On January 1, 2012, IBM will unveil its first TV commercial for Smarter Commerce during the ESPN Sunday NFL Countdown and on January 2nd during the Fiesta Bowl. But in the spirit of the holidays (and because we think it’s better to give than to receive), we’re offering all of you an early sneak peek; take a look here on YouTube.
We hope you’ll find the ad clever—its rhythm reminds me a bit of that classic English nursery rhyme, The House that Jack Built. But more importantly, we hope it will make you think about how you and IBM together can take a new approach to commerce centered around the customer.
What do you think?
[youtube]http://www.youtube.com/watch?v=lpgl2Ha6Dio[/youtube]
About Alisa Maclin
Alisa Maclin is Vice President of Marketing for IBM's Smarter Commerce Initiative. Smarter Commerce is a unique approach designed to help companies better integrate and more effectively manage their value chain — including buy, market, sell, and service processes — to put the customer at the center of decisions and actions. As leader of Smarter Commerce marketing, Ms. Maclin is responsible for global marketing strategy and execution for IBM’s commerce related product and services portfolio, including over $2.5B in recent acquisitions. Previously, Ms. Maclin was Vice President of Market Strategy and Planning for IBM Global Business Services, with responsibility for developing and executing marketing strategy for IBM's consulting and application management business worldwide. Ms. Maclin has more than 20 years of global marketing and sales leadership experience at IBM, including executive roles in IBM's Software, Global Services, and Sales and Distribution divisions.
Ms. Maclin holds a BA in Communications Studies from UCLA, and an MA in Communications Management from USC's Annenberg School for Communications.
