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Smarter Commerce | October 21, 2014

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Smarter Commerce

A success story from the European Customer Experience Festival

October 20, 2014 |

“This is what makes a great experience,” says my new best business friend I met on the first day of IBM Europe’s Customer Festival. I feel like agreeing with him instantly, but think harder and wonder if the event

Find out how in-depth behavior analysis drives increased conversions

October 17, 2014 |

When analyzing online behavior, it’s important to look at a variety of factors in order to determine what’s causing a certain issue. For instance, if conversion rates are low, you need to be able to analyze where customers are abandoning …

Enhancing customer engagements through customer experience best practices

October 16, 2014 |

Greetings from the San Francisco Bay Area! I had a blast in our San Francisco ExperienceOne Customer Forum, sharing ideas with industry experts and IBM clients. Throughout the day, clients shared their challenges and ideas around marketing optimization and

Omni-Channel Pricing: Does your left hand know what your right hand is doing?

October 15, 2014 |

Before the Internet and online retailing, pricing was so much easier. Retailers could price their products for stores maybe differentiating, or more recently optimizing, the prices by region or zone, and use insights gathered from mystery shoppers checking prices in

Exchange Solutions + IBM Tealeaf: The Key to Maximizing Customer Engagement & Profitability

October 13, 2014 |

The following is a guest post by Crystel Figaro, Marketing Manager at Exchange Solutions.

Further to the IBM partnership we excitedly announced in one of our blog posts earlier this year, it’s great to see the synergies of

Store-to-trunk…with a silver lining

October 10, 2014 |

Last week, I had the great privilege of meeting with a number of retailers attending the 2014 Summit in Seattle. And, it continued to underscore for me just how clever retailers are—and have to be—to keep up with us

How to Serve and Delight Your Customers in the Contact Center

October 10, 2014 |

Businesses continuously seek to improve customer satisfaction and loyalty by optimizing their digital channels. They invest millions of dollars on various initiatives and strategies to improve customer experience and to increase sales revenues. However, the key component of a seamless …

What is the Internet of Things? Does it really matter?

October 9, 2014 |

Pop quiz: What does cloud technology, big data, mobile and social all have in common with the Internet of Things? Answer: they’re all terms to describe an innovative technology that tends to create more questions than answers. Don’t believe me?

CXO in a world of smart devices

October 8, 2014 |

Mobile is ubiquitous. People have smart devices with them all of the time and they are using them. Time spent on mobile apps (127 min per day) is challenging time spent on TV (168 mins per day). And people are

Save money by improving your customers’ experience?

October 7, 2014 |

The results are in from a survey in which we asked 2,000 U.S. adults (demographically balanced to reflect U.S. population) to rate their experiences using websites or mobile apps. We asked about experiences with common tasks and issues encountered in