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IBM Commerce Blog | April 27, 2015

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IBM Commerce

The Angel is in the Details for Merchandisers at IBM Amplify 2015

April 27, 2015 |

Everybody’s doing it. Everybody offers Merchandising solutions. Everybody has Price, Promo, Markdown and Assortment management and optimization, right? Everyone has a Shopper Insights offering and a Vendor Deal Portal. These solutions are commodities now, offered by multiple software companies large

CPO Roundtable Series: Linking Procurement Operations with Enterprise Goals in 2015

April 27, 2015 |

The following is a guest post by Andrew Bartolini, Chief Research Officer at Ardent Partners.

Over the past several months, Ardent Partners and IBM have worked to bring together several best-in-class chief procurement officers around specific themes with

20 eCommerce Terms in Simple Language

April 24, 2015 |

Marketers today are overwhelmed by the number of acronyms and terminology that they need to keep on top of in order to successfully do their job. So many calculations with different data points secured from various content properties – it’s

Customer Experience Management: ROI that Speaks for Itself

April 24, 2015 |

The mobile world we live in has transferred the power of authority from the hands of the elite few to the empowered many. Being able to make mobile transactions anytime and anywhere gives customers the speed and convenience to shop

B2B Modernization: The Path to Value and Visibility

April 23, 2015 |

When it comes to B2B integration, organizations everywhere have a choice ahead of them. Do they continue on the same traditional route or take the road to modernization that transforms B2B integration into a more strategic asset for future business

Shift the Focus of Marketing from Execution to Better Decisions

April 23, 2015 |

I’ve been talking to quite a few marketing organizations lately. In those conversations I’m constantly struck by how many teams spend the vast majority of their time and energy — in some cases more than 70% — simply building content

The Greening of Europe’s Roadways with Electromobility

April 22, 2015 |

“I’ll never buy an electric car because I don’t want to get stuck in the middle of nowhere with no place to recharge it.” You likely have friends who have said words similar to these. Maybe you’ve said them yourself.

How to Survive the IoT Decade

April 21, 2015 |

IBM announced a new IoT business division, and I got a lot of emails as a result. The simplified explanation for what’s happening is IBM is putting organizational focus on the largest technology boom since the Internet itself. We’re

Risky Business: Waiting Too Long to Automate Supplier Risk Management

April 21, 2015 |

There is clearly a consensus in the procurement world that risk mitigation belongs at the top of the CPO’s agenda. Yet, quite surprisingly, 60 percent of procurement professionals have reported that they have not deployed solutions to help automate and

Staying Ahead of the Marketing Curve at IBM Amplify 2015

April 20, 2015 |

It’s a great time to be a marketer. Not only do we have more communication tools then ever at our disposal, but we have more sophisticated ways to track marketing’s impact on revenue. This ability to capture virtually every customer