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IBM Commerce Blog | May 29, 2015

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IBM Commerce

Making the Connection Count: Customer Experience Marketing Yields Big Results

May 28, 2015 |

While sitting in a session at Amplify 2015, I was struck with a thought. Connection. We look for it throughout our lives. We even extend our search for it to other species in an effort to make sense of

Harnessing Omni-Channel Data to Enhance the In-Store Experience

May 27, 2015 |

The following is a guest post by Paul Elliott, EVP of Marketing and Innovation at Rosetta.

While brands are rolling out new digital experiences, social media interaction opportunities and online functionality on a nearly constant basis, the in-store

5 Customer Experience Tips (from Real Customers)

May 26, 2015 | | One Comment

Whether your business is B2B, B2C or B2B2C, today, every business must be C2B—customer to business. The customers should guide your strategy for delivering valuable engagement. Here are 5 customer experience tips that I learned from listening to our key

How to Integrate Leads, Customers, and Experiences for Insurance Success!

May 22, 2015 |

At Amplify 2015, I attended several insurance-focused sessions, including co-hosting an industry dinner and co-facilitating an insurance industry breakout session focused on superior customer marketing. I came away from the conference with three main observations:

  1. Insurers are eager to improve

Coastal Pacific Food Distributors

May 20, 2015 |

Memorial Day is a time for remembering and honoring the men and women who have served and are serving their country in uniform. Coastal Pacific Food Distributors has the privilege of serving those men and women back, and not just

Social Influencers Make Predictions on the Future of Commerce

May 19, 2015 |

In 1985, the world envisioned a future of hover boards and self-tying shoe laces. Come 2015 and we still don’t have those technologies. But don’t discount our ability to predict the future. While these technologies came from the imagination of

A New Way to Engage: Seeing Millions…as Individuals

May 18, 2015 |

The offer is clear. “See this brave new world through a whole new lens.” It’s how Chris Wong, Vice President, Strategy and Product Management, IBM sees his world.

At Amplify 2015, Wong took the stage for the Marketing Keynote to

In It to Win It – The New Way to Engage with C2B

May 15, 2015 |

At the IBM Amplify 2015 conference, just held in San Diego, there was a lot of talk about C2B businesses. The days of simple B2B or B2C are over. C2B is about those brands that put their customers at the

Making our client’s lives easier with a click-to-connect ecosystem

May 14, 2015 |

On Monday we kicked off our week-long conference IBM Amplify in San Diego. Apart from jamming out with Aloe Blacc, enjoying a beer oceanside, and connecting with friends from all over the world, I am excited to share the exciting

Driving More Meaningful Engagements with Customer Experience Analytics

May 13, 2015 | | One Comment

There is a significant gap between what brands believe their customers are experiencing and what their customers say they actually experience. 81% of consumer brands say they have a holistic view of their customers while 37% of consumers agree with