Is Your Brand Protected Against the “SplinterNet” Age?

The “SplinterNet” age, where experiences have become highly fragmented across social commerce and mobile commerce channels, presents a number of challenges for retailers.  Customers are more apt to seek their friends’ opinions on social networks or read product reviews on trusted sites before placing an order to validate their purchases.  Product discovery also happens in new ways as customers shop on an affiliate’s website, read blogs and community threads or ask their social network contacts for opinions.

To take back their brand, some retailers are turning to Smarter Commerce to extend their brand experience through remote app technology. The Smarter Commerce approach helps clients transform their business processes to more quickly respond to shifting customer demands in today’s digitally transformed marketplace.

With the remote app, retailers can create, schedule, and execute cost-effective marketing campaigns, such as today’s deal of the day, that pushes content across the Web to wherever customers are spending time. This approach lets the retailer extend the brand experience far beyond its traditional reach where it can grab the attention of the consumer.

Remote apps also let retailers tap into the viral shopping craze. For example with a remote app, a consumer can create and share their wish lists, gift registries, and other personal lists on social networks like Facebook. This provides the retailer with an effective way to target a larger audience who may:

• Purchase one of the items included on a friend’s wish list
• Buy something for themselves or subscribe to the retailer’s “Deal of the Week” option which then triggers a potential stream of purchases down the road
• Recommend the retailer and even specific products to others in their network and drive traffic the retailer’s way

The fact is that in an era when your customers are spending an increasing amount of time elsewhere, the opportunity to promote your brand on other web properties cannot be ignored.  Your enterprise needs to accelerate social and mobile commerce initiatives now.  To learn more on how remove apps can help with those initiatives, read this article in Retail Touchpoints.