shopping online. Even when I intend to make my purchase in a store, I’ll often do my research online before visiting the store. After all, I can usually get to …

Will driverless cars wreck auto insurance?

September 11, 2014 |

I live in Los Angeles where traffic is legendary. At one point in my career, while working as a management consultant for PriceWaterhouseCoopers, I had an office in Century City (adjacent to Beverly Hills). Nice place to work. I lived …