Internet Evolution: Smarter Commerce Tutorial

About Alisa Maclin

Alisa Maclin is Vice President of Marketing for IBM's Smarter Commerce Initiative. Smarter Commerce is a unique approach designed to help companies better integrate and more effectively manage their value chain — including buy, market, sell, and service processes — to put the customer at the center of decisions and actions. As leader of Smarter Commerce marketing, Ms. Maclin is responsible for global marketing strategy and execution for IBM’s commerce related product and services portfolio, including over $2.5B in recent acquisitions. Previously, Ms. Maclin was Vice President of Market Strategy and Planning for IBM Global Business Services, with responsibility for developing and executing marketing strategy for IBM's consulting and application management business worldwide. Ms. Maclin has more than 20 years of global marketing and sales leadership experience at IBM, including executive roles in IBM's Software, Global Services, and Sales and Distribution divisions. Ms. Maclin holds a BA in Communications Studies from UCLA, and an MA in Communications Management from USC's Annenberg School for Communications.