How Data and Automation are Changing the Digital Marketing Landscape

Move to the next level of email marketing with advice and insight from a panel of industry experts!

Join us for this sixty minute webinar as experts from Cleargoals, Silverpop, StrongMail and IBM show you how to move beyond stand-alone email to using email as part of a more effective, data-driven marketing program.

We’ll discuss how to use IBM and partner solutions in innovative ways to plan, build, and execute more customer-focused, more agile, and more successful marketing programs while also taking advantage of the latest developments in automation technology.

You’ll learn about:

  • Best practices in integrating social media and mobile marketing with email
  • Strategies for using online and offline visitor data to increase the value of email programs
  • Keys to combing email, advertising, and other marketing channels for optimal retargeting
  • Leveraging data to drive automated programs across the customer lifecycle

Register now for this January 30, 2013 webcast featuring panelists from Silverpop, Cleargoals, and StrongMail Systems.

Smarter Commerce

About Smarter Commerce

Smarter Commerce is designed to help companies better integrate and more effectively manage their value chain. It includes buy, market, sell and service processes that put the customer at the center of decisions and actions, leading to greater customer loyalty, revenue and profit margin growth, and agility. Smarter Commerce increases customer value, regardless of what or how a company currently sells. It does this by putting the customer at the center of specific business processes such as inventory optimization or reverse logistics. But it also takes a higher level approach, gradually reorienting the entire business model — from how a company approaches innovation to how it designs its operations — based on deep customer and market insights.
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