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Smarter Commerce | September 22, 2014

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Smarter Commerce

I’d pay more not to change

September 19, 2014 |

loyaltyI recently had a superlative customer experience with an online retailer…one that demonstrated how customer loyalty can be earned. Though I’d had no particular loyalty to them in the past, this recent experience caused me to realize that I’d actually …

Strategic AB and Multivariate Testing Webinar

September 19, 2014 |

Join us for the IBM and Maxymiser webinar on “How to Make Better Marketing Decisions with Strategic AB and Multivariate Testing Webinar”.

Title: How to Make Better Marketing Decisions with Strategic AB and Multivariate Testing”.

When: September 25, 2014, 1-2

Announcing the 2014 Chief Procurement Officer (“CPO”) Virtual Roundtable Series

September 18, 2014 |

The following is a guest post by Andrew Bartolini, Chief Research Officer at Ardent Partners.

I’m pleased to announce the 2014 Chief Procurement Officer (CPO) Virtual Roundtable Series and also to share with you today the first recorded …

Change is in the air for the medical device industry

September 17, 2014 |

At IBM we tend to devote a lot of attention to the speed of innovation and the constant changes in the technology impacting our clients across the globe. Words like Big Data, Cloud, Social and Mobile have entered …

Visualizing usability to ‘hear’ untapped Voice of the Customer insight

September 16, 2014 |

Customers rarely tell you directly what you need to hear to improve your website user experience, but their actions speak louder than words. Each website visitor arrives armed with different goals, behavioral patterns and expectations, yet all leave a trail …

Identifying moments that matter: the key to growing customer lifetime value

September 15, 2014 |

The following is a guest post by Anurag Wadehra, Chief Marketing Officer at LivePerson.

Consumers are becoming increasingly vocal about where brands are failing them, and today, social networks and messaging apps are amplifying their complaints for potentially …

Don’t web designers shop online?

September 12, 2014 |

Okay, I’ll admit it. I do a fair amount of shopping online. Even when I intend to make my purchase in a store, I’ll often do my research online before visiting the store. After all, I can usually get to …

Will driverless cars wreck auto insurance?

September 11, 2014 |

I live in Los Angeles where traffic is legendary. At one point in my career, while working as a management consultant for PriceWaterhouseCoopers, I had an office in Century City (adjacent to Beverly Hills). Nice place to work. I lived …

Contact center omnipresence in an omnichannel world

September 9, 2014 |

In today’s world, every business offers great products and services at rock-bottom prices. So businesses must start taking advantage of customer service to stand out and gain brand loyalty. If customers do encounter bad service, research found that 29% would …

Needs and speeds

September 8, 2014 |

Do you shop in stores anymore? Of course you do. Only 6.4% of U.S. retail sales are online according to the U.S. Census Bureau. But you have the Internet, you have a Smartphone, you have Facebook and Snapchat and Instagram. …