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Smarter Commerce | December 21, 2014

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Smarter Commerce

The Future of CRM, Bringing Marketing and Sales Together

December 18, 2014 |

Nothing gets me more excited than to talk about the future of tightly integrated marketing and sales process and automation. OK, maybe just professionally speaking as there is a lot I’m personally looking forward to this holiday season. Regardless, this

Are You Pricing at the Speed of Now? Learn how at NRF 2015!

December 17, 2014 |

The retail landscape has evolved into formidable terrain – with empowered consumers who decide what, where, and how to buy; and with more products, channels and competitors than ever before, the challenge for retailers to determine competitive prices for all

Will your oven help you lose 15 pounds? The IoT future

December 16, 2014 |

Imagine your car making an appointment with the dealer before the brake line corrodes,  your medicine cabinet re-ordering your toothpaste before you squeeze out the last drop or your oven reminding you to bake lasagna less often–so that you can

What To Do If You Missed The Holiday Mark?

December 16, 2014 |

The pace of change in retail is only becoming faster. As we all rush to prepare for the next peak in traffic and sales, we risk not giving ourselves enough time to evaluate what worked and what didn’t, or seeing

How Do You Show Your Customers You Know Them?

December 15, 2014 |

The following is a guest post by Roger Barnette, President of IgnitionOne.

Today’s marketplace is flooded with messages, each competing for attention from an increasingly distracted audience. Marketers are not only battling against competitors for their prospect’s attention,

Three Shopping Data Takeaways for a Winning 2015

December 15, 2014 |

The handwriting is on the wall. To win in 2015, I recommend acting on what the data reveals. The digital shopping data from this holiday season is pointing to what I consider three prime opportunities for retailers and other customer-facing

Perfecting the Customer Experience for 13,000 Brides on 12/13/14

December 11, 2014 | | One Comment

The following is a guest post by Jerry Baklycki, Director of Web & Marketing Systems, David’s Bridal.

While most of you were likely losing sleep over Black Friday and Cyber Monday preparations and execution, my team and I

The Journey to Value: 2014 IBM IBV Chief Procurement Officers (CPO) Study

December 10, 2014 |

To determine the links between procurement and business performance, the IBM Institute for Business Value (IBV) recently completed a survey of more than 1,000 CPOs and senior procurement executives at global companies across 41 countries.

The IBM IBV 2014 Chief

Looking Back to Strategize Forward: Three Tactical Themes to Incorporate into your 2015 Strategy

December 10, 2014 |

Now that it’s mid December, I hope most of you have had a bit of a breather after the historic holiday shopping period, now known as the five-day ‘Cyber Week.’ I know the weeks to come will also

Don’t Compromise on Customer Experience this Holiday Season!

December 9, 2014 |

The following is a guest post by Steve Perry, the owner of Pereion Solutions.

We are in the midst of the 2014 holiday season and the early returns from the IBM Digital Analytics Holiday Benchmark are in and provide