We wish all of our U.S. readers a very happy Thanksgiving!
While we’ll be enjoying time with our loved ones, we’ll also be keeping an eagle eye on holiday shopping trends. We suspect that lots of people are ready and eager to do some serious online shopping this holiday season, starting on (you guessed it!) Thanksgiving Day itself.
Make sure to watch out for IBM’s Digital Analytics Benchmark reports and join the conversation.
About Smarter Commerce
Smarter Commerce is designed to help companies better integrate and more effectively manage their value chain. It includes buy, market, sell and service processes that put the customer at the center of decisions and actions, leading to greater customer loyalty, revenue and profit margin growth, and agility. Smarter Commerce increases customer value, regardless of what or how a company currently sells. It does this by putting the customer at the center of specific business processes such as inventory optimization or reverse logistics. But it also takes a higher level approach, gradually reorienting the entire business model — from how a company approaches innovation to how it designs its operations — based on deep customer and market insights.
