Smarter Commerce is designed to help companies better integrate and more effectively manage their value chain. It includes buy, market, sell and service processes that put the customer at the center of decisions and actions, leading to greater customer loyalty, revenue and profit margin growth, and agility. Smarter Commerce increases customer value, regardless of what or how a company currently sells. It does this by putting the customer at the center of specific business processes such as inventory optimization or reverse logistics. But it also takes a higher level approach, gradually reorienting the entire business model — from how a company approaches innovation to how it designs its operations — based on deep customer and market insights.
This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Smarter Commerce Blog Smarter Commerce is a blog intended to provide readers with thought-provoking content and a place to talk about the issues raised within the content. It is our hope that you will feel compelled to share some of the things you see, read and hear on this blog with your friends, family and peers. We feel strongly that this blog is not going to deliver final answers to the issues raised, but that it will represent a starting point for conversation around the issues.